Using linkedin to generate leads

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LinkedIN provides the Power of Networking

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  • LinkedIN provides thePower of NetworkingGrow your Business!To substantiallyUsing LinkedIN to Generate Sales LeadsLandau Design Reviews

    Using LinkedIN to Generate Sales Leads

    Why Use LinkedIN?59% of Fortune 500 execs use LinkedINOver 119 million members, primarily USA34 million site visitors per month

    Using LinkedIN to Generate Sales Leads

    Using LinkedIN to Generate Sales Leads

    Be visible and professional on LinkedInSave the privacy settings for Facebook

    Using LinkedIN to Generate Sales Leads

    Who makes up your network?Connections usually come from Friends, former colleagues Clients Referral partners

    LinkedIN is about building business, not keeping in touch!Typical LinkedIN NetworkTypical LinkedIN Network

    Using LinkedIN to Generate Sales Leads

    Real Power is in 2nd Degree NetworkFocus on your networks network

    Using LinkedIN to Generate Sales Leads

    Data Mine Your Connections

    Using LinkedIN to Generate Sales Leads

    Who are your customers?Define your audienceCreate a people search profileJob TitleCompany nameJob descriptionIndustry keywords

    Using LinkedIN to Generate Sales Leads

    11 Ways to Generate LeadsComplete your profileSend a connection invite within 24 hours of meeting a prospect.Use advanced search to find prospective buyers.Regularly deliver value to your 1st degree network Ask and answer questions in groups and Q&AUse group search feature to connect with networkersCreate a group if you feel your company could fill a voidUpdate status at least twice a week Create a poll to connect with network & prospectsPromote your eventsSet weekly goals for using LinkedIN

    Using LinkedIN to Generate Sales Leads

    1. Complete your profile!!Let me say it again Complete your profile!Profile must-havesFill in as much as you can about work historyUse keyword-rich titleFill in general descriptionProfessional photoPut in website and blog URLsGet personalized URLHook up all your social media using appsGet recommendations key to generating interest!Join relevant groups

    Using LinkedIN to Generate Sales Leads

    2. Send Connection InvitesEvery time you meet a prospect, follow up by sending a LinkedIN invitation.Customize the invitationMake a point of connecting via LinkedIN within one week of invitation acceptance.Send personal noteComment on their companyJoin a discussion in a group

    Using LinkedIN to Generate Sales Leads

    3. Advanced Search is a Gold Mine Ability to perform highly specific searches for people Search terms:First & Last nameIndustryCompany (current or previous)Job title (current or previous)LocationKeywords contained in the users online profile.

    Using LinkedIN to Generate Sales Leads

    Optimum Search CriteriaBest search results use a combination of:Industryjob titlekeywordslocationDisplay search results based on relationship

    Save searches for easy access

    Using LinkedIN to Generate Sales Leads

    Are they in your network?Once you find a prospect, are they in your network?

    Using LinkedIN to Generate Sales Leads

    4. Regularly deliver valueGive more than you askProvide status updates with useful informationGive valuable information via groups and Q&ASend monthly in-mail with information of value to your networkGenerate polls and report results to network

    Using LinkedIN to Generate Sales Leads

    5. Ask & Answer QuestionsWho in your network is asking questions?What questions can you ask?

    Using LinkedIN to Generate Sales Leads

    6. User Group SearchBrand new featureAllows you to find where your network is talking

    Using LinkedIN to Generate Sales Leads

    7. Create a GroupWhy create a group?Establish yourself as a thought leaderCreate arena for connecting with prospectsOpportunity for sending weekly messages to networkA way to help others and establish trustPlan your groupDo you have time to manage it?Do you have enough content?How will you recruit members?What are the guidelines?

    Using LinkedIN to Generate Sales Leads

    8. Update Status 2x/WeekEasy way to connect with network (less than 1 minute!)People search results ordered by last updated profile status update countsInclusion in weekly status emails

    Using LinkedIN to Generate Sales Leads

    9. Create a PollCreate polls that ask about business needs4 opportunities to connectAsk your questionUse social media network to promote the pollReport results via network, in groups, on blogProvide solutionKeys for pollsMake it shortAsk question that they really want to know the answerPut in optional comment questionFollow up with results!

    Using LinkedIN to Generate Sales Leads

    10. Promote your eventsAnother opportunity to shareOptimize event listingInclude event logoUse enticing event titleCreate short but intriguing descriptionLink to more details and registration pagePromote your event Use inmail to sent personalized invitations and general invites to your entire networkWhen promoting via social media, drive them to LinkedIN event pageYou want to get people to click on Im attending buttonInclude on your company pageRun LinkedIN ads if budget allows

    Using LinkedIN to Generate Sales Leads

    11. Set weekly goals for LinkedINMeasure growthHow manyNew connections will you makeQuestions will you answerGroups will you post inStatus updates will you makeInmail notes will you sendMeasure activity growthHow many people requested connections?How many interactions did you have?How many questions were answered?

  • More questions?Please contact:Bonnie@LandauDesign.comBonnie LandauLandau Design Reviews805-640-1458Using LinkedIN to Generate Sales Leads

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