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Recruiters! Generate Leads Using

Social Media@LisaMariJonesBarclay Jones

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Social Media is not a box ticking exercise

• Current use of social media• Typical recruiter behaviour• Stats and Takeaways

• LinkedIn• Twitter• Facebook

• Cute Apps

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Are your recruiters hairdressers?• Exclusive relationships with the clients• Do they use resources in your business?• Are your consultants simply logging data at point of sale?• If they left and took “clients” with them, would you know? • Could you continue the relationship with the client after consultant

leaves?• Are your clients engaging with your business, or the consultant?• Are their loyalties with the brand or their perceived face of the brand,

the consultant (the hair dresser)?

…Think about your strategy reducing this risk

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Is lead gen on social media part of yourbusiness process?

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10 Typical Recruiter Online Behaviours

1. Badly made up expecting to be chatted up (score)

2. Very little “how to” policy – more of a “don’t you dare”

3. Primary social media activity is #job #hiring #jobs #me #MyCompany

4. Lots of candidate sourcing on LinkedIn, lots of job posting EVERYWHERE

5. You do great job of making recruitment look easy (you’re training clients to do their own recruitment)

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10 Typical Recruiter Online Behaviours

6. Very little lead gen, very little client sourcing/maintaining, very little competitor analysis

7. Facebook is the devil

8. Assumption that everyone is a job seeker

9. Your website is where you invest my cash and time

10. I am a LION and have a LinkedIn group therefore I am God!

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Do you have a social media strategy?

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• 40% of internet traffic is mobile (are you ready for this?)

• 62% of adults use social media• 91% of online adults use social media regularly• In 2013 mobile devices will surpass desktop devices

as common web access tools• By 2015 over 80% of handsets will be smart• 1.1 billion Facebook users• 600 million Tweeters• 225 million LinkedIn users

Stats

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Active on Twitter?

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Twitter Stats

• 600 million users• 11th most trafficked site in the world• 92% of retweets (shared tweets are defined as

“interesting”)• 340,000,000 tweets sent per day• More than ½ of active tweeters follow brands /

organisations• Jobs – in 2011 a Twitter user is 3x more likely to apply

for a role than a LinkedIn user

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Where to look for leads on Twitter?

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LinkedIn Stats• Professional? (Don’t we give more personal data away

here than Facebook?)• 225 million users globally (11 million UK)• 3 million companies• 1.8 million groups• 250,000+ jobs• 40 million mobile page views per day (4 million iPad)• Average connection numbers: 350 (recruiters = 650)• It’s a recruitment system! (shhh…)

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Where to look for leads on LinkedIn?

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Facebook Stats

• 1.1 billion users• 2nd most trafficked site in the world (85% of internet

users have an account)• 3 in every 4 minutes spent on social networking sites

are spent on Facebook (1 in every 7 minutes spent online are Facebook minutes)

• 50% of UK population are on Facebook• 548 million use the mobile app• 58% of users return daily

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Where to look for leads on Facebook?

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Some cute apps• MyResourcer• Bullhorn Reach• TwitJobSearch• SocialBro

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To summarise?• Get your makeup on!• Stop training your staff to be hairdressers• Get them to stop talking about jobs, and start

looking for them• Get a process in place which trains, records and

measures effectiveness

• …Have a strategy• …it’s not a box ticking exercise!

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Lisa Jones www.barclayjones.com

www.barclayjones.com/blog @LisaMariJones

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Any questions?

@LisaMariJones 0333 9000 987hello@barclayjones.com