A Knowledge InnovationA Knowledge InnovationTMTM Project Proposal Project Proposal

forfor ((newnew vision for camps vision for camps

future)future)NVSCFNVSCF

23/6/2005 , 23/6/2005 , RITSECRITSEC

Thank youThank youThe following course work and project proposal was created as part The following course work and project proposal was created as part of the „KEN Practitioner Certification Course“ delivered at of the „KEN Practitioner Certification Course“ delivered at RITSEC, Cairo in collaboration with Entovation Internation Ltd. RITSEC, Cairo in collaboration with Entovation Internation Ltd. The Knowledge Innovation Assessment Methodology was developed The Knowledge Innovation Assessment Methodology was developed and is copyrighted by Debra M. Amidon (and is copyrighted by Debra M. Amidon (www.entovation.comwww.entovation.com))A special thank you for their support is given to (alphabetically A special thank you for their support is given to (alphabetically listed by given name):listed by given name):

– The Egyptian Ministry of Administrative DevelopmentThe Egyptian Ministry of Administrative Development– RITSEC ManagementRITSEC Management

• Hisham SherifHisham Sherif• Mahmood RezkMahmood Rezk• Effat El-ShookyEffat El-Shooky

– RITSEC StaffRITSEC Staff• Amin Lotfy (Local project management and facilitation)Amin Lotfy (Local project management and facilitation)• Ahmed Sobky (Local project management and facilitation)Ahmed Sobky (Local project management and facilitation)• Neven Noshy (Local IT support)Neven Noshy (Local IT support)• Sophia Korayem (Local project management)Sophia Korayem (Local project management)

– International supportersInternational supporters• Debra Amidon, Entovation International Ltd Debra Amidon, Entovation International Ltd wwwwww..entovationentovation..comcom (Content (Content

expert)expert)• Oliver Schwabe, Eurofocus International Consultants Ltd, Oliver Schwabe, Eurofocus International Consultants Ltd, wwwwww.euro-.euro-focusfocus..

comcom (Facilitator) (Facilitator)– and the whole participant groupand the whole participant group

Executive SummaryExecutive Summary

The problemThe problem::

• ministry of youth provide the camp ministry of youth provide the camp services to 110.000 persons yearly for services to 110.000 persons yearly for free but we have a huge gap between free but we have a huge gap between the quantity and qualitative the quantity and qualitative

• Most of camps do not have specific Most of camps do not have specific strategies and philosophy and the strategies and philosophy and the program which present doesn't meet program which present doesn't meet individual needs and differencesindividual needs and differences

The solutionThe solution Innovate new functional roles for Innovate new functional roles for

camps general administration to camps general administration to invest camps in a good way and invest camps in a good way and apply this model in all camps .apply this model in all camps .

The expected financial and The expected financial and non-financial valuenon-financial value

• Financial:Financial:– the first one directlythe first one directly : :

the profit of camps investment .the profit of camps investment .– the second the second one indirectly :one indirectly :

redreduuction the unemployment (the camper ction the unemployment (the camper will have special abilities which qualified will have special abilities which qualified them to get job easily)them to get job easily)

• nonon-financialn-financial::

– invests leisure time of children and youth invests leisure time of children and youth to help them to discover there abilities to help them to discover there abilities

– discovering talent in varies filed discovering talent in varies filed – learn healthy life stylelearn healthy life style

Measurement of non-financial Measurement of non-financial valuevalue

this nonthis non financial values can be measured financial values can be measured due to some indicators as :due to some indicators as :

• the increasing in number of talent in the increasing in number of talent in varies categories varies categories

• the decreasing in the rate of crime the decreasing in the rate of crime • the decreasing in the rate of forcethe decreasing in the rate of force

The required resourcesThe required resources

Budget. Budget. infrastructure( IT infrastructure)infrastructure( IT infrastructure)Professional staffProfessional staffIT teamIT team

The time neededThe time needed::42 months42 months

Project DescriptionProject Description• The project aimThe project aim • To develop abilities ,personalities for children in To develop abilities ,personalities for children in

10 years and youth up to 30 years and giving 10 years and youth up to 30 years and giving them an opportunities to get knowledge and them an opportunities to get knowledge and varies skills through summer camps. varies skills through summer camps.

• Project strategiesProject strategies : :• To achive this vesion we will work throug 3 To achive this vesion we will work throug 3

steps :steps :• 1- set infrastctuer ,IT infrastctuer, shoosing 1- set infrastctuer ,IT infrastctuer, shoosing

leaders , set camps strategies and set new leaders , set camps strategies and set new concept ( use camp as amethod of concept ( use camp as amethod of education“upbrining „ ) education“upbrining „ )

• 2- provide services in markets and measure 2- provide services in markets and measure camps performance camps performance

