Media Training and

Active Shooter Exercise

Media Survival Group

June 4, 2014

• Crisis Comm Basics

• Traditional Media

• Social Media

• Active Shooter Exercise

• News Conference 3:45

Crisis Communications

Training Morning

Exercise Afternoon

You Will Create Products:

News Releases

Talking Points

Speeches

Videos

Audios

On-camera Interviews

Telephone Interviews

Tweets

Post to Facebook

3:45 - News Conference

Tell the Public

What They Need To

Know

So They Can Make

The Right Decisions

Empathy

HSPD 5

NIMS -- JIC -- JIS

HSPD 5

The Secretary shall establish…a National Incident

Management System (NIMS). This system will

provide a consistent, nationwide approach for

Federal, State and Local governments to work

effectively, and efficiently together…

HSPD 5

The Joint Information System/Joint Information Center

(JIS/JIC) …integrates incident information and public affairs

into a cohesive organization designed to provide consistent,

coordinated, accurate, accessible, and timely information

during crisis or incident operations…

Public information officials from all participating

agencies/organizations should co-locate at the JIC…

HSPD 5

The Incident Command System (ICS),

Multiagency Coordination System

(MACS), and Public Information are the

fundamental elements of incident

management…

Tell the Public

What They Need to Know

So They Can Make

The Right Decisions

Information TriageDetermine Value

Prioritize

Verify

Obtain

Approval

10 minutes ago!

Information Triage

Determine Value

Prioritize

Verify

Obtain

Approval

California

Communications Law

Can police legally

confiscate this

camera?

Maryland Judge:

Video- taping cops is

allowedState v. Graber, No. 12-K-10-647 at 18-19 (Cir. Ct. Harford

County Sept. 27

A Maryland judge dismissed several charges against a man who shot video of a police stop and posted the footage on YouTube.

In his ruling, Judge Emory Plitt, Jr. dismissed four counts against citizen photographer Anthony Graber III, stating, “Those of us who are public officials and are entrusted with the power of the state… should not expect our actions to be shielded from public observation.” 2010)…. The court then went on to elaborate on prior cases from over a dozen other jurisdictions which have concluded that a police officer performing his official duties does not have a reasonable expectation of privacy.

http://www.youtube.com/watch?v=cklYIpds0sY

Sightseeing at

Emergencies

402.(a) Every person who goes to the scene of an emergency, or stops at

the scene of an emergency, for the purpose of viewing the scene or the

activities of police officers, firefighters, emergency medical, or other

emergency personnel, or military personnel coping with the emergency

in the course of their duties during the time it is necessary for emergency

vehicles or those personnel to be at the scene of the emergency or to be

moving to or from the scene of the emergency for the purpose of

protecting lives or property, unless it is part of the duties of that

person's employment to view that scene or activities, and thereby

impedes police officers, firefighters, emergency medical, or other

emergency personnel or military personnel, in the performance of their

duties in coping with the emergency, is guilty of a misdemeanor.

CA Penal Code 409.5

a. Establish Perimeterb. Command Postc. Misdemeanord. Not Media

Exceptions:InterferenceCrime Scene

MilitaryJurisdiction

Private Property

CA Public Records

ActView existing documents

Except drafts, investigations,

personnel files, litigation

Response in 10 days

H.I.P.A.A.

Health Insurance Portability and Accountability Act

• killing or attempting to kill

people in a confined and

populated area

• no pattern or method to their

selection of victims

• soft targets

• are ended by the application of force by

police or security

• 40 percent end in the shooter’s suicide

COPS and EMS