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Credit Card Processing:How to Save Money & Improve Sales

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Managing Partner at Platinum Payment Systems

Meet Ryan Ellefsen

Choosing a merchant processor Gateways and why they matter Breakdown on pricing models PayPal/Square vs. merchant accounts

Overview

Accepting cards can boost your credibility and encourage impulse purchases

Why Take Credit Cards?

Relationship and trust are more important than rates

Choosing a Merchant Processor

The Three-legged Stool Technology Rates Relationship

What to Look For

What is a gateway?

Gateways

A fee charged by the bank to cover the cost of handling credit or debit card transactions

Interchange

Discount Rate Model

Cost Plus Model

PayPal vs. Merchant Account

You need to choose a pricing model that fits your business

Reading Your Statement

Continuity billing-AVS/CVV PCI compliance Monthly discount vs. daily Descriptor – Prestige Worldwide Don’t use a local bank Regular audits

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