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Uncertain times require innovate solutions. How are NGO such as Dianova Portugal incorporating Sustainable Development, Social Entrepreneurship, Change Management, Social Media, Communication, Leadership and Innovation issues-methodologies-tools in their strategies? What are the impacts of those in the organisational development and it's impact on society? How to create social value through Leadership and Innovation?! Know how Dianova Portugal is doing it...
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EW
MD
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ug
al
Con
fere
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Lead
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e
EW
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Port
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Con
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Lead
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21st
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tury
” 6 N
ove
mb
er
2009,
Au
dit
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21st
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” 6 N
ove
mb
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2009,
Au
dit
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““Creating social Creating social value through value through
Change Change Management Management
and Leadership”and Leadership”
14h
30 –
Socia
l E
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ip:
How
to c
reat
14h
30 –
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ip:
How
to c
reat
socia
l va
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socia
l va
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GGOOAALL
Create a trustworthy corporate brand through the creation of an inspiring
non-profit organisation...
... that offers a Value Value proposition for Clients, proposition for Clients, Team management & Team management &
Staff and SocietyStaff and Society...
... that offers a Value Value proposition for Clients, proposition for Clients, Team management & Team management &
Staff and SocietyStaff and Society...
... guaranteeing the the the organisations’ organisations’ Sustainability!Sustainability!
... guaranteeing the the the organisations’ organisations’ Sustainability!Sustainability!
Social Social Entrepreneurship
EntrepreneurshipChange
Change
Management
Management
Corporate
Corporate Governance
GovernanceQuality
Quality
Management
Management
Systems
Systems Reputation
Reputation Management and
Management and
Communication
Communication
Social Media
Social Media
New management paradigms applied on NGO
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“Invention and entrepreneurship are in the centre of national [competitive] advantage”M. E. Porter in The competitive advantage of nations, 1990
“EntrepreneurshipEntrepreneurship is the ability of individuals and organisations to perceive and create new perceive and create new economic opportunitieseconomic opportunities (new products, new processes of production, new organisational schemes and new product-market combinations) and to introduce introduce their ideas in the markettheir ideas in the market, taking into consideration the uncertainty and other barriers, making decisions and using available resources and institutions”.
Wennekers e Thurik (1999)
“EntrepreneurshipEntrepreneurship is the ability of individuals and organisations to perceive and create new perceive and create new economic opportunitieseconomic opportunities (new products, new processes of production, new organisational schemes and new product-market combinations) and to introduce introduce their ideas in the markettheir ideas in the market, taking into consideration the uncertainty and other barriers, making decisions and using available resources and institutions”.
Wennekers e Thurik (1999)
Promote a favourable economic and commercial framework
Promote a favourable economic and commercial framework
Reduce difficulties on financing access
Reduce difficulties on financing access
Leverage development of capabilities and knowledge
Leverage development of capabilities and knowledge
Increase qualifications
Increase qualifications
Use technological, organisational and management innovations
Use technological, organisational and management innovations
GGOOVVEERRNNMMEENNTT
PPRRIIVVAATTEE
Entrepreneurs with social conscience use their economic power (profitability) to create a more equal and juts world (by doing good)
Entrepreneurs with social conscience use their economic power (profitability) to create a more equal and juts world (by doing good)
Socially responsible organisations operate as profitable organisations, good places to work and contributing to their communities sustainability and the world
Socially responsible organisations operate as profitable organisations, good places to work and contributing to their communities sustainability and the world
Entrepreneurship and Leadership
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PROCESS
People – Leadership – Organisational Culture
People – Leadership – Organisational Culture
Offline and Online toolsOffline and Online tools
Management Techniques of change processes
Management Techniques of change processes
Positive change vs Sustainability and
Organizational development
• What procedures and capabilities do we require?• What do we have to change?• How to manage change in harmony with our core values?
• What procedures and capabilities do we require?• What do we have to change?• How to manage change in harmony with our core values?
