Embed Size (px)
DESCRIPTION
As marketers, we are fixated with the best practices, the best strategies, the tried and tested tactics. However, it is very rare that we talk about the failures that we will inevitably encounter along the way. In this video, we will discuss how to manage failure in digital campaigns and how you can gauge whether solving a business problem is worth it or not.
Citation preview
Managing Failure in Your
Digital Campaigns
• Marketers tend to be obsessed with best practices and the things that work
• A lot of entrepreneurs quit in the face of failure, not realizing that it’s part of the whole process
Failure Is Part Of Running Digital Campaigns
• A book by Seth Godin
• The start of a marketing endeavor is always the most exciting
• Then, failure enters the picture and pushes you to the brink of quitting
• “Never quit something with great long-term potential just because you can’t deal with the stress of the moment”
“The Dip”
It’s all about reframing your mindset when it comes failure
• Do you have enough resources, budget, time, team, and the knowledge?
• Consider if all the work and effort that you will put into it will actually be worth it
Knowing If A Situation Is Worth Seeing Through
• Getting to know your audience and their needs
• Studying various techniques based on successful campaigns
• Understanding the kind of channels you should be using
• Knowing how to accurately measure your success
How Can Failure Can Teach You?
Along the way, you will “fail” and you will make mistakes.
You will also learn from them and do better next time!
Expecting Perfection?
For More Information Visit:
www.SeriouslySimpleMarketing.com
