How to Generate Hundreds of Leads Per Day

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How to Generate Hundreds of Leads per Day Using LinkedIn

A Short Guide to Helping Your Business Strive Using LinkedIn

Written by Robert J. Montgomery for VendorMixer Inc.

2/28/2015

Copyright © 2015, VendorMixer Inc. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

Table of Contents

Preface: An Introduction to LinkedIn................................................................................................... 3

1. How Is LinkedIn Right for Your Business?........................................................................................ 4

How LinkedIn Can Help Your Business…………………………………………………………………………………. 4

Which Businesses Will Benefit the Most from LinkedIn?......................................................... 4

Which Businesses Will Benefit the Least from LinkedIn?......................................................... 4

2. Preparing Your Profile & Business for LinkedIn…………………………………………………………………………... 5

Is Your Business Configured for LinkedIn?................................................................................ 5

Completing Your Profile………………………………………………………………………………………………………. 6

3. Creative Lead Generation 101…………………………………………………………………………………………………..… 7

How Is LinkedIn Good for Lead Generation?............................................................................ 7

Creative Lead Generation……………………………………………………………………………………………………. 8

4. How to Get Started with Your Own Group………………………………………………………………………………….. 9

What Is a Group?...................................................................................................................... 9

How to Start a Group…………………………………………………………………………………………………………… 9

Things to Keep in Mind………………………………………………………………………………………………………. 10

5. Improving & Expanding Your Group………………………………………………………………………………………..… 11

Most Important Factors for Improvement & Expansion………….……………………………………..….. 11

External Promotion……………………………………………………………………………………………………......... 12

6. Getting the Most from LinkedIn………………………………………………………………………………………………... 13

7 Important Tips…………………………………………………………………………………………………………… 13-15

7. Monitoring & Improving Progress……………………………………………………………………………………………… 16

Why It's Important to Monitor…………………………………………………………………………………………… 16

The Two Ways of Measuring Success……………………………………………………………………………….… 17

Using These Metrics for Improvement…………………………………………………………………………….… 18

Postface: Closing Notes……………………………………………………………………………………………………………. 19-20

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Preface: An Introduction to LinkedIn

You’re probably quite familiar with LinkedIn and the opportunities that the platform has not just for individuals but for businesses alike. Throughout this e-book, How to Generate Hundreds of Leads per Day Using LinkedIn, we’ll clearly explain these opportunities and how you can take advantage of them so your business can grow and expand to its maximum potential.

What Is LinkedIn?

Not everyone is a veteran of LinkedIn and for many people they are just getting started on the platform, so this section is going to be a small introduction to explain how the platform works and what you can expect from it.

LinkedIn is a social networking site just like Facebook and Twitter. It is extremely popular and is actually the 3rd most popular social networking site on the web at the moment (behind Facebook and Twitter respectively), but it’s a social networking site with a twist.

This social networking site is different because it connects professionals whereas other social networking sites rely heavily on connecting friends and family. This makes it a great platform for businesses and individuals looking to climb the corporate ladder.

The biggest problem with LinkedIn is that it’s still fairly new and untapped. The platform was founded in December of 2002 and was launched in May of 2003. Even though it’s the 3rd most popular social networking site on the web, many business owners and professionals are still yet to use it to its full potential.

Information about This Book

We have compiled this e-book to help you get the most out of LinkedIn – we understand how beneficial it can be for individuals and businesses alike, and we know this because we have seen success with LinkedIn!

By the end of the this e-book you’ll have a much better understanding on the basics of LinkedIn and you’ll begin to see how LinkedIn can be a crucial tool for the success of your business. Without a book like this, it could take months or even years for you to amass the necessary amount of knowledge required to effective use this platform.

Let’s Get Started…

Hopefully you now have a quick introduction about this book and what you can expect from LinkedIn. So without further ado, let’s dig into the meat and bones of this e-book and get you started on your LinkedIn mastery!


1. How Is LinkedIn Right for Your Business?

If you’ve ever done any sort of marketing or advertising for your business, you have probably realized that some methods work better for you than others. What works great for some businesses, doesn’t necessarily work well for other businesses.

So just like with the marketing and advertising, you need to figure out if LinkedIn is right for your business before you invest time, energy, and capital into it. Throughout this chapter we’ll talk about how LinkedIn can be beneficial to your business. We’ll also discuss which businesses strive on LinkedIn and which ones yield.

