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Ignite a Culture of Collaboration: The Google for Work StoryPeter Scocimara, Sr. Director, Google for Work

linkedin.com/in/pscocimara

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Question

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Why collaboration?

CULTURE

“The critical skill of this century is not what you know; it is how you access what other people know.” - C. K. Prahalad

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To engage people in change, you must connect

Head (rational)

Heart (emotional)

Feet (behavioural)

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Business outcomes from collaboration

decisionsoperations

responsivenessscale

createinnovatelead

culture

communicatenetworkedknowledgereach

SPEED INVENTION SHARING

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Benefits to organisations who collaborate:

Margins

Flexibility

Culture

2x likely to be

profitable

Innovation

Scale

Speed

Quality 2x likely to outgrow

competition

Source: Deloitte - The Collaborative Economy – unlocking the power of the workplace crowd

Mobility

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Benefits to employees who collaborate:

GenY

GenX

BabyBoom

Vets

15% 73% 60% 56%

They work 15% faster

73% do better work 60% are more innovative

56% are more satisfied

Source: Deloitte - The Collaborative Economy – unlocking the power of the workplace crowd

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What is collaboration?

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Elements of collaboration

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Collaboration levers

TecTecTechnologyCulture & Governance

WorkSpace

Source: Deloitte - The Collaborative Economy – unlocking the power of the workplace crowd

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Netflix Example

TecTecTechnologyCulture & Governance

WorkSpace✓

✓ ?

The work cycle in the 1980’s….

CREATE

COMMUNICATE

CONSOLIDATECOMMENT

The work cycle circa 1980

The tools have changed but process has not...

CREATE

COMMENTCOMMUNICATE

CONSOLIDATE

Tools have changed; workflow … not so much

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What does ‘collaboration’ mean in today’s workplace?

Project EverestCampaign City Ideas

Project EverestCampaign City Ideas

Real-time collaboration in action

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Social collaboration in today’s workplaces

Create together

Store, access, and share files

Share ideas and collect feedback

Meet & connect

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GenY

GenX

BabyBoom

1Strategy

3Incentives

Executive Engagement

Culture

Change Management

4Tailor &

Transform

2Technology

Getting started

5 Measure

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Measurement: Actual Results

Media company; 60 employees; 2 years on Apps

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Rentokil Initial - one customer’s journey

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