StrategyChange Communications
Proactive flow
Awareness Ι Understanding | Commitment | Change
Information Ι Dialogue | Involvement | Recognition
++
++
Change Management
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Innovation in the Third Sector
INNOVATION INNOVATION MANAGEMENTMANAGEMENT
INNOVATION ON WORK INNOVATION ON WORK PRACTICESPRACTICES
SOURCE OF COMPETITIVE SOURCE OF COMPETITIVE ADVANTAGEADVANTAGE
SourceSource Julian Birkinshaw, co-founder InnovationLab, London Business School
What differentiates a specially effective non-profit organisation?
Aligning Stakeholders’ Perceptions with Organisation Goals
(Multiple Constituencies ModelMultiple Constituencies Model)
What differentiates a specially effective non-profit organisation?
Aligning Stakeholders’ Perceptions with Organisation Goals
(Multiple Constituencies ModelMultiple Constituencies Model)
• More effective top management, More effective top management, making the right decisions and doing making the right decisions and doing things rightthings right
• More use of correct management More use of correct management proceduresprocedures (need assessment, strategic (need assessment, strategic planning, satisfaction evaluation)planning, satisfaction evaluation)
• More use of change management More use of change management strategiesstrategies(search for new revenue sources, increase of (search for new revenue sources, increase of legitimacy, cost control)legitimacy, cost control)
• Having a prestigious Top Management Having a prestigious Top Management only moderately relatedonly moderately related
• More effective top management, More effective top management, making the right decisions and doing making the right decisions and doing things rightthings right
• More use of correct management More use of correct management proceduresprocedures (need assessment, strategic (need assessment, strategic planning, satisfaction evaluation)planning, satisfaction evaluation)
• More use of change management More use of change management strategiesstrategies(search for new revenue sources, increase of (search for new revenue sources, increase of legitimacy, cost control)legitimacy, cost control)
• Having a prestigious Top Management Having a prestigious Top Management only moderately relatedonly moderately related
SourceSource “Nonprofit Organizational Effectiveness: contrasts between especially effective and less effective organizations”, Herman & Renz, 1998, Nonprofit Management and Leadership
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Non-profit Social Solidarity AssociationNon-profit Social Solidarity Associationand Public Merit AssociationPublic Merit Association focused on:
CO
NV
EN
TIO
NS
Who is Dianova
Risk behaviour prevention & Risk behaviour prevention & Health EducationHealth Education
Drug Addictions Drug Addictions Treatment & InclusionTreatment & Inclusion
Community DevelopmentCommunity Development (Project SOLIS)(Project SOLIS)
Agent of Corporate SocialAgent of Corporate SocialResponsibilityResponsibility
Player of Social and Player of Social and Health NetworksHealth Networks
Agent of SocialAgent of SocialEconomyEconomy
Member of DianovaMember of DianovaNetworkNetwork
ME
MB
ER
SH
IPS
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Our Team
Total StaffTotal Staff 5252
Therapeutic 87%Therapeutic 87%Administration 13%Administration 13%
SexSexMale 45%Male 45%
Female 55%Female 55%
Age (mean)Age (mean)41 y.o.41 y.o.
Ratio RotationRatio Rotation6.25%6.25%
Talent retentionTalent retention93,75%93,75%
9 new employee
s 2009
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Our Organizational Architecture
MISSIONMISSIONHow are We? What do we do?How are We? What do we do?
VALUESVALUESWhat defines us? How do we do it?What defines us? How do we do it?
VISIONVISIONWhere are we going?
What do we want to be?
STRATEGYSTRATEGYThe Plan to get it!The Plan to get it!
PEOPLEPEOPLEMANAGEMENTMANAGEMENT
Inte
rnal
Com
mu
nic
ati
on
Exte
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Com
mu
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ati
on
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Government•Legislators•Regulators•Politicians•Local and Central
administration•Project analysts•International bodies
Organisation•Top
Management•Staff•Volunteers•Associates•Suppliers•Partners•Clients•“Shareholders
”
Commuity•Leaders•Analysts•Investors and
Sponsors•Public in general•Academia
Market• Prescribers• Health, Education and Social Professionals• Potential clients• Families• Opinion makers• Competition
Cooperation and Cooptition CultureCooperation and Cooptition Culture on solving problemsin a educative and inclusive perspective
• Good corporate citizen?• Social development?