How LinkedIn Can Help Your Business

There are an abundance of beneficial aspects when it comes to LinkedIn. As we all know, LinkedIn is the 3rd biggest social networking platform on the web, and arguably the most popular for professionals. This makes it an ideal platform for networking and connecting with other individuals and company.

LinkedIn is an effective solution not just for networking but also for lead generation. However, this isn’t true in all circumstances as there are some businesses that won’t do very well on LinkedIn when it comes to lead generation simply because of the type of audience this platform has. On the other hand, if the audience is right for you industry, then you really can see a great amount of success through utilizing this platform.

Which Businesses Will Benefit the Most from LinkedIn?

Before you get started on LinkedIn it would be wise to work out whether this social networking platform is actually going to be beneficial for your business or not. Fortunately there are a wide range of businesses that can strive on this platform, but the viability of this for your business is fairly strict. In other words, your business needs to be in the right industry if you want to see success.

Let’s take a step back for a moment – what is the main audience like on this platform? As we all know, LinkedIn is full of professionals, both individuals and companies alike. So with this in mind, it’s clear to see that the businesses that are going to benefit most from LinkedIn are businesses that sell to other businesses i.e. B2B (business-to-business).

Which Businesses Will Benefit the Least from LinkedIn?


Unfortunately if your business isn’t in the right industry you simply can’t utilize LinkedIn as you won’t see much benefit from it. Professionals (either individuals or companies) need to be a big portion of your main audience or else it’s just not going to be a viable option for you.

The businesses that will benefit the least from the LinkedIn platform is going to be the businesses that sell not to other businesses, but to members of the public i.e. B2C (business-to-consumer).

2. Preparing Your Profile & Business

for LinkedIn

As you should have figured out when reading Chapter 1: How Is LinkedIn Right for Your Business?, there are some businesses that strive on LinkedIn and there are some that yield. The most important factor with regards to this is that your business needs to be in the right industry if you want to see the most success.

If your business is in the right industry, then you need to make sure that your business and profile is properly prepared and configured for the LinkedIn platform. LinkedIn is slightly different compared to other social networking platforms that are currently on the web and your business and profile needs to adapt to the change.

Is Your Business Configured for LinkedIn?

LinkedIn is a social networking platform that is composed solely of professional individuals and companies that are trying to promote themselves or their business and connect with others who are trying to do the same.

Whereas with other social networking platforms such as Facebook and Twitter you are mainly connecting with the public, this isn’t the case with LinkedIn and if you treat it like so then you won’t see a lot of success.

Your business and profile needs to be properly configured for the LinkedIn platform, remember that you are trying to connect with professionals so make your business seem professional, even if it’s a fun business!

Say for example your business manufactures toys for young children, you should aim to demonstrate the fun aspects of your business but also demonstrate that you’re a serious business owner.

Completing Your Profile

Making sure that your profile (both personal and company) is complete is one of the best way to get yourself set-up for LinkedIn. There are a few factors of your personal profile that you should make sure are filled in, the same applies for your company profile.


First and foremost, include all the basic information for yourself (or your company), - you shouldn’t need much help with this – this includes your name, industry, job title, sub-heading, location etc.

Also make sure to include a photo of yourself – or if it’s your company page, your company logo. This will make you a “recognizable face” and will help people recognize you much easier when they are browsing through LinkedIn.

You should also include your qualifications, specialties, and a summary about yourself or your company. LinkedIn is composed of professionals and this is the professional information that people need to know. Don’t compromise on these sections, try to include as much information as you possibly can.

Next add your connections to LinkedIn, you can import your connections through email and other methods. Asking your current and previous clients to connect with you on LinkedIn is a great way to get started and is going to allow you to expand and establish yourself and your company at a much faster rate than you otherwise would be able to.

Lastly, don’t forget to include all the additional information about yourself that other people or companies might leave out or overlook. This includes contact information, personal interests and hobbies, even applications can be useful when it comes to making your profile look more complete.


3. Creative Lead Generation 101

Now we’re starting to get into the meat and bones of this e-book. Throughout this chapter we’ll be talking about the many ways in which you can do creative lead generation through LinkedIn. There are a wide range of avenues which you can take so it really is about experimenting and finding out what works best for your business.

