Deck_Allison Schiff

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Deck title: "Direct Marketing News: What We're Up to."Session title: "Social Media Strategies that Work."

Text of Deck_Allison Schiff

  • 1. Direct Marketing News: What were up to Allison Schiff, web editor allison.schiff@dmnews.com @oschiffey
  • 2. @dmnews
  • 3. Twitter Tuesdays
  • 4. Facebook
  • 5. FB Timeline project
  • 6. Pinterest
  • 7. The team
  • 8. LinkedIn
  • 9. YouTube
  • 10. Direct Marketing News socials #s
  • 11. Also Monthly competitive analysis Small monthly catch-up meetings, just with colleagues on the brand to discuss new & ongoing initiatives Larger, company-wide meetings to share knowledge, etc.
  • 12. Challenges. How to Strike the right tone Avoid repetitive posts Keep the conversation alive Brand our reporters without infringing on their personal social lives
  • 13. Fin :)