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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Increasing Your ROI From Your ContractorMarketingPros.com
Campaigns
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Overview
1. Looking forward to sharing some best practices we have seen across our clients
2. But frankly, we would like to learn from you
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Pay For Performance Marketing
• You pay for LEADS
• No monthly fees, No minimum term contracts• Our incentives are aligned with yours
“Impressions” “Listings”
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Exclusive Website (ExcluSite)
• Your company, alone, on a top-ranked website– Visibility on search engines– Memorable URL (ie - www.FlooringInAustin.com)
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
How We Get You Leads
We take care of all of the internet marketing…So all you need to do is answer the phone!
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
4 Things To Think About With How Improve ROI
Being “ready” to receive real-time leads
Adjusting your Price-Per-Lead
Improving your Profile
Adding new campaigns4
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Our Leads1
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
How You Receive Your Leads
We provide you with a phone # and put it on your profile. You choose where it rings (office, mobile, etc).
Customers can also fill out a form on your ExcluSite. These inquiries go straight to your email inbox.
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Real Time Leads vs. Shared Leads
• It’s a different kind of customer who wants to speak with you directly vs. one who wants 4 competing quotes
• They want to hear that you are THE flooring expert in their city.
• Turn their questions into an opportunity to show off your knowledge!
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Optimizing incoming leads
• Have a plan for answering the phone
• Set up simultaneously ringing phones
• Have your team take notes on calls – so you know who to call back again later, hoping to close. – NOTE: this feature is available in our “lead log”
• Regularly follow up with leads that are undecided.
• Immediately return missed calls.
• Show the caller how much you know.
• Be ready to sell yourself!
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Lead Dashboard & CRM
We provide an online dashboard where you can• See your lead log• Add to your profile• Request more leads
Useful Lead Log Features• See date, time, caller ID, call duration• Free optional call recording• Take & save notes about leads
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Choosing Your Price Per Lead
Recommended Bid for Flooring Leads$35 - $150
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Factors of Lead Volume
• Change your price per lead at any time to affect lead volume
• Market Competitiveness
• Population & Service Area
• Completeness of Your Profile
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
What Makes A Great Profile?3
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
What Makes A Great Profile?
• A complete profile:
• Lots of uploaded photos:
• Customer Testimonials
• Free Estimates
• Coupons and Specials
• BBB, awards, Service Guarantees, Warranties
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Profile – About the Company
• “About Us” page• “Services” page• “Customer Testimonials”
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The more you tell your potential customers, the more likely they are to pick up the phone!
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Images: Logos = Signs of Trust3
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Images: About Your Team3
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Profile – Additional Info3
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Profile – Additional Info (cont)
• License and Insurance Info• Geographic Service Area– Use the map to “draw” your service area– NOTE: This map will appear
on the site
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Profile – Additional Info (cont)3
Customers love reading pages like “about the owner” and “why our business is special”
Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Profile – Tender & Lead Delivery
• Record Phone Calls– So you can hear how your team is answering calls
• Caller ID Preference – So you can distinguish a new lead from a personal call
• Forwarding Phone Numbers– Add multiple numbers for simultaneous ringing
• Update Email Addresses– To receive Call Reminder Emails
• Update Cost Per Lead– Increase your price per lead to be more aggressive in
generating leads
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Should I Consider More Campaigns?
• Additional campaign can generate additional leads. Most effective for:– Focusing on another major suburb
– Getting leads for another specific service type
• ie floor refinishing, remodeling, carpets, etc
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Recap on Increasing ROI
Optimize conversion, nurturing and follow up with leads
Adjust Your Price Per Lead to find your sweet spotOptimize your profile with more, higher-converting contentSet up additional campaigns, where appropriate4
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Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap
Thank You!
• We look forward to speaking with you at our booth or in the remaining time at conference
• Interested to hear your ideas about how we can better help you to grow your business