90,000 Facebook fans Created Facebook, iPhone and Android apps for launch of Moisture Seduction Lipstick Highly engaged fanbase Recently voted as the 34th best brand on social media
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189% increase in traffic from social media 219% increase in revenue 102% increase in traffic to the main site after pre-sale event for Facebook fans
Giving search the X Factor
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Friendship bracelet awareness Paid ads bidding on X Factor contestant names Day parting to maximise impression opportunity Approximately 30% increase in impressions Rebecca Ferguson - best CTR�Aiden Grimshaw - most clicks
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Over 6,700 highly engaged Facebook fans Built and promoted a competition microsite to find stars for their next TV ad resulting in: 87 video uploads 5,000+ votes for shortlist of ten finalists
“Expect them to appear on more menus soon”
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Facilitated brand’s social media presence Integration of TripAdvisor reviews to improve authenticity and increasing hotel bookings Facebook ad campaign resulting in 7,000 new likes in 2 months Successful roll-out of QR codes across Rad Ed’s menus resulting in wide- spread coverage