How to grow your blog's audience

  • Published on
    18-May-2015

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In this presentation, I look at some basic tips to help you make the most of your blog and attract new readers to your content.

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  • 1. GROWING YOURBLOGS AUDIENCE. MEL KIRKVIDEO BLOGGERINFLUENCE ENGAGEMENT DIRECTOR @MELKIRK

2. IM MEL (@MELKIRK).SPOT THE CATS# 3. I WORK WITHBRANDS.# 4. IM ALSO A BLOGGER.# 5. YOURE BLOGGING. NOW YOU WANTMORE PEOPLE TO READ IT.# 6. YOU NEED TO MENTALLY SHIFT.#WRITING FOR ! WRITING FOR !YOURSELF. AN AUDIENCE. 7. MAKE FRIENDS.# 8. BE ACTIVE ON OTHERCOMMUNITIES.#YOU SHOULD SPEND X10 LONGER!ADDING VALUABLE CONTENT TO 5-10!COMMUNITIES THAT YOU HAVE!EARMARKED.! 9. STICK TO YOUR PASSIONS.# 10. WRITE ABOUT WHAT YOULOVE. WRITE CONTENT THAT YOURE PASSIONATE ABOUT. KEEP WRITING. KNOW YOUR NICHE AND MEET YOUR READERS EXPECTATIONS.! 11. LOOK A THINGSDIFFERENTLY.# 12. WRITE GOOD CONTENT.# LOOK AT THINGS FROM A UNIQUE PERSPECTIVE. ENCOURAGE INTERESTING CONVERSATIONS. DONT BE AFRAID TO SHARE YOUR CONTENT AMONGST CONTACTS.! 13. THE GEEKY STUFF.# 14. OPTIMISE YOUR POSTS.# TAG EACH OF YOUR POSTS TO INCREASE VISIBILITY. CONSIDER THE LENGTH. MIN. 250 WORDS. MAKE THE TITLE SMART.! 15. SHARE.# 16. SHARE YOUR GENIUS.# OFFER TO GUEST POST FOR OTHER SITES. PITCH CONTENT IDEAS. SUBMIT TO BLOG DIRECTORIES, e.g. TECHNORATI REFERENCE BLOG URL ON ALL SOCIAL PROPERTIES. INVITE GUEST POSTS.! 17. USE DIFFERENT#CHANNELS.# 18. DRIVE CHANNEL TRAFFIC.# TESTS DIFFERENT MEDIUMS AND AUDIENCE RECEPTIVENESS. DRIVES TRAFFIC FROM DIFFERENT SOURCES. OPTIMISE CONTENT WITH URLs.! 19. MEASURE EVERYTHING.# 20. TRACK YOUR CONTENT.# MEASURE TRAFFIC, ESPECIALLY DAY AND TIME. MONITOR INTERACTION. SHAPE CONTENT AND WRITE ARTICLES THAT ADDRESS READERS REQUESTS.! 21. APPROACH FROM#A FRESH ANGLE.# 22. OFFER REAL VALUE.# OFFER REASONS AND STRATEGIC COMPARISONS RATHER THAN GENERIC SIMPLICITY.! EXPLAIN THE MECHANICS BEHIND YOUR DECISIONS.! 23. HAVE THE#FEEL GOOD#FACTOR.# 24. MAKE READERS FEEL GOOD.# THEY WANT TO FEEL SMART.! COMMENTS ARE MADE IN THE HOPE YOULL REGARD THEM.! THE MAGIC IS WHEN DEBATE IS SPARKED.! POSE ONE SIDE OF A DEBATE AND OPEN THE CONVERSATION.! DONT MAKE THEM LOOK SILLY.! 25. RESPECT YOUR#AUDIENCE. 26. RESPECT YOUR AUDIENCE.# BE UPFRONT WITH BRAND ASSOCIATIONS. DESIGN CHOICES (I.E. POP-UPS). FREQUENCY, ESPECIALLY IF SENDING EMAILS TO SUBSCRIBERS.! 27. THANK YOU.!Mel Kirk @melkirkmel@spreadingjam.comInuencer Engagement DirectorThe Engine Group!