GLOBAL DIGITAL TEXTILE PRINTING MARKET OUTLOOKMarket Size by Application and Region Trends and Forecast Till 2020
3.1 Global DTP Industry OutlookDigital Textiles Printing (DTP) currently accounts for less than 2.0% of the overall textiles printing industry, which was around 27,500.0 mm2 in 2013. Market share of DTP is expected to occupy more than 5.0% by 2020 growing at a significant rate of XX% in terms of value between 2015 and 2020, as compared to 2.5% of the overall textiles printing industry during the same period. Increasing penetration of the DTP technology in the textiles printing industry is primarily driven by several advantages such as short printing cycles, low energy consumption, reduced chemical waste, printing flexibility and availability of variety of creative design options as compared to traditional analog printing technology.FIGURE 6: Global DTP Market OverviewSource: Fibre2Fashion Analysis*Inner circle in doughnut diagram represents market share by value
DTP has witnessed significant growth in the past 10 years. Market share of DTP in the textiles industry grew from virtually 0.0% in 2000 to more than 1.5%, by 2013 and is expected to reach more than 5.0% by 2020. Italy is the largest market DTP, accounting for nearly 26.0% of the overall DTP market in terms of volume, DTP in the Italy is primarily done in the Como district of Northern Italy also known as Como Silk district, where currently 60.0% textiles printing units are using DTP technology, this ratio is expected to reach to more than 85.0% by 2020. However Increasing textiles production and printing in Turkey, China, India and Brazil makes them fastest growing markets for DTP, offering huge investment potential for the DTP systems and Ink manufacturers across the world. These together account for XX% of the DTP output which is expected to reach up to XX% by 2020.FIGURE 7: Global DTP market, Geographical Revenue PocketsSource: Fibre2Fashion Analysis*Ranking as per DTP output in 2014
4Market overview chapter discusses in detail comparison of digital textiles printing with traditional printing, advantages of DTP over Traditional printing, major drivers, restraints, opportunities and challenges and prevailing competition of a market place. All these factors and their subsequent impacts on the DTP market are discussed in this chapter.MARKET OVERVIEWFIGURE 12: DTP: Drivers, Restraints, Opportunities, & ChallengesSource: Fibre2Fashion Analysis
4.2 Market Dynamics
5INDUSTRY TRENDS5.3 Porters Five Force Analysis
FIGURE 19: Analog Vs. Digital Textiles Printing ProcessSource: Fibre2Fashion Analysis
6INDUSTRY TRENDS5.4 Industry Trends
FIGURE 20: DTP Systems Installation, By Region, 2014Source: Fibre2Fashion Analysis, Secondary Research, Primary InterviewsEurope, Middle East and Africa leads the global installed base of the DTP systems followed by Asia-Pacific and South & Latin America. However as compared to installed capacity market share of XX%, EMEA accounts for roughly XX% of the DTP output in 2014, followed by Asia-Pacific and North America with market shares of XX% and XX% respectively. Major factors responsible for higher output in EMEA and North America as against installed capacity is supposed to be higher penetration of DTP amongst textiles printers due to shorter run length and faster fashion cycle as against in Asia-Pacific where average run length is still higher and using traditional printing process is assumed to be more cost effective. Another major factor responsible for higher penetration of DTP in the developed markets is the stringent regulations in these markets for environment pollution.5.4.1 Digital Textiles Printing Machines, Regional Market Share
7DIGITAL TEXTILES PRINTING, BY INK TYPEPrinting inks are an important and integral part of the textiles printing process as quality of the prints largely depends on the compatibility of the fabric materials and inks. Digital textiles printing process uses different types inks for printing various fabrics, selection of ink depends on the machine and fabric properties. In this report global DTP market is segmented into four major ink types as follows:Acid InkDisperse & Sublimation InkPigment InkReactive Ink6.1 IntroductionFIGURE 21: Global DTP Market, By Type of Ink, 2014 Vs. 2020 ($ Million)Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
8DIGITAL TEXTILES PRINTING, BY INK TYPEAcid inks in the digital textiles printing process are primarily used for printing on the substrate materials of Silk, Wool, and Nylons using piezo-electric print heads and thermal printers.
Acid inks offers excellent end-use properties over a very wide range of color, color saturation and color fixation for applications on various textiles products such as active wear, swimwear, intimate apparel, flags, banners and accessories including ties and scarves.
