Getting Social WithYour Recruitment Brand

Sarah Mitchell

Goal for Today

Provide practical advice about where to focus your social networking efforts

Provide examples

Sarah Mitchell

Recruitment

BenefitsBullhorn 2012 Staffing and Recruiting Trends

How Connected are Social Recruiters?

Bullhorn - The 2012 Social Recruiting Activity Report

Comparison of JOB VIEWS

Bullhorn - The 2012 Social Recruiting Activity Report

Comparison of

JOB APPLICATIONSBullhorn - The 2012 Social Recruiting Activity Report

“It seems as if candidates on LinkedIn are getting tapped so often by recruiters that they just start ignoring them.”

Candidate Fatigue

Sourcing Aid

Passive candidates are using social networks

GenY demands access to social media tools

Nothing prevents you from building global networks

Remember: WIIFM They honestly don’t

care about your corporate message.

What are you going to say?

Quality Consistency Frequency

What Works Well

Social Networking Audiences Want:

To ‘do’ something – Games, quizzes, polls

Get the inside scoop

Have a laugh

Network

Promote Your EVP

facebook.com

Candidate Attraction

youtube.com

Combo: EVP andCandidate Attraction

youtube.com

Key to social media success

Show up

Acknowledge

Converse

Use good manners

Weekly Time Commitment

20+

16 to 20

11 to 15

6 to 10

1 to 5

> 1

0% 5% 10% 15% 20% 25% 30% 35% 40%

14.5%

7.6%

10.6%

26.2%

37.7%

3.5%

Hours per Week

Key Recommendations

Start building your networks on Twitter

Put social media links on your career site!

Think about what content you can create or share from another source

It’s not about you. Wrap your corporate message in a human voice.

Slow burn method of sourcing; success won’t happen overnight

Remember

Sarah Mitchell

Director – Site Content

Call me on +61 1800 615 703

Alternatively try my mobile +61 410 024 405

Send me a fax on +61 1800 615 704

Find out more at www.miningoilandgasjobs.com