We’ll begin by talking about how LinkedIn is a good platform for lead generation. We’ll then go on to talk about 5 ways of how you can creatively generating leads using LinkedIn.

How Is LinkedIn Good for Lead Generation?

LinkedIn is an excellent platform for lead generation for many reasons. Firstly, it’s quite a unique social networking platform on the web at the moment from the stance that it’s a social networking site that aims to connect professionals instead of friends and family.

This makes LinkedIn a great platform if your business deals with other professionals i.e. B2B, but it also makes it a good option if you’re an individual who is trying to climb the corporate ladder.

The vast majority of people are active on LinkedIn solely to make connections and to improve their business. So technically speaking, you could say that these leads are already “warm”.

Even though LinkedIn is a good platform for lead generation if you are a B2B (business-to-business) company, remember that it’s not a viable option for every business. We discussed this in Chapter 2: How Is LinkedIn Right for Your Business?

Creative Lead Generation

Creative lead generation has one key aspect that sets it apart from standard lead generation… creativity. Throughout the next few sections we’re going to discuss 5 ways of creatively generating leads through the LinkedIn platform but you should keep in mind that this is creative lead generation and it’s what works best on LinkedIn.

We recommend that you read the sections below and implement these methods into your lead generation strategy, but also make sure to brainstorm your own ideas so that you really have a unique twist on LinkedIn lead generation for yourself.


1) LinkedIn Answers

LinkedIn Answers is an excellent place to generate leads in one of the most subtle ways possible. This part of the LinkedIn platform is similar to Yahoo! Answers is which people will post questions about topics they wish to learn more about.

The way you use this for effective lead generation is by providing informative answers. People will see you as an authority on the topic and it’s an easy way to generate leads for your business!

2) LinkedIn Groups

LinkedIn Groups is another way to get your lead generation campaign off to a flying start. Groups are essentially parts of the platform where people with common interests (or people who work in the same industry) can connect with one another.

There are an endless amount of benefits to LinkedIn Groups and they can be an easy and very effective way to find people who are interested in what your business does.

3) Use Your Personal Profile

Another way in which you can effectively generate leads for your business through LinkedIn is by leveraging your personal profile. You might not think that this will help you much but it definitely will. You should utilize your own personal connections that you have on LinkedIn and politely try to refer these connections to your business.

One major thing to keep in mind with this is that you should never be too pushy. Be cautious about sending out a request more than once every few months or so, and it would be wise to never do it more than about three times at the very most.

4) Post Content

Posting content is a great way to display your authority on a subject or industry. Fortunately there are many avenues to do this on LinkedIn – as we have mentioned above, one of these ways is through the use of LinkedIn Answers.

You should also make it a priority to participate in Group discussions and post content on LinkedIn Pulse. This will be a huge help if you are trying to get yourself and your business known amongst the many professionals who use LinkedIn.

5) Provide Value

By far the most important thing to keep in mind is that you should always aim to provide value to everyone who you are interacting with through LinkedIn – whether this be through the means of LinkedIn Answers, Group discussions, your personal profile, or through the content you post on LinkedIn Pulse – always try to provide value.


4. How to Get Started with Your

Own Group

LinkedIn Groups are a great way for professionals within the same industry to connect with one another in a much easier way than they otherwise would be able to. It’s much easier to build useful connections if you have an easy way of building that connection initially – this is why Groups are such a useful feature of LinkedIn.

What Is a Group?

As we’ve mentioned in the introduction, LinkedIn Groups are places where professionals who share the same common interests or who work in the same industry can meet, share ideas, and connect with one another. It’s much easier to make and build connections through a Group then through any other way on LinkedIn, so this can be a very valuable way of getting the most out of LinkedIn.

How to Start a Group

If you search the Group directory on LinkedIn you’ll find that there are an abundance of groups that you can join, all focusing on different interests and different industries. You can even make your own Group by going to the “Create a New Group” page and following the on-screen instructions.

When you create a Group you’ll be assigned as the Owner and Manager, you can however appoint other people to become Managers or Moderators of the group to ease your responsibility.

A Group Owner or Manager will have quite a fair amount of control over the Group and will be able to control settings, memberships, sub-groups, discussions, rules, and much more.