• Good corporate citizen?• Social development?
• Good place to work?• Strong team?
• Good place to work?• Strong team?
• Innovative?• Good governance?• Social Impact?
• Innovative?• Good governance?• Social Impact?
• Quality?• Effective?• Partnerships?
• Quality?• Effective?• Partnerships?
Trustworthy? Commitment?
Multi-Stakeholders Approach
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Why are we here? Analysing current issues
What do we want to achieve?
Define alternativesDefine goals, pipeline, indicators and initiatives
How to align? Corporate plan with Centres’ plans
Why are we here? Analysing current issues
What do we want to achieve?
Define alternativesDefine goals, pipeline, indicators and initiatives
How to align? Corporate plan with Centres’ plans
CURRENT SITUATIONCURRENT SITUATION
Action Initiatives and projects that consolidate reputation
Achievements? Results and Positive Social Impact
Next steps... Re-investment in new opportunities ... and continuous improvement!...
Action Initiatives and projects that consolidate reputation
Achievements? Results and Positive Social Impact
Next steps... Re-investment in new opportunities ... and continuous improvement!...
DESIRED SITUATIONDESIRED SITUATIONSTRATEGYSTRATEGY
Make the organisation sustainable
Increase social impact
Make the organisation sustainable
Increase social impact
Strategic Planning
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Board of AdministrationBoard of Administration(Supervision and Responsibility(Supervision and Responsibility
of Executive Management)of Executive Management)
Executive ManagementExecutive Management(Direction and Execution of Strategy under(Direction and Execution of Strategy under
Ethical Code of Conduct)Ethical Code of Conduct)
Annual planningAnnual planningAnnual planningAnnual planning EvaluationEvaluationEvaluationEvaluation AccountabilityAccountability• General General AssemblyAssembly
• Annual ReportAnnual Report
AccountabilityAccountability• General General AssemblyAssembly
• Annual ReportAnnual Report
Best Practice Corporate GovernanceTRUST DEPOSITTRUST DEPOSIT
BANKBANK
TRUST DEPOSITTRUST DEPOSITBANKBANK
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Values managements aligning in a common language People
& Leadership
Values managements aligning in a common language People
& Leadership
Implementing Best practice of Innovation and Sustainability:
Balanced Scorecard
Implementing Best practice of Innovation and Sustainability:
Balanced Scorecard
Balanced Scorecard 2008-12Balanced Scorecard 2008-12 Strategic Tool of Strategic Tool of
Change ManagementChange Management
Defining Goals, Initiatives, Responsibilities, Indicators
• eg new services• eg new revenue strategies• eg attraction of high value clients
Strategic plan, Monitoring and Evaluation
Defining Goals, Initiatives, Responsibilities, Indicators
• eg new services• eg new revenue strategies• eg attraction of high value clients
Strategic plan, Monitoring and Evaluation
Best Practice Change ManagementTRUST DEPOSITTRUST DEPOSIT
BANKBANK
TRUST DEPOSITTRUST DEPOSITBANKBANK
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Best Practice Change Management
““Education is the best Prevention”Education is the best Prevention”a campus for personal development and a campus for personal development and
inter-generation educationinter-generation education
A socially responsible A socially responsible investment orientedinvestment oriented
to generate a to generate a new kind of profit: new kind of profit:
Social profit!Social profit!
