Know and grow your audience

Know and Grow Your

Audience!

Start with a plan

Know Your Audience

Get Personal!

Site Analysis

Audience Analysis

Resource: US Census Quick

Facts

Resource: Echo Media

Resource: Gardening Trends

Research

One-on-One Interviews

How can I

help?

http://tomsgreenthumb.blogspot.com/

Focus Groups

Personal Observation

Feedback

Crunching Numbers

Web: It’s all about measurement

Web Analytics

Surveys

Head Counts

Dig In!

Word-of-Mouth Marketing

Grow your audience with new

media

http://www.flickr.com/


http://images.google.com/imgres?imgurl=http://twofones.typepad.com/photos/uncategorized/2007/12/15/twitter_logo.jpg&imgrefurl=http://publicityhound.net/category/tv-publicity/&h=295&w=800&sz=33&hl=en&start=11&um=1&usg=__7Tc6t7h_Pv-P7TqjSZheaocQgbg=&tbnid=HlgeaHb1DzF49M:&tbnh=53&tbnw=143&prev=/images%3Fq%3Dtypepad%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us

http://images.google.com/imgres?imgurl=http://bp3.blogger.com/_nFELvT_3Gz4/R_uNbJzGnpI/AAAAAAAAAN0/XD13uUM64ms/s400/Typepad%2Blogo%2B2&imgrefurl=http://www.justenoughwebsite.com/2008/04/why-blogger-comparison-of-blog-hosting.html&h=81&w=272&sz=15&hl=en&start=12&um=1&usg=__MIauB1gqiETKSHEHp6-3IhzcwQU=&tbnid=mIGXKuvOzlQrMM:&tbnh=34&tbnw=113&prev=/images%3Fq%3Dtypepad%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us

http://images.google.com/imgres?imgurl=http://www.sotones.co.uk/pix/facebook_logo.jpg&imgrefurl=http://www.sotones.co.uk/show_news.php%3Fnews_id%3D51&h=561&w=2100&sz=76&hl=en&start=4&um=1&usg=__IdIpxBbxuxfpzqOcYwmesenZuxc=&tbnid=o_WoNhfUs_Su4M:&tbnh=40&tbnw=150&prev=/images%3Fq%3Dfacebook%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26sa%3DX

http://images.google.com/imgres?imgurl=http://kamfamily.files.wordpress.com/2008/02/myspace_logo.jpg&imgrefurl=http://kamfamily.wordpress.com/socialnetworks/&h=483&w=2303&sz=126&hl=en&start=2&um=1&usg=__wWEZyG7PLnnGDTr7yWab9pOEAPE=&tbnid=0wtMrcnKQ0sUJM:&tbnh=31&tbnw=150&prev=/images%3Fq%3Dmyspace%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us

http://images.google.com/imgres?imgurl=http://www.wbs.ac.uk/alumni/graphics/logo_linkedin-200x74.gif&imgrefurl=http://www.wbs.ac.uk/alumni/linked-in.cfm&h=74&w=200&sz=3&hl=en&start=4&um=1&usg=__e5ZRTf-6iGez_ZxQUVfg91Uz93w=&tbnid=3NZFzxYvcZf_oM:&tbnh=38&tbnw=104&prev=/images%3Fq%3Dlinkedin%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us

Photo Sharing


Video Sharing


Video Sharing


Social Networks

http://images.google.com/imgres?imgurl=http://www.sotones.co.uk/pix/facebook_logo.jpg&imgrefurl=http://www.sotones.co.uk/show_news.php%3Fnews_id%3D51&h=561&w=2100&sz=76&hl=en&start=4&um=1&usg=__IdIpxBbxuxfpzqOcYwmesenZuxc=&tbnid=o_WoNhfUs_Su4M:&tbnh=40&tbnw=150&prev=/images%3Fq%3Dfacebook%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26sa%3DX

http://images.google.com/imgres?imgurl=http://kamfamily.files.wordpress.com/2008/02/myspace_logo.jpg&imgrefurl=http://kamfamily.wordpress.com/socialnetworks/&h=483&w=2303&sz=126&hl=en&start=2&um=1&usg=__wWEZyG7PLnnGDTr7yWab9pOEAPE=&tbnid=0wtMrcnKQ0sUJM:&tbnh=31&tbnw=150&prev=/images%3Fq%3Dmyspace%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us

http://images.google.com/imgres?imgurl=http://www.wbs.ac.uk/alumni/graphics/logo_linkedin-200x74.gif&imgrefurl=http://www.wbs.ac.uk/alumni/linked-in.cfm&h=74&w=200&sz=3&hl=en&start=4&um=1&usg=__e5ZRTf-6iGez_ZxQUVfg91Uz93w=&tbnid=3NZFzxYvcZf_oM:&tbnh=38&tbnw=104&prev=/images%3Fq%3Dlinkedin%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us

Blogging


Successful Blogging


Embrace the Slugs

Contests & Swaps

Microblogging

http://images.google.com/imgres?imgurl=http://twofones.typepad.com/photos/uncategorized/2007/12/15/twitter_logo.jpg&imgrefurl=http://publicityhound.net/category/tv-publicity/&h=295&w=800&sz=33&hl=en&start=11&um=1&usg=__7Tc6t7h_Pv-P7TqjSZheaocQgbg=&tbnid=HlgeaHb1DzF49M:&tbnh=53&tbnw=143&prev=/images%3Fq%3Dtypepad%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us

Blog Communities

Make Your Ideas Bloom

PR & Publicity

Press release

about the launch

Promotion

Log on to the show site

for a chance to win a

fertilizer sample

Event Marketing

VIP premiere

of the show

New Media

Blog chronicling show

taping, travels, plant

questions from viewers

Direct Marketing

Flyers delivered in mail

to zip code that show

is airing in

Advertising

Full page ad in

Southern Living magazine

IDEA

Southern Gardening

TV Show

As you move forward, don’t forget

to

Contact Us

Education

Know and grow your audience