Marc Ross @ 2ndSixSession 7

Group ExerciseMarc Ross @ 2ndSix

Session 7

Task

Discuss with your tablemates your current communications/social media strategies.

Take one project, communications effort or campaign from one of the tablemates and formulate a plan.

Questions

What is the compelling reason to make this happen?What are the strengths?What are the weaknesses?What are the opportunities?What are the threats?What are the immediate tasks?What are the near term tasks?What are the long term tasks?How will the effort be marketed and/or branded?How will be your allies and how will you find them?How will success be measured?How will failure be measured?What is the budget – dollars, staff, time, technology?

Time Limit

40 minutes for discussion

20 minutes for presentations

Q&A

Marc A. Rossmarc@2ndsix.com@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com