• Offer families a place for training and Offer families a place for training and education in a funny and emotional wayeducation in a funny and emotional way• Offer a place for investigation on youth Offer a place for investigation on youth training from educational, leisure and sports training from educational, leisure and sports activitiesactivities• Increase awareness regarding environment Increase awareness regarding environment protectionprotection• Increase citizenship values and reflexion Increase citizenship values and reflexion place in the fields of: place in the fields of:
• Social corporate responsibility and citizenship Social corporate responsibility and citizenship • Sustainability and ecology • Health • Sustainability and ecology • Health promotion of life style • Social habilities promotion of life style • Social habilities developmentdevelopment
• Offer families a place for training and Offer families a place for training and education in a funny and emotional wayeducation in a funny and emotional way• Offer a place for investigation on youth Offer a place for investigation on youth training from educational, leisure and sports training from educational, leisure and sports activitiesactivities• Increase awareness regarding environment Increase awareness regarding environment protectionprotection• Increase citizenship values and reflexion Increase citizenship values and reflexion place in the fields of: place in the fields of:
• Social corporate responsibility and citizenship Social corporate responsibility and citizenship • Sustainability and ecology • Health • Sustainability and ecology • Health promotion of life style • Social habilities promotion of life style • Social habilities developmentdevelopment
A match place –A match place –trustworthy, reliable,trustworthy, reliable,
effective, sustainability – effective, sustainability – for NGO and for NGO and
Social investorsSocial investors
Become a new Dianova “Shareholder” Become a new Dianova “Shareholder” and make your first investment and make your first investment
200.000 good shares that will never 200.000 good shares that will never loose value www.bvs.org.ptloose value www.bvs.org.pt
Become a new Dianova “Shareholder” Become a new Dianova “Shareholder” and make your first investment and make your first investment
200.000 good shares that will never 200.000 good shares that will never loose value www.bvs.org.ptloose value www.bvs.org.pt
TRUST DEPOSITTRUST DEPOSITBANKBANK
TRUST DEPOSITTRUST DEPOSITBANKBANK
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First Therapeutic Communitywith Quality Management System ISO 9001:2000 in
Portugal (2005)
First Therapeutic Communitywith Quality Management System ISO 9001:2000 in
Portugal (2005)
Award “Hospital do Futuro 2005/06” – Category Private Sector: Pioneer and Innovation
Award “Hospital do Futuro 2005/06” – Category Private Sector: Pioneer and Innovation
ORGANISATIONSTAFF
BENEFICIARIES COMMUNITYSOCIETY
Renewal of QMCS 2008-2011 → Dynamic methodology
Renewal of QMCS 2008-2011 → Dynamic methodology
Increase of Admission Requests 30,2%
Increase of Admission Requests 30,2%
Increase of social positioning
Increase of social positioning
Know-how transfer increase
Know-how transfer increase
Increase of Motivation → efficiency and effectiveness
Increase of Motivation → efficiency and effectiveness
Reinforced integration within networks (CRI, CLAS)
Reinforced integration within networks (CRI, CLAS)
• Public acknowledgment of innovation and insight (Hospital do Futuro’05/06 Award)•Invitation for national and international conference as Sepakers
• Public acknowledgment of innovation and insight (Hospital do Futuro’05/06 Award)•Invitation for national and international conference as Sepakers
Increase of Satisfaction 12,3%
Increase of Satisfaction 12,3%
Best Practice Quality Management
SystemTRUST DEPOSITTRUST DEPOSIT
BANKBANK
TRUST DEPOSITTRUST DEPOSITBANKBANK
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Best Practice Training Certification
CERTIFICATION AS CERTIFICATION AS TRAINING ORGANISATIONTRAINING ORGANISATION
Organization and Organization and promotion of promotion of interventions or interventions or training activitiestraining activities
Organization and Organization and promotion of promotion of interventions or interventions or training activitiestraining activities
Development / Development / implementation of implementation of interventions or interventions or training activitiestraining activities
Development / Development / implementation of implementation of interventions or interventions or training activitiestraining activities