As a Group Owner or Manager, you can also invite people to your Group in order to speed up the establishment process and get your Group up and running as soon as possible. You can do this quite easily by navigating to the “Send Invitations” page and following the on-screen instructions.

Things to Keep in Mind

As you can clearly see there are a wide range of benefits when it comes to creating a LinkedIn Group for your business – as a Group Owner and Manager you’re going to be viewed as an authority on the


https://www.linkedin.com/createGroup?displayCreate=

subject and when you post in discussions people are much more likely to listen to what you have to say. However, there are a few things that you should keep in mind.

First and foremost, you should think about whether you want your Group to be a Members-Only Group or an Open Group. An Open Group means that anyone on LinkedIn can view the discussions of your Group and your Group discussions can be shared using other social networking sites such as Facebook and Twitter.

Even though an Open Group might seem to be more attractive when it comes to the promotion of your group, it’s not really as simple as this. Sure, it will be easier when it comes to promoting your Group but your Group will also lose its exclusiveness.

You should aim to make your Group as exclusive as possible with information that can’t be found anywhere else on the web. This is most likely how your Group is going to see the most success and you’ll know that the members of your Group and valuable, unlike in an Open Group in which members might not be contributing much to the success.

With that being said, even though Groups can be an effective method for lead generation on LinkedIn, you shouldn’t rely on it too heavily. LinkedIn Groups are limited in their capability and you should always make sure that you have more than one way of generating leads on LinkedIn. The best thing to do would be to set-up a Group, but also utilize other lead generation methods as discussed in Chapter 3: Creative Lead Generation 101.


5. Improving & Expanding Your Group

Having a LinkedIn Group isn’t enough for your business to bring in hundreds of leads per day – you need to continue to work on the Group, focusing on factors such as quality improvement and expansion.

The way in which you associate yourself with your LinkedIn Group will have a direct impact on your success. Treat your LinkedIn Group like it’s going to be solely responsible for doubling your business’ revenue by the end of the year and it just might do that!

Throughout this chapter we’re going to discuss how you can improve and expand your LinkedIn Group for the best possible chance of success.

Most Important Factors for Improvement & Expansion

When it comes to improving and expanding your LinkedIn Group, there are three very important factors that you need to keep in mind. The greatest part of your energy, time, and resources spent on LinkedIn should be focused towards these three factors as they are going to contribute the most to your success.

1) Content Strategy

First and foremost is your content strategy. If you have a blog or website for your business then you have probably heard of some internet marketing techniques. One of the most popular and most impactful techniques when it comes to internet marketing is a good content strategy. Internet marketers will often say “Content is King” and there is a very good reason for this.

When people come to your blog, your website, or your LinkedIn Group, they are doing so because they want to find informative and engaging content that is going to teach them something new. This is why it’s no good copying your work from other sources online – instead, think about what you know about the industry through your years of experience and teach people what you know.

Try your best to post regular content updates to your Group – however, keep in mind that you don’t necessary have to post updates every day or even every week. Quality is more important than quantity.

2) Engagement


Engagement is another important factor that you should take into consideration – it’s quite difficult to improve the amount of engagement that your Group will get so this might be something that just stays in the back of your mind.

Think about Group engagement when you’re creating content and posting updates on your LinkedIn Group – how are your members going to react to what you’re about to post? Is your content/update going to spark a discussion?

3) Value

Last but not least is the amount of value that your Group provides to its members. As mentioned above, your visitors are going to come to your blog, website, or LinkedIn Group to find information that they can’t find elsewhere on the web.

With that being said, make sure that you post fresh content that is going to provide value to your members. Actually try your best to benefit the members of your Group by doing what you can to help people build strong connections and improve their own businesses.

External Promotion

So far in this chapter we have talked a lot about how you can improve and expand your Group whilst staying on the LinkedIn platform, but you should also think about how you can externally promote your Group off the LinkedIn platform to further improve your results.

External promotion is either going to be something that won’t really benefit you much, or will benefit you greatly. It all depends on your approach and mindset – in order to get the most from external promotion you need to think about your main audience.

Think about who your business is really for and where these people go. For example, if you’re experiencing some success on LinkedIn then you might not experience the same sort of success on a platform such as Pinterest. This is simply because these two platforms have widely different audiences.


