Embed Size (px)
Citation preview
AUDIENCE GROWTH WIRED SUSSEX 2016 Jon Hibbitt – Technical SEO Analyst Scott Colenutt – Product Manager
SEO FRAMEWORK
DISCOVERY STRATEGY
& PLANNING DELIVERY ANALYSIS & REVIEW
AUDIT & STRATEGY
@sitevisibility
DISCOVERY
@sitevisibility
CUSTOMER PROFILING
• Customer challenges • Customer pain points • Validate with your team
• No distrac7ons
@sitevisibility
RESEARCH & ANALYSE
@sitevisibility
KEYWORD RESEARCH TOOL
http://keywordtool.io/
@sitevisibility
KEYWORD PLANNER TOOL
https://adwords.google.com/KeywordPlanner
@sitevisibility
UBERSUGGEST Keyword suggestions based on
Google Suggest h8p://ubersuggest.org/
@sitevisibility
@sitevisibility
ANSWER THE PUBLIC
h8p://answerthepublic.com/ @sitevisibility
ANSWER THE PUBLIC
h8p://answerthepublic.com/ @sitevisibility
KEYWORD INSIGHTS
@sitevisibility
GOOGLE TRENDS
@sitevisibility
GOOGLE TRENDS
@sitevisibility
COMPETITOR ANALYSIS
@sitevisibility
But, focus on YOUR customers.
UNDERSTAND USER INTENT
@sitevisibility
TRAFFIC = BEST CONTENT MATCH FOR USER QUERY
@sitevisibility
REPORTING & ANALYSIS
@sitevisibility
ONSITE OFFSITE
OR Any time left…
ANY QUESTIONS? OR
@sitevisibility