Areas of experience on Areas of experience on training and education at training and education at
DianovaDianova
Areas of experience on Areas of experience on training and education at training and education at
DianovaDianova
Personal developmentPersonal developmentPersonal developmentPersonal development
Teachers training / Teachers training / Education sciencesEducation sciences
Teachers training / Teachers training / Education sciencesEducation sciences
Social and behaviour Social and behaviour sciencessciences
Social and behaviour Social and behaviour sciencessciences
Organisation frameworkOrganisation frameworkOrganisation frameworkOrganisation framework
Youth supportYouth supportYouth supportYouth support
Social work and Social work and orientationorientation
Social work and Social work and orientationorientation
and other relevant and other relevant opportunitiesopportunities
and other relevant and other relevant opportunitiesopportunities
TRUST DEPOSITTRUST DEPOSITBANKBANK
TRUST DEPOSITTRUST DEPOSITBANKBANK
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VolunteeringVolunteering Movement Generation G(enerosity)™Movement Generation G(enerosity)™
Social Entrepreneurs’ ClubSocial Entrepreneurs’ Club
Dianova at Rede KazooDianova at Rede Kazoo
New Tools for sponsoring andNew Tools for sponsoring andProject managementProject management
Best Practice Volunteering and
FundraisingTRUST DEPOSITTRUST DEPOSIT
BANKBANK
TRUST DEPOSITTRUST DEPOSITBANKBANK
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Socially responsible businesses have a long term relationship with community – sustainability – that go beyond a mere commercial transaction
Socially responsible businesses have a long term relationship with community – sustainability – that go beyond a mere commercial transaction
Professional Integration Professional Integration Nursery PlantNursery Plant
Operating since 2000 + 50 beneficiaries since beginning 13 Staff
8 employees 5 on social contract
Revenue = €300.000
Operating since 2000 + 50 beneficiaries since beginning 13 Staff
8 employees 5 on social contract
Revenue = €300.000
Best PracticeSustainable Social
IntegrationTRUST DEPOSITTRUST DEPOSIT
BANKBANK
TRUST DEPOSITTRUST DEPOSITBANKBANK
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© Rui Martins Ι Dianova
Quarterly, 3.300 Free
PDF version on www.dianova.pt
Customized publications =
Stakeholders loyalty tools
• Create emotional Create emotional relation with client / relation with client / potential clientpotential client
• Increase Increase engagement with engagement with brandbrand
• Offer information Offer information and increase level of and increase level of knowledgeknowledge
• Engage in a Engage in a personalized waypersonalized way
• Increase reputationIncrease reputation
Customized publications =
Stakeholders loyalty tools
• Create emotional Create emotional relation with client / relation with client / potential clientpotential client
• Increase Increase engagement with engagement with brandbrand
• Offer information Offer information and increase level of and increase level of knowledgeknowledge
• Engage in a Engage in a personalized waypersonalized way
• Increase reputationIncrease reputation
Monthly eNews
www.dianova.pt
Annual,
under request
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Best Practice Transparency & Accountability
1919
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Integrating traditional Communication Integrating traditional Communication tools/techniques OFFLINE with New Media and Social tools/techniques OFFLINE with New Media and Social
Networks ONLINENetworks ONLINE
DIANOVADIANOVA
““Inspiring the Change”Inspiring the Change”Creative conceptCreative concept
Brand Brand ManagementManagement
Corporate Corporate CommunicationCommunication
PublicPublicAffairsAffairs
MediaMediaRelationsRelations
Health Health CommunicationCommunication
Social and HealthSocial and HealthMarketingMarketing
Online CommunicationOnline Communicationand Social Mediaand Social Media
Best Practice Integrated Communication
TRUST DEPOSITTRUST DEPOSITBANKBANK
TRUST DEPOSITTRUST DEPOSITBANKBANK
2020
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Best Practice Integrated Communication
SOCIAL MEDIASOCIAL MEDIAMarkets are Markets are nothing more nothing more than... than... CONVERSATIONCONVERSATIONS!S!
DIALOGUE:DIALOGUE:• InteractionInteraction• PeoplePeople• InformationInformation• ParticipationParticipation
SOCIAL MEDIASOCIAL MEDIAMarkets are Markets are nothing more nothing more than... than... CONVERSATIONCONVERSATIONS!S!