6. Getting the Most from LinkedIn

Now that you have a good understanding of how to get set-up on LinkedIn, how to implement some effective and creative lead generation methods, how to create your group, and how to improve & expand your group, we’re going to give you some 7 tips that will help you get the most out of LinkedIn.

As we’ve mentioned before, LinkedIn is a vast platform that has an endless amount of features and you’d have to be a veteran of the platform to know how to utilize all of these features properly. Throughout this chapter we’re going to talk about some of the features that are powerful but often overlooked.

1) Complete Your Profile

This tip ties in with Chapter 2: Preparing Your Profile & Business for LinkedIn. It’s important to make sure that your profile is properly completed for many reasons. One of the most important reasons is because it makes it much easier for people to find you and your business. You might work in the same industry, live in the same location, or even have attended the same school as someone else who is on LinkedIn, but unless you put that information on your profile then you simply won’t know!

There are many aspects of the LinkedIn profile as we’ve discussed in Chapter 2. With regards to your personal profile, make sure to update your headshot, headline, experiences, and contact information, also make sure to include a summary and call to action.

With regards to your company profile, make sure to include as much information about your company as possible. You’ll want to start out with the basics such as a company summary, your employees (which we’ll talk about more later!), and more.

2) Utilize Other Media

LinkedIn is an excellent platform and is one of the most popular social networking platforms on the web today, but it doesn’t work as well as you might hope when you only use it by itself. In order to get the most from LinkedIn make sure to pair it with other social networking sites such as Facebook and Twitter.


This will enable you to “connect” one platform with another and therefore merge them in a way. The people who follow you on Twitter will be able to see that your on LinkedIn and are posting good content, and vice versa.

3) Be Strict with Your Connections

Another thing that you should always keep in mind is that you should be strict with your connections. LinkedIn is a social networking platform that is full with professionals, both individuals and businesses alike – so you might be tempted to connect with as many people as possible as you think that this will give you the best chance of success.

However, this isn’t necessarily going to help you the most. You shouldn’t just connect with every professional you meet on LinkedIn. Instead, be strict with your connections and make your profile and your group exclusive. Only connect with those people who are either already connected with someone you want to connect with, or are providing clear value to your business and what you’re doing.

4) Use LinkedIn as a CRM

Did you know that you can attach tags to your LinkedIn contacts? These tags are private and will help you sort your contacts and connections into categories for easier management.

Once your connections start building up you might find it quite difficult to keep everything (and everyone!) organized efficiently. You can make the whole process easier by using LinkedIn like a Customer Relationship Management (CRM) software program.

Apply tags to your connections and you’ll find it much easier to use LinkedIn efficiently.

5) The “Recommend” Feature

The “Recommend” feature is a feature that’s exclusive to LinkedIn. It works like this – if you are connected to someone who is connected to someone you want to connect to (we know, it’s a mouthful!) then you can ask that person to recommend you, and vice versa.

This is an excellent way to expand your connection base, and build stronger and longer-lasting connections with the people who you are already connected with by showing them that you trust them when recommending them.

However, make sure to use this feature sparingly. Asking for a recommendation from the same person too much could make you seem like a bit of a pest and make that person unwilling to help you in the near future. At the other end of the spectrum, be careful when agreeing to recommend a connection to someone, you will be responsible if they act unprofessionally.


6) Be Active

You should also make it a priority to be active on the LinkedIn platform, make sure to keep your profile updated and regularly post new and exciting information regarding yourself, your industry, or your business.

If you fail to do this then you’ll probably find that people won’t be as interested as they should be, they’ll begin to lose interest if you don’t keep them updated. It’s sort of like fishing, once the fish has took the bait you reel him in, if you don’t seize the opportunity then you’ll miss your chance.

7) Get Employees on LinkedIn

The last tip is to get all of your employees on LinkedIn, if you’re a business owner then getting your employees on LinkedIn might be a task that you’d rather avoid – especially if you’re employees aren’t too familiar with technology and social media.

However, getting your employees on LinkedIn is going to make your business come across as more authoritative and will display trust and reliability. This might seem like a simple addition that won’t really do much for your business – but it will.


7. Monitoring & Improving Progress

As you probably already know, starting a lead generation campaign without a proper way of monitoring the campaign’s success is a futile endeavor. When it comes to business, you need to know if what you’re doing is working or not so you can properly adjust your methods if necessary. If you don’t track your success then you have no way of knowing if you’re on the right path or not.

