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UNISDR is the United Nation’s Office for Disaster Risk Reduction. Being a focal point within the UN system, the its mandate is to coordinate worldwide efforts in disaster preparedness and resilience. In this presentation, Craig (UNISDR) and Milan (eda.c) demonstrate how eda.c helped the agency achieving this mission by formulating a strategic enterprise design challenge, in order to maximise the organization’s positive impact on a complex environment of stakeholder activities and concerns. Using high-level design research and enterprise mapping, the design initiative directly informed strategic considerations. The resulting insights, service models and rendering prototypes helped all parties involved to formulate a sound digital strategy, which is currently being implemented across UNISDR’s activities, transforming its landscape of digital properties.
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UN Office for Disaster Risk Reduction www.unisdr.org
Modelling an Enterprise Ecosystem for Digital Strategy
UN Office for Disaster Risk Reduction www.unisdr.org
Disaster Risk Reduction Background Story
Disaster = bad!Prevention = good
1) Disasters are Visible! Risk is Invisible
2) Intensive vs.! Extensive risk
3) Mortality vs.! Economic loss
4) Direct loss vs.! Indirect loss
Mental Models
UN Office for Disaster Risk Reduction www.unisdr.org
Main recommendation:
Add more value through active knowledge brokering
Evaluation
UN Office for Disaster Risk Reduction www.unisdr.org
• Literature review and discussion with KM / KB experts
• Review of KB at the staff retreat • Survey - over 800 replies • Interviews - 30 staff and 30 external stakeholders • Analytics review of site usage
• Strategy workshop on Enterprise Architecture
Initial activities
UN Office for Disaster Risk Reduction www.unisdr.org
• From Library to Participatory Platform
• From Participation to Open Social
• From English to Local Languages • From Lists to Discoverability
From HFA1 to HFA2
Transformations
UN Office for Disaster Risk Reduction www.unisdr.org
Enterprise Design Our Approach
UN Office for Disaster Risk Reduction www.unisdr.org
Mapping the ecosystem
UN Office for Disaster Risk Reduction www.unisdr.org
Custom metamodel
UN Office for Disaster Risk Reduction www.unisdr.org
Mapping the organisation
UN Office for Disaster Risk Reduction www.unisdr.org
Self-discovery
UN Office for Disaster Risk Reduction www.unisdr.org
Service identification
UN Office for Disaster Risk Reduction www.unisdr.org
Service design
UN Office for Disaster Risk Reduction www.unisdr.org
Strategic inspiration
UN Office for Disaster Risk Reduction www.unisdr.org
Co-Design
UN Office for Disaster Risk Reduction www.unisdr.org
BRAND ARCHITECTURE A VISUAL IDENTITY FOR DRR SHARED ACROSS ALL BRANDS
Brand Architecture
UN Office for Disaster Risk Reduction www.unisdr.org
PLATFORM INTEGRATION A GLOBAL FRAME ACROSS ALL WEB PROPERTIES
Platform integration
UN Office for Disaster Risk Reduction www.unisdr.org
Interaction
(Top) Task / Activity
Touchpoint
Stor
y C
onte
xt
Expe
rienc
e
Role/Actor: Job/business/task role
Serv
ice
D
esig
n &
D
efin
ition
Enablement
Service Definition
Lead Persona: Name
Soci
al
Cap
abili
ties
Info
Fu
nctio
n
Investment: XXXX €
Estimated Benefits: XXXXXXX €
Information Capability
Social Capability
Functional Capability
Annotation – Who
Annotation – What
Annotation – How
Annotation – Activities, Benefits
Annotation – Context, Where/How
Annotation – Motivation, What/Why
Pain point (As-Is)
Key Capability Capability Opportunity (To-Be)
Capability Gap (As-Is)
Service Gap (As-Is)
Delight (To-Be)
Service Opportunity (To-Be)
Service Blueprint AS-IS / TO-BE
UN Office for Disaster Risk Reduction www.unisdr.org
01 Orientation Story
Story 01.01 The new focal point at the mission in Geneva is asked to represent his country at the WCDRR Prepcom and needs to quickly understand basics of DRR. He doesn’t know anything about DRR and feels embarrassed because he may not look knowledgeable. Getting a quick overview would be great. Story 01.02 UNDP ecosystems specialist has been charged to run a project on ecosystems and DRR but has no clue about DRR and needs to understand the intersection of the domains quickly. • Touchpoints: Country, theme, hazard pages • Service: Quick facts, Ask an Expert, Top Picks
UN Office for Disaster Risk Reduction www.unisdr.org
01 Orientation To-Be Blueprint / Story 01.01
Interaction
Fiona receives a voicemail from her boss about some “Disaster Risk” event
Mobile phone (voice), on the train
Stor
y C
onte
xt
Expe
rienc
e
Role/Actor: Focal Point at the Geneva Mission
Serv
ice
D
esig
n &
D
efin
ition
Enablement
Key orientation content available and well referenced in Google/Wikipedia
Lead Persona: Fiona
Soci
al
Cap
abili
ties
Info
Fu
nctio
n
Investment: XXXX €
Estimated Benefits: XYZ
Social Capability
Functional Capability
Annotation – Who
Annotation – What
Annotation – How
Annotation – Activities, Benefits
Annotation – Context, Where/How
Annotation – Motivation, What/Why
Capability Opportunity (To-Be)
She directly navigates / zooms to Switzerland, and bookmarks it for later
Global entry points to key views such as Countries, Quick Facts
She looks this up in Google and finds a Wikipedia page directing to UNISDR
Smartphone, on the train
Event Service Notification about events to local key stakeholders
Annotation – Activities, Benefits
Smartphone, on the train
Fiona identifies relevant themes, hazards, resources and contacts
Cross-Referencing Visual tag navigation to connect relevant nodes and views
At home, using her private iPad
Tagging
She has some specific questions and reaches out to potential experts
Social Engagement Fast/easy access, matching/ask an expert, profile search
In her office, using her business notebook
With the help of expert contacts she attends the event well-prepared
Briefing packages Assembling key information as digital collections
At the conference, using her private iPad
People search, Matching, Integration with Linkedin
UN Office for Disaster Risk Reduction www.unisdr.org
01 Orientation Prototype / Story 01.01
UN Office for Disaster Risk Reduction www.unisdr.org
Digital Strategy Implementation
Transforming UNISDR from…
…publica*on-‐centric to…
…conversa*on-‐centric
UN Office for Disaster Risk Reduction www.unisdr.org
Craig Duncan Head of Information Management UN Office for Disaster Risk Reduction +41 22 917 8898 [email protected] Milan Guenther, Partner eda.c, Düsseldorf / Paris +49 211 24 860 360 [email protected]
Thank you.