Acid Ink segment represented XX% and XX% of the overall DTP market in the year 2014, this ink segment is expected to post a CAGR of XX% and XX%, in terms of volume and value, during the forecast period of study to reach XX mm2 and $XX million respectively by 2020.6.1.1 Acid Ink
Source: Primary Interviews, Secondary Research, Fibre2Fashion AnalysisFIGURE 24: Acid Ink, By Application, 2014 (MM2 )FIGURE 25: Acid Ink, By Application, 2014 ($ Million )
9DIGITAL TEXTILES PRINTING, BY INK TYPETABLE 3: Acid Ink, By Application, 2013-2020 (MM2)Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
TABLE 4: Acid Ink, By Application, 2013-2020 ($ Million)Application2013201420152020CAGR % (2015-20) Textiles & ClothingXXXXXXXXXX Home TextilesXXXXXXXXXX Soft SignageXXXXXXXXXX OthersXXXXXXXXXX TotalXXXXXXXXXX
Application2013201420152020CAGR % (2015-20) Textiles & ClothingXXXXXXXXXX Home TextilesXXXXXXXXXX Soft SignageXXXXXXXXXX OthersXXXXXXXXXX TotalXXXXXXXXXX
10DIGITAL TEXTILES PRINTING, BY APPLICATIONDigital textiles printing technology when introduced was primarily used for the soft signage and sampling applications, however now a days applications of DTP has split across the soft signage, home furnishings and textiles & clothing and several other applications. Usage of DTP is growing in applications such as textiles & clothing mainly due to advantages such as low printing cost for short run cycles, reduced lead time, reduced wastage, better design flexibility, low power consumption, less environmental impact and several other advantages related to this technology.In this report global DTP market is segmented into four major applications as follows:Textiles & clothingHome textilesSoft SignageOthers7.1 IntroductionFIGURE 32: Global DTP Market, By Application, 2014 Vs. 2020 ($ Million)Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
11TABLE 11: Global DTP Market, Application, 2013-2020 (MM2)Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
Region2013201420152020CAGR % (2015-20) Textiles & ClothingXXXXXXXXXX Home TextilesXXXXXXXXXX Soft SignageXXXXXXXXXX OthersXXXXXXXXXX TotalXXXXXXXXXX
TABLE 12: Global DTP Market, By Application, 2013-2020 ($ Million)Region2013201420152020CAGR % (2015-20) Textiles & ClothingXXXXXXXXXX Home TextilesXXXXXXXXXX Soft SignageXXXXXXXXXX OthersXXXXXXXXXX TotalXXXXXXXXXX
DIGITAL TEXTILES PRINTING, BY APPLICATION
12Textiles & clothing printing has became an important application of the DTP technology in the recent time. Increasing penetration of the technology and growing popularity amongst textiles & clothing printers offers a huge growth opportunity for the technology, which is currently into the nascent stage in the industry.
Textiles & clothing segment accounted for XX% and XX% of the DTP market size in terms of volume and value respectively in 2014. DTP output in this segment is expected to reach XX mm2 worth $XX million by growing at a CAGR of XX% and XX% between 2015 and 2020 respectively.
Europe is the largest regional segment representing XX% and XX% in terms of volume and value respectively in 2014, however Asia-Pacific is set to register highest growth during the forecast period of study as a result of more and more textiles & clothing printers adopting this technology
DTP growth in this segment is primarily driven by major factors such as,It significantly reduces time to market in fast changing fashion cyclesCost advantages at short run lengthsReduces risk of inventory obsolescenceBetter flexibility and customizationReduced energy consumption, and many others7.1.1 Textiles & Clothing
Source: Primary Interviews, Secondary Research, Fibre2Fashion AnalysisFIGURE 34: Textiles & Clothing, By Region, 2014 (MM2 )FIGURE 35: Textiles & Clothing, By Region, 2014 ($ Million )DIGITAL TEXTILES PRINTING, BY APPLICATION
13DIGITAL TEXTILES PRINTING, BY REGIONTABLE 15: Textiles & Clothing , By Ink Type, 2013-2020 (MM2)Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
TABLE 16: Textiles & Clothing, By Ink Type, 2013-2020 ($ Million)Application2013201420152020CAGR % (2015-20) Acid InkXXXXXXXXXX Disperse & Sublimation InkXXXXXXXXXX Pigment InkXXXXXXXXXX Reactive InkXXXXXXXXXX TotalXXXXXXXXXX