@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

@googledave

HIDDEN VALUE OF ROI + BULLETS

There’s value in making friends before you need them

What is the value of an engaged and active follower?

Well if you wanted to by a 1000 records of date for email - £300 - £500

ROI of People you already know

@googledave

#TalentConnect

@googledave

On Social Channels

(Twitter, LinkedIn)

@googledave

On Social Channels

(Twitter, LinkedIn)

Search Google for Jobs

@googledave

On Social Channels

(Twitter, LinkedIn)

Search Google for Jobs

Viewing direct onto website

@googledave

On Social Channels

(Twitter, LinkedIn)

Search Google for Jobs

Viewing direct onto website

Apply for job

@googledave

@googledave

Tweet Organic

Direct

@googledave

Tweet

Organic

Direct

#RecruitIn

@googledave

#RecruitIn

@googledave

#RecruitIn

@googledave

#RecruitIn

@googledave

#RecruitIn

@googledave

@googledave

#TalentConnect

@googledave

“Strategy without tactics is the slowest

route to victory, tactics without

strategy is the nose to defeat”

SUN TZU The Art of war

@googledave

#TalentConnect

@googledave

@googledave

#TalentConnect

@googledave

We believe in challenging the status quo and doing things differently

Apple - WHY?

Our Products are beautifully designed and easy to use

Apple - HOW?

We make Great Computers etc

Apple - WHAT?

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

Behaviour Influence Persuade

#TalentConnect

@googledave

1. Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

4. Thought Leader

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

#TalentConnect

@googledave

@googledave

@googledave

#TalentConnect

@googledave

@googledave

#TalentConnect

#TalentConnect

@googledave

Be curious and dig deeper

BE CURIOUS & DIG DEEPER

· Use digital analytics to learn more

· Seek to understand peoples behaviour

· Voice of the customer (VOC)

· Big data tells us what

· Humans tell us why

@googledave

@googledave

@googledave

@googledave

@googledave

#TalentConnect

@googledave

“A Brand is not

what YOU say its is…

it’s what THEY say it is”

#TalentConnect

@googledave

#TalentConnect

@googledave

Be genuine, Be sincere, Be authentic

#TalentConnect

@googledave

@googledave

#TalentConnect

@googledave

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

@googledave

#TalentConnect

#TalentConnect

@googledave

#TalentConnect

@googledave

CRM

#TalentConnect

@googledave

Silver and Bronze medalists….

Image….

@googledave

#TalentConnect

#TalentConnect

@googledave

@googledave

#TalentConnect

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

#SocialRecruitIn

@googledave

#TalentConnect

@googledave

@googledave

@googledave

#TalentConnect

@googledave

@googledave

@googledave

Your SUSPECTS

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

Or…

#TalentConnect

@googledave

1. Satisfied with what one is

or has; not wanting more or

anything else.

#TalentConnect

@googledave

Company – Employer brand and what it ‘feels’ like

Candidate – Meaningful, two way persona connections

Culture – Your people with passionate behaviours

Community – Attract, engage (build) and convert

Commitment – Passion, dedication, time & effort

#TalentConnect

@googledave

@googledave

#SocialRecruitIn

#TalentConnect

@googledave

Persona has a problem but is not aware of the solution

SEE

Has a problem and is researching the solutions

THINK

Aware of your solution,

convince them!

DO

They’re a customer

encourage to buy and share more

DELIGHT

#TalentConnect

@googledave

1. Industry

Pain Points

2. Common

Customer

Q’s

3. Trending

Industry Topics

4. Brand

Stories

5. Research

& Analysis

6. Outside of

industry into

your world

7. Industry

News &

Trends

#TalentConnect

@googledave

#TalentConnect

@googledave

#RecruitIn

@googledave

HAPPY FEAR SAD ANGER ANTICIPATION

@bryan_phc

#AskPh

@googledave

@bryan_phc

#AskPh

@googledave

COKE BOTTLES WITH NAMES

@googledave

@googledave

FULL SCREEN “SHOT ON IPHONE 6” PHOTO

@googledave

@googledave

@googledave

@googledave

@googledave

@googledave

@googledave

@googledave

#TalentConnect

@googledave

#intalent

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

A hero’s

Journey

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

BULLSHI

T!

@googledave

#TalentConnect

#TalentConnect

@googledave

@googledave

#TalentConnect

#TalentConnect

@googledave

@googledave

#TalentConnect

#TalentConnect

@googledave

#TalentConnect

@googledave

@googledave

#TalentConnect

@googledave

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

@googledave

#TalentConnect

@googledave

Maya Angelou

@googledave

“People may forget what you said or

did, but they will always remember

how you made them feel”

#TalentConnect

@googledave

@googledave

googledave@ph-creative.com