Throughout this chapter we’re going to talk about how you can monitor your success on LinkedIn through the use of various metrics, and also how you can use these metrics to improve your progress and ultimate success on the LinkedIn platform.

Why It’s Important to Monitor

If you have ran a lead generation campaign before then you will certainly understand the importance of monitoring the success of the campaign. There might be certain aspects of your campaign that have worked but other aspects that have not worked. By properly monitoring the metrics of your campaign you are going to be in a much better position when it comes to optimizing your campaign for future use.

For example, you might have just set-up a lead generation campaign using email marketing. You have seen success and received quite a few inquiries regarding your products, but have failed to convert these leads into customers. By tracking your conversion rate and other metrics you’ll be able to compare these figures with averages and other statistics to firstly determine if what you experienced was an anomaly or not.

You can then work to find the “weak spot” in your lead generation method – which should be quite clear if you have first-hand experience of the method – and this will put you in a far better position when you start up this lead generation campaign again.

So by properly monitoring certain metrics of your LinkedIn lead generation campaign, you’ll easily be able to figure out whether the campaign is working for you and how you can improve it for future use.


The Two Ways of Measuring Success

There are two ways of measuring success when it comes to LinkedIn lead generation campaign:

1. Quantitative Measurements – this relates to the raw numbers of your campaign i.e. how many total connections have you gained?

2. Qualitative Measurements – this relates to the quality of your engagement and connections i.e. what is the rate of growth for your LinkedIn Group?

You might think that these measurements are two completely different things, and in a way you would be right, but in reality they work together hand-in-hand. To put this into perspective, think about receiving 100 inquiries about your product or service through your LinkedIn inbox in the time period of 28 days – of course, this would be a quantitative measurement. Now, depending on the size and scope of your business you might say this number is either good or bad.

However, the fact that you received 100 inquiries about your product or service is pretty useless unless you connect it with a qualitative measurement. If out of those 100 inquiries, 5 people went ahead and purchased your product or service, you have done quite well. However, if 20 people went and purchased your product or service then you are four times better off! But if you didn’t measure the success of your campaign qualitatively then you would never know.

1) Quantitative Measurements

Fortunately quantitative metrics are relatively easy to measure. In this section we’ll talk about the 6 most important quantitative measurements for your LinkedIn lead generation campaign:

1. Total Connections – This is the total number of connections that you have on LinkedIn. It will be displayed in a series of 1st, 2nd, and 3rd level connections.

2. New Connections – The number of new connections that you have established in any given time period. Tried to always have some new connections every day or week.

3. LinkedIn Profile Views – The number of views your LinkedIn profile has had in any given time period. The more views you get, the more your becoming an authority in your industry.

4. LinkedIn Search Results – Similar to the search results that you might see on Google – type a keyword or phrase into the search box and see where you come up.

5. Business Followers – How many people are following your Company Page.6. Industry & Location Representation – How much of an impact are you making in your

specific industry or location? This can be determined by navigating to your “Connections”.


2) Qualitative Measurements

When it comes to qualitative metrics, you’ll find that they are significantly more difficult to measure but they are generally much more useful. In this section we’ll talk about the 6 most important qualitative measurements for your LinkedIn lead generation campaign:

1. Inbox Activity & Sentiment – This metric relates to the number of people who have reached out to you via your inbox. You will most likely get some spam, so just count the messages that are actually genuine.

2. Requests for Business – This is going to be one of the most important metrics for you to measure with regards to your LinkedIn campaign. How many people have reached out to you and requested to do business with you?

3. LinkedIn Signal Keyword Mentions – Make sure to check LinkedIn Signal to see if your keyword search terms are being mentioned.

4. Likes and Comments on Updates – The amount of likes and comments you get on your updates will be a clear indicator of engagement.

5. Group Growth and Interaction – Keep track of how much your Group has grown and how much interaction is taking place throughout the Group.

6. Recommendations – Recommendations can be very effective and you should keep track on the amount of good and useful recommendations that you get.

Using These Metrics for Improvement

Understanding which metrics you should pay attention to is half the battle of improving your lead generation campaign. The second half is completely down to you, it’s up to you to understand how these metrics are going to affect your success when it comes down to lead generation. This is simply because every business is different and what works for some won’t necessary work well for others.

