How to Grow Your Mobile Audienceaka Mobile Acquisition aka Just create a great product

David Truong @daveytea e: david@app.io

Who Am I?

• Founder • Educational games for children (4-8 years old) • 400k+ downloads • Games played 5 million+ times around the world • Featured numerous times in the App Store

Who Am I?

• Head of Business Development • Interactive demos of apps, in your browser (!!!)

• Alternative to Test Flight / HockeyApp • Another way to market your app (instead of

video) • Clients include Fortune500 companies and

Billion $ ‘startups’ • Example

1. Feature on a niche blog (Moms with Apps) 2. First email out (4,000 cold email addresses, sort of targeted) 3. Edu App Store feature (1 app) 4. Price change + price optimisations 5. Niche website promos (Moms with Apps + Smart Apps 4 kids) 6. Second title release + features 7. One day feature in China App Store 8. Kids App store section release

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There are no ‘official’ rules about this. But these things have helped me: !Create a quality product that users love !

• Speak to your users, learn startup methodology, MVP, etc • Make the product easy to use (menus, UX) • Give the product polish (see other top apps) • Know your users and customers • Don’t over-do social sharing / viral triggers / push notifications

Getting Featured

Follow Apple Developer & Marketing guidelines !

• Consistent UI/UX experience (don’t put elements in weird places) • Clear information around IAP (no dirty tricks!) • Regular updates to app • Read App Store Marketing guidelines (there’s an email address there too!)

Getting Featured

Utilise and showcase Apple’s latest and greatest hardware !• Listen to WWDC announcements or special events

Getting Featured

1. Feature on a niche blog (Moms with Apps) 2. First email out (4,000 cold email addresses, sort of targeted) 3. Edu App Store feature (1 app) 4. Price change + price optimisations 5. Niche website promos (Moms with Apps + Smart Apps 4 kids) 6. Second title release + features 7. One day feature in China App Store 8. Kids App store section release

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Find your ‘niche’!

What is your niche? !• Cold emails?

• Didn’t work for me. Principals, schools = too busy to think about iPad apps !• App review sites?

• Didn’t work for me. Tons of small sites, big review sites are hard to get in contact with !• Niche website promotions?

• Yes worked for me. Being part of MomsWithApps Free App Friday promotion and other niche community promotions

!• Amazing customer service?

• Yes worked! Great customer service to one random parent resulted in hundreds of sales from schools and institutions she was connect to

!• Engaging with the niche community?

• Yes worked! Great to get feedback and learn from their experience + get tips + get early downloads

Community Outreach

• App Store SEO • Title of app

• It matters a lot! Don’t repeat words in the title! • Keywords

• It matters a lot! Don’t repeat words that are already in your title! • Localisation

• Can help a lot! Localise the app descriptions + keywords as people do search in their native language (even if they are in English speaking countries)

!• Regular updates

• Provide value to users. Keep ‘mindshare’ !• Paid acquisition

• Tried Google Adwords + FB Ads (didn’t try other mobile ad platforms) • FB wins (by far)…

Other important factors

Micro target your niche on FB! !Continually optimise to improve performance with multiple campaigns. ALWAYS BE OPTIMISING! !Utilise ‘Custom Audiences’ to algorithmically target similar users

FB user acquisition

Above all, create a product that your users will enjoy!

How to Grow Your Mobile Audienceaka Mobile Acquisition aka Just create a great product

David Truong @daveytea e: david@app.io