Modelling an Enterprise Ecosystem for Digital Strategy - Craig Duncan, UNISDR & Milan Guenther, eda.c - INTERSECTION 2014

  • Published on
    27-Jan-2015

  • View
    102

  • Download
    0

Embed Size (px)

DESCRIPTION

UNISDR is the United Nations Office for Disaster Risk Reduction. Being a focal point within the UN system, the its mandate is to coordinate worldwide efforts in disaster preparedness and resilience. In this presentation, Craig (UNISDR) and Milan (eda.c) demonstrate how eda.c helped the agency achieving this mission by formulating a strategic enterprise design challenge, in order to maximise the organizations positive impact on a complex environment of stakeholder activities and concerns. Using high-level design research and enterprise mapping, the design initiative directly informed strategic considerations. The resulting insights, service models and rendering prototypes helped all parties involved to formulate a sound digital strategy, which is currently being implemented across UNISDRs activities, transforming its landscape of digital properties.

Transcript

  • 1. UN Office for Disaster Risk Reduction www.unisdr.org Modelling an Enterprise Ecosystem for Digital Strategy

2. UN Office for Disaster Risk Reduction www.unisdr.org Disaster Risk Reduction Background Story 3. Disaster = bad! Prevention = good 4. 1) Disasters are Visible! Risk is Invisible 5. 2) Intensive vs.! Extensive risk 6. 3) Mortality vs.! Economic loss 7. 4) Direct loss vs.! Indirect loss 8. Mental Models 9. UN Office for Disaster Risk Reduction www.unisdr.org Main recommendation: Add more value through active knowledge brokering Evaluation 10. UN Office for Disaster Risk Reduction www.unisdr.org Literature review and discussion with KM / KB experts Review of KB at the staff retreat Survey - over 800 replies Interviews - 30 staff and 30 external stakeholders Analytics review of site usage Strategy workshop on Enterprise Architecture Initial activities 11. UN Office for Disaster Risk Reduction www.unisdr.org From Library to Participatory Platform From Participation to Open Social From English to Local Languages From Lists to Discoverability From HFA1 to HFA2 Transformations 12. UN Office for Disaster Risk Reduction www.unisdr.org Enterprise Design Our Approach 13. UN Office for Disaster Risk Reduction www.unisdr.org Mapping the ecosystem 14. UN Office for Disaster Risk Reduction www.unisdr.org Custom metamodel 15. UN Office for Disaster Risk Reduction www.unisdr.org Mapping the organisation 16. UN Office for Disaster Risk Reduction www.unisdr.org Self-discovery 17. UN Office for Disaster Risk Reduction www.unisdr.org Service identification 18. UN Office for Disaster Risk Reduction www.unisdr.org Service design 19. UN Office for Disaster Risk Reduction www.unisdr.org Strategic inspiration 20. UN Office for Disaster Risk Reduction www.unisdr.org Co-Design 21. UN Office for Disaster Risk Reduction www.unisdr.org BRAND ARCHITECTURE A VISUAL IDENTITY FOR DRR SHARED ACROSS ALL BRANDS Brand Architecture 22. UN Office for Disaster Risk Reduction www.unisdr.org PLATFORM INTEGRATION A GLOBAL FRAME ACROSS ALL WEB PROPERTIES Platform integration 23. UN Office for Disaster Risk Reduction www.unisdr.org Interaction (Top) Task / Activity Touchpoint StoryContext Experience Role/Actor: Job/business/task role Service Design& Definition Enablement Service Definition Lead Persona: NameSocial Capabilities InfoFunction Investment: XXXX Estimated Benefits: XXXXXXX Information Capability Social Capability Functional Capability Annotation Who Annotation What Annotation How Annotation Activities, Benefits Annotation Context, Where/How Annotation Motivation, What/Why Pain point (As-Is) Key Capability Capability Opportunity (To-Be) Capability Gap (As-Is) Service Gap (As-Is) Delight (To-Be) Service Opportunity (To-Be) Service Blueprint AS-IS / TO-BE 24. UN Office for Disaster Risk Reduction www.unisdr.org 01 Orientation Story Story 01.01 The new focal point at the mission in Geneva is asked to represent his country at the WCDRR Prepcom and needs to quickly understand basics of DRR. He doesnt know anything about DRR and feels embarrassed because he may not look knowledgeable. Getting a quick overview would be great. Story 01.02 UNDP ecosystems specialist has been charged to run a project on ecosystems and DRR but has no clue about DRR and needs to understand the intersection of the domains quickly. Touchpoints: Country, theme, hazard pages Service: Quick facts, Ask an Expert, Top Picks 25. UN Office for Disaster Risk Reduction www.unisdr.org 01 Orientation To-Be Blueprint / Story 01.01 Interaction Fiona receives a voicemail from her boss about some Disaster Risk event Mobile phone (voice), on the train StoryContext Experience Role/Actor: Focal Point at the Geneva Mission Service Design& Definition Enablement Key orientation content available and well referenced in Google/Wikipedia Lead Persona: FionaSocial Capabilities InfoFunction Investment: XXXX Estimated Benefits: XYZ Google Social Capability Functional Capability Annotation Who Annotation What Annotation How Annotation Activities, Benefits Annotation Context, Where/How Annotation Motivation, What/Why Capability Opportunity (To-Be) She directly navigates / zooms to Switzerland, and bookmarks it for later Global entry points to key views such as Countries, Quick Facts She looks this up in Google and finds a Wikipedia page directing to UNISDR Smartphone, on the train Event Service Notification about events to local key stakeholders Annotation Activities, Benefits Smartphone, on the train Fiona identifies relevant themes, hazards, resources and contacts Cross-Referencing Visual tag navigation to connect relevant nodes and views At home, using her private iPad Tagging She has some specific questions and reaches out to potential experts Social Engagement Fast/easy access, matching/ask an expert, profile search In her office, using her business notebook With the help of expert contacts she attends the event well-prepared Briefing packages Assembling key information as digital collections At the conference, using her private iPad People search, Matching, Integration with Linkedin 26. UN Office for Disaster Risk Reduction www.unisdr.org 01 Orientation Prototype / Story 01.01 27. UN Office for Disaster Risk Reduction www.unisdr.org Digital Strategy Implementation 28. TransformingUNISDRfrom publica*on-centricto conversa*on-centric 29. UN Office for Disaster Risk Reduction www.unisdr.org Craig Duncan Head of Information Management UN Office for Disaster Risk Reduction +41 22 917 8898 craig.duncan@un.org Milan Guenther, Partner eda.c, Dsseldorf / Paris +49 211 24 860 360 hello@eda-c.com Thank you.