You need to find out how much of an impact these metrics have on your business, which metrics are your strengths, and which ones are your weaknesses. The best course of action to take is to find out where your biggest weaknesses are, and shift your focus towards these weaknesses so that you can build a strong presence on LinkedIn and push your lead generation campaign to success.


Postface: Closing Notes

Unfortunately we are now coming to the end of our e-book, How to Generate Hundreds of Leads per Day Using LinkedIn. Hopefully you now have a much better idea of how to properly utilize this platform for the best possible results.

You might think that there is a lot of information contained in this e-book, but there isn’t in the grand scheme of things. The truth is that the LinkedIn platform is quite a vast place to navigate around and it will take an extremely long time for someone to learn how to use it to its maximum potential. However, hopefully with the information contained in this e-book you will be off to a great start and will be leaps and bounds ahead of your competition!

The learning doesn’t stop here though! Before we let you go there are some things that we’d like you to keep in mind – think of it as a caveat of sorts…

Things to Keep in Mind

Even though LinkedIn is a very effective channel for connecting with professionals and generating leads for your business, this doesn’t mean that it’s the perfect solution. After reading this book you should start to see some success from LinkedIn but this doesn’t necessarily mean that you should spend all your time, energy, and capital on the platform.

Remember that LinkedIn is a platform just like Facebook, Twitter, YouTube, Pinterest, and other social networking sites – and just like these other social networking sites, LinkedIn has rules and regulations.

We’re not trying to say that you’re going to break the rules and regulations set by LinkedIn, or that LinkedIn is going to kick you off the platform without reason, but these things do happen and you can never be certain of the future. One of the most important things to keep in mind when it comes to business is that you should never rely on one source of revenue – because what happens when that source wanes? Your business is going to do exactly the same. Your source of revenue might not fail today, or tomorrow, or even by the end of next year, but once it does fail your business is going to fail with it.

So with that being said, you should always have more than one source, whether it’s more than one source of revenue or more than one source of leads.


Alternative Avenues for Lead Generation

There are many alternative avenues that you can utilize when it comes to lead generation and the amount of avenues available to you really does depend on the type of your business and your imagination. Every business has a different kind of clientele base and you just can’t determine what is going to appeal best to that clientele base unless you experiment.

Throughout this section we’re going to tell you about some alternative avenues for lead generation, you should definitely look into these especially if LinkedIn is currently your only source of leads:

1. Business Blog – This is by far one of the best ways to generate leads, but can be quite difficult to be effective on its own because you already need to have a good amount of visitors coming to your website. A blog on your business’ website is a great way to display how much you know about your industry and will tell visitors that you’re an authority.

2. Search Engine Optimization – This is one of the most effective avenues for lead generation if it’s paired with someone such as a blog. Search Engine Optimization (SEO) is all about optimizing your website for certain keywords that are regularly searched for on search engines such as Google. By properly optimizing your website you’re going to have a much better chance of showing up higher on the Search Engine Results Page (SERPs).

3. Social Media – Another good avenue especially when accompanied with other avenues such as a blog and SEO. Even though LinkedIn is technically social media, you should make sure to utilize at least the top 3 social media platforms i.e. Facebook, Twitter, LinkedIn, and any others that are relevant to your business.

4. Email Marketing – Email marketing is a great way to generate leads but you already need a way of bringing visitors to your website, so it needs to be paired with another avenue. Email marketing consists of getting visitors to sign-up to your email list, generally in exchange for an incentive.

5. Seminars / Webinars – What better way to display your authority on a subject than to host a seminar or webinar? Hosting one of these speaking events is going to tell you who is interested in what you have to say and it’s also a great opportunity for up-selling.

6. Referrals – As we all know, referrals are one of the best ways to bring in leads for just about any business. Your referrals are going to be targeted and have a much greater chance of converting.

Closing Notes

Hopefully you now have a much better idea of how to utilize LinkedIn to get the most out of it for your business, and also know that you should not rely on LinkedIn too heavily. Make sure to utilize other avenues for lead generation as we have discussed above.


If you have any questions about the topics discussed in this e-book, make sure to contact us by going to our Contact Us page: http://www.vendormixer.com/about/contact


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