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  • 1. CREDENTIALS
  • 2. IMPORTANCE of PR
    • PR makes communication effective, meaningful, relevant, sustainable & enjoyable for the target audience
    • 3. As PR is a non paid form of communication, it creates a deeper impact on the target audiences because it is also a third party opinion
    • 4. To generate wide and focused media attention
    • 5. Image enhancement
    • 6. Increase stakeholders credibility
    • 7. Corporate establishment
    • 8. Spokesperson positioning
    • 9. Eventually to increase sales and profit.

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