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INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014 The world’s first cross-disciplinary international conference on Strategic Design in the Enterprise

Designing the New Enterprise - Milan Guenther - INTERSECTION 2014 - Session 01

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In this welcome note to conference delegates and speakers, Milan will introduce the idea of the New Enterprise, and why it designing for this new reality requires us to join our forces across disciplines, professions, approaches and mindsets.

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Page 1: Designing the New Enterprise - Milan Guenther - INTERSECTION 2014 - Session 01

Page 1 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

INTERSECTIONCONFERENCE PARIS, APRIL 16–17, 2014

The world’s first cross-disciplinary international conference on Strategic Design in the Enterprise

Page 2: Designing the New Enterprise - Milan Guenther - INTERSECTION 2014 - Session 01

Page 2 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

Welcome!CécileCeliaCharlotteChrisChris AndreChristopheClaudioClémenceColineCormacCraigDanielDavidDennis

AgnieszkaAlessandroAlexandraAlexandreAlieAnastasiaAnnaAnneAnthonyAurélieBartoszBenjaminBrigitteCatherine

DimitriDionDirkEmmanuelErikEskilFabienneFannyFloraFlorenceFlorianGaétanGayatri Grandin

GuillaumeJasenkoJeanneJohannesJohnKatharinaKlausKunoLoneŁukaszMarcMarionMarziaMathilde

MattieuMaximeMelvinMikaelMikeMikeMilanNicolasNicolePaulPaulinePeterPhilipRasmus

RijkRomainSallyStéphaneSimonSoniaSylvieThomasTimTobiasTomUffeValérieXavier

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Page 3 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

Merci

LE HUB NUMÉRIQUE Accompagnement en conception centrée utilisateur

Sur une proposition de Laptop

05/11/2012  

Page 4: Designing the New Enterprise - Milan Guenther - INTERSECTION 2014 - Session 01

Page 4 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

Internet

#intersection14

Wifi:NUMA Welcome

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AgendaCONFERENCE SPACE, 4th floor

4 Keynotes from different perspectives on Strategic Enterprise Design

Talks and case studies from and about Aéroports de Paris, Attoma, Carphone Warehouse, Dassault Sytèmes, eda.c, Gjensidige Insurance, InProcess Group, Livework, Play Telecom, SAP, United Nations

CREATE SPACE, 6th floor

4 open Master Classes for collaborative work on intersections between#designthinking #systemsthinking #bpm #ixd #lean #bizarch #servicedesign #enterprisedesign (and #ux #ia #custexp #bizdesign...)

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Page 6 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

Designing the New Enterprise

NEW?

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Enterprise Behaviour

# Transactions

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Enterprise AwkwardnessA

wkw

ardn

ess

# Transactions

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Page 9 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

marketdistantmassmobilesiloedgreedyanalyticalcontrolled

customerclosepersonalcontextualholisticsensitiveexperientialnetworked

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Page 10 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

The Challenge

# Transactions

Aw

kwar

dnes

s

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SOCIAL ENTERPRISE

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ENTERPRISEEXPERIENCE

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ENTERPRISEBRANDING

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ENTERPRISEINVESTMENT

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ENTERPRISEDESIGN

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Page 16 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

Partners Competitors

CustomersSales Channels

Other Stakeholders

SuppliersYour Organization

Management

Employees

Investors,Government,Public

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Page 17 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

5

BIG

PIC

TUR

E

identity

actors

business

communication

signs

architecture

touchpoints

people

information

things

experience

services

function

interaction

places

organization

content

structure

operation technology

AN

ATO

MY

FRA

MES

DES

IGN

SPA

CE

REN

DER

ING

01.01 enterprise design framework

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Process

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Page 19 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

Management

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Page 20 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

Models

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Page 21 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

Please join the discussion!

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Page 22 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

Contacteda.c sasc/o Le Laptop6 Rue Arthur Rozier75019 ParisFrance

Your contact: Milan Guenther

T +33 9 7044 7778M +33 6 0179 7000

[email protected]