• 3- be market leadership 3- be market leadership

The structureThe structure

camps general administrationcamps general administration

Programs DEPMarketing

DepInvestment

DepKnowledge center

Measurement DEP

Adapt

Market study Unite

Advertisement campaign Marketing

Unite Execute

Website

Database

LAN

Ad hoc Committee

Collaborative Process 2.33 9.22

Performance Measures 1.4 9.5

Education / Development 2.7 8.4

Learning Network 2.7 8.7

Market Positioning 1.5 7.35

Products / Services 1.7 8.7

Market Penetration 2.4 8.3

Market Image 2.3 9.2

Leadership / Leverage 2.5 8.6

Technology / Internet 3.6 8.4

The Assessment ResultsThe Assessment Results

Priority Group 1 Priority Group 1 DimensionsDimensions

• Collaborative Collaborative ProcessProcess

• Leadership / Leadership / LeverageLeverage

• Education / Education / DevelopmentDevelopment

• Technology / Technology / InternetInternet

Improvement Goal Improvement Goal Priority Group 1Priority Group 1

• This will prove theThis will prove the first first stepstep of ourof our vision of my projectvision of my project

set infrastctuer ,IT infrastctuer, set infrastctuer ,IT infrastctuer, shoosing leaders , set camps shoosing leaders , set camps strategies and using camp as strategies and using camp as method of educationmethod of education

Project Suggestion Priority Project Suggestion Priority Group 1Group 1• leaders licenseleaders license : :

- choose leaders and Provide programme - choose leaders and Provide programme training to improve there abilities .. training to improve there abilities ..

- Evaluate leaders performance .- Evaluate leaders performance . • ad hoc committee:ad hoc committee:-- responsibleresponsible for provide for provide Educational programs Educational programs

to help customer , stakeholders and employee to help customer , stakeholders and employee to get the new conceptto get the new concept

• IT unitIT unit

- will be responsible for:- will be responsible for:connect all the connect all the stakeholders and the local camps and the stakeholders and the local camps and the international ones together .international ones together .

- update the website.- update the website.- learn the employees how to use the network- learn the employees how to use the network . .

Priority Group 2 Priority Group 2 DimensionsDimensions

• Learning NetworkLearning Network• Products / ServicesProducts / Services• Performance Performance

MeasuresMeasures

Improvement Goal Improvement Goal Priority Group 2Priority Group 2

• This will prove theThis will prove the second second stepstep of of ourour strategy of our project:strategy of our project:

(( provide services in markets and provide services in markets and measure camps performancemeasure camps performance ) )

..

Project Suggestion Project Suggestion Priority Group 2Priority Group 2• Knowledge centreKnowledge centre : :

- - Providing information though database.Providing information though database.- - providing opportunities for discuss (though : workshops – providing opportunities for discuss (though : workshops –

meeting – conference …)meeting – conference …)- Establishing a website - Establishing a website - Establishing LAN- Establishing LAN..

• Programmes department :Programmes department :• adapt and execute varies programmes to cover all level of adapt and execute varies programmes to cover all level of

customers customers • create new activities to meet the unarticulated needs of the create new activities to meet the unarticulated needs of the

marketplace.marketplace.

• measurement departmentmeasurement department::• measure the tangible and intangible goals.measure the tangible and intangible goals.• Create and apply new ways to measure the intangible goalsCreate and apply new ways to measure the intangible goals• AnalAnalyyze the financial and non-financial value to know the ze the financial and non-financial value to know the

organization value in the eyes of customers and organization value in the eyes of customers and stakeholdersstakeholders

Priority Group 3 Priority Group 3 DimensionsDimensions

• Market Market PenetrationPenetration

• Market ImageMarket Image• Market PositioningMarket Positioning

Improvement Goal Priority Improvement Goal Priority Group 3Group 3

• This will prove theThis will prove the third third stepstep of ourof our strategy of our project:strategy of our project:

( ( be market leadership)be market leadership)

Project Suggestion Priority Project Suggestion Priority Group 3Group 3

• market study unit:market study unit: study and monitor national and study and monitor national and

international market and defined international market and defined customers need to customers need to achieve customers achieve customers success not only satisfaction .success not only satisfaction .

• advertisement campaignadvertisement campaign : :camps goals and philosophy , camps goals and philosophy ,

scheduleschedule ,costs, staff and ,costs, staff and experienceexperience

• Share expertise :Share expertise :(mechanism ) Organize (mechanism ) Organize patrol patrol

workshops and annual conferenceworkshops and annual conference . .

Key Proposed Key Proposed ActivitiesActivities• identification ofidentification of : :

• purpose of the organization purpose of the organization • stakeholders involved and the stakeholders involved and the

relationshiprelationship• the responsibly of department and the responsibly of department and

other parties relevant other parties relevant • staff qualification staff qualification • align business strategy align business strategy • build the network build the network

Time RequiredTime Required4242 months months Phases within the toal time:Phases within the toal time: Ferst month 36Ferst month 36thth months: months: - Camps infrastctuer ,IT infrastctuer.Camps infrastctuer ,IT infrastctuer. 2424thth 36 36thth months months ((parallelparallel ) )• Maket studies Maket studies • website,database and prepare for website,database and prepare for

commercials compagnies.commercials compagnies.• Choose and training staff Choose and training staff 3636thth 42 42thth months: months:

Organizational ReadinessOrganizational Readiness

• we need aroud 36 we need aroud 36 months to make months to make some preparation.some preparation.

Success CriteriaSuccess Criteria

• governemental support.governemental support.• Increasing the dealing between Increasing the dealing between

governmental sector and private sector.governmental sector and private sector.• Maximise revenues.Maximise revenues.• Attraction new customer, sponsor and Attraction new customer, sponsor and

stakeholders .stakeholders .

Projected Start Projected Start DateDate

WITHIN 36 MONTHSWITHIN 36 MONTHS

Decision requestedDecision requested• we need support from ministres of we need support from ministres of

youth and Administrative Development .youth and Administrative Development .