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Presentation during staff training at Cromaine Library in Hartland, MI
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Cromaine District Library
Megan M. EngleSocial Media Manager
Michigan Nonprofit Association [email protected]
www.MNAonline.orghttp://MNAonline.wordpress.com
Twitter: @MNAOnline
About Me:
SERVE STRENGTHEN
TRANSFORM COMMUNITIES
http://www.slideshare.net/MNAOnline
Where This Presentation is Located:
What Is Social Media?
• Definition: “the use of electronic and Internet tools for the
purpose of sharing and discussing information and experiences
with other human beings.” - Ben Parr
http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition
• In other words, social media describes the tools people use and the ways people share ideas online.
SERVE STRENGTHEN
TRANSFORM COMMUNITIEShttp://www.commoncraft.com
A Great Resource for Basic Videos:
Examples of Social Media:
• Social Bookmarking
• Photo Sharing
• Podcasting and Video
• Blogging
• Feed Reading & Sharing
• Social Networking
What Is Social Bookmarking?
vs.
+ +
Traditional bookmarking
Social bookmarking
SERVE STRENGTHEN
TRANSFORM COMMUNITIEShttp://delicious.com/MNAOnline
SERVE STRENGTHEN
TRANSFORM COMMUNITIES
http://www.flickr.com/photos/30182286@N07/
Photo Sharing
Photo Sharing – How Can It Be Used?
http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/lolseals.html
andhttp://www.flickr.com/photos/humanesociety/sets/72157604969275195/
http://www.flickr.com/photos/learning_community/collections/72157606633646747/
Photo Sharing – How Can It Be Used?
What are Podcasts and Vodcasts?• Podcast refers to the method of
distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers.
• Basically, a podcast is a downloadable audio recording and a vodcast is a downloadable video recording. Podcasts and vodcasts are generally produced as episodes in a series.
http://www.youtube.com/nonprofits
YouTube Nonprofit Channel Program
• A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order.
• A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments.
• Blogging is the practice of maintaining or adding content to a blog.
What is a blog? What is blogging?
http://mnaonline.wordpress.com
MNA’s Blog
Nuts About Southwest Blog
http://www.blogsouthwest.com/
Video/YouTube
Photos/Flickr
Blog
Poll
News Feed
• A form of blogging comprised of user-created brief updates ~ 140 characters
• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information
• The most popular microblogging service is currently Twitter – http://twitter.com/home
• http://twitter.com/MNAonline
What is Microblogging?
MNA’s General Twitter Account
http://twitter.com/MNAOnline
How Can Twitter Be Used?
• MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen
• We post links, reminders, and important information that we want our followers to see
• We also use our account to post questions and listen to what other Twitter users are tweeting
• We follow other nonprofits, MI residents, social media folks, etc…
• Some past MNA tweets: • Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest
Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh
• Welcome to @Brandon_at_MNA , who heads up MNA's membership department. He is the source for MI nonprofit job postings and MNA member info!
• MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join us 10/15 to find out how our members are fighting poverty in MI!
How Do People Read Websites and Blogs?
• Two main ways: going directly to the site’s URL or subscribing (by feed or email)
• What does it mean to subscribe?• Instead of manually checking the site for
posts, whenever a user creates a new post, that new post gets dumped into your reader or email and alerts you that it is new.• Using a feed reader, you can put all of the
sites you like to read in one place, categorize them, and keep track of which of your favorite sites are posting new content. More organized than email subscriptions.
How Do People Subscribe?Step 1
Choose whether you want to subscribe in email or by feed.
or
??
Step 2
How Do People Subscribe?
Either sign up for an email address or sign up for a feed reader – popular ones
are Google Reader and Bloglines.
How Do People Subscribe?
or
or
Step 3
or
Find this… on the webpage and click…
Step 4
or
How Do People Subscribe?
Choose the reader you use or pick the email option…
What Does a Feed Reader Look Like?
What is Social Networking?
• People using the internet to connect with others online
• Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies
• Today, we’ll be looking at four social networking sites: Facebook, MySpace, LinkedIn, and Ning
Facebook• Facebook is a social networking site
that currently boasts approximately 110 million active users
• The site is available to all persons with email addresses
• Today, we’ll be looking at three aspects of Facebook: groups, fan pages, and causes
http://www.facebook.com
Facebook Groups and Fan Pages
http://www.facebook.com/pages/Nonprofit-Organizations/27795452714
Facebook Nonprofit Organizations Fan Page
Facebook Best Practices
http://www.diosacommunications.com/facebookbestpractices.htm
MySpace• MySpace is a social networking site
that currently boasts approximately the same number of active users as Facebook
• The site is also available to all persons with email addresses
• Today, we’ll be looking at the Nonprofit Organizations page and fundraising widgets
http://www.myspace.com
http://www.myspace.com/nonprofitorganizations
MySpace Nonprofit Organizations Page
MySpace Best Practices
http://www.diosacommunications.com/facebookbestpractices.htm
http://www.linkedin.com/
LinkedIn is a business oriented social networking site aimed at
professionals.
Ning
http://www.ning.com/
Ning allows users to create open or closed social networks with chat,
group, calendars, video, etc.
Web 2.0 Best Practices Monthly Newsletter
http://www.diosacommunications.com/nonprofit.htm
What People Do On The Internet (By Age)
http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
TinyURL
http://tinyurl.com/
SERVE STRENGTHEN
TRANSFORM COMMUNITIES
http://www.slideshare.net/MNAOnline
Where This Presentation is Located:
Thank you!!!!