DIALOGUE:DIALOGUE:• InteractionInteraction• PeoplePeople• InformationInformation• ParticipationParticipation
http://http://www.www.dianova.pt www.www.dianova.pt
http://http://www.www.dianova.pt www.www.dianova.pt
http://www.youtube.com/user/http://www.youtube.com/user/dianovaportugal dianovaportugal
http://www.youtube.com/user/http://www.youtube.com/user/dianovaportugal dianovaportugal
http://www.flickr.com/photos/http://www.flickr.com/photos/dianovaportugal dianovaportugal
http://www.flickr.com/photos/http://www.flickr.com/photos/dianovaportugal dianovaportugal
http://twitter.com/http://twitter.com/dianovapt dianovapt
http://twitter.com/http://twitter.com/dianovapt dianovapt
http://www.slideshare.com/http://www.slideshare.com/Dianova Dianova
http://www.slideshare.com/http://www.slideshare.com/Dianova Dianova
http://www.linkedin.com/in/http://www.linkedin.com/in/ruipmartins ruipmartins
http://www.linkedin.com/in/http://www.linkedin.com/in/ruipmartins ruipmartins
http://www.facebook.com/http://www.facebook.com/ruipaulomartins ruipaulomartins
http://www.facebook.com/http://www.facebook.com/ruipaulomartins ruipaulomartins
http://http://www.thestartracker.com www.thestartracker.com
http://http://www.thestartracker.com www.thestartracker.com
http://http://ruimartins.myplaxo.com ruimartins.myplaxo.com
http://http://ruimartins.myplaxo.com ruimartins.myplaxo.com
http://rs100fronteiras.ning.com/profile/http://rs100fronteiras.ning.com/profile/RuiMartinsRuiMartins
http://rs100fronteiras.ning.com/profile/http://rs100fronteiras.ning.com/profile/RuiMartinsRuiMartins
http://pt.wikipedia.org/wiki/http://pt.wikipedia.org/wiki/Dianova_Portugal Dianova_Portugal
http://pt.wikipedia.org/wiki/http://pt.wikipedia.org/wiki/Dianova_Portugal Dianova_Portugal
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Delivering the promise: Social ImPACT 2008
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Social Inclusion98
Prevention & Education412
Community Development1.133
Treatment Program85
Training & Family Programs313
2.0412.041PeoplePeople
2.0412.041PeoplePeople
83,7%83,7%IncreaseIncrease
83,7%83,7%IncreaseIncrease
2222
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ImPACT Communication ImPACT Communication 20082008
OUTPUTOUTPUT IMPACTIMPACT OUTCOMESOUTCOMES
How effectively we disseminate our message
How effectively we disseminate our message
• Positive media messages• Local, regional and national coverage: • 48 news • 1,2 million readers• € 75.607 ROI• 6.600 media average website visits
• Positive media messages• Local, regional and national coverage: • 48 news • 1,2 million readers• € 75.607 ROI• 6.600 media average website visits
Which effect has our communication on stakeholders
Which effect has our communication on stakeholders
• Positive recognition of capability to change, innovation and professionalism • Increase of 19,2% online requests
• Positive recognition of capability to change, innovation and professionalism • Increase of 19,2% online requests
• Demand treatment inflexion: increase of 30,2% on new clients
• Demand treatment inflexion: increase of 30,2% on new clients
What changed through evaluation
What changed through evaluation
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TRUST DEPOSITTRUST DEPOSITBANKBANK
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© Rui Martins Ι Dianova
In conclusionFind simplicity in Find simplicity in
the complexitythe complexityFind simplicity in Find simplicity in
the complexitythe complexity
Stay learningStay learningorientedoriented
Stay learningStay learningorientedoriented Take risks. Take risks.
EncourageEncourageInnovationInnovation
Take risks. Take risks. EncourageEncourageInnovationInnovation
EmbraceEmbraceChangeChange
EmbraceEmbraceChangeChange
AcceptAcceptmistakesmistakesAcceptAccept
mistakesmistakes
EnjoyEnjoyEnjoyEnjoySource of inspirationSource of inspiration David Willows, Education WGC EACD