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Cool tools – how technology is changing the way we communicate with our supporters
Robert McAllenProgram Manager
Blackbaud
Cool tools
Cool tools
� RSS feeds
� Yahoo Pipes
� Photo Sharing
� Facebook integration
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Cool tools
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Cool tools
What is an RSS Feed
� RSS is a family of Web feed formats used to publish frequently updated
works such as blog entries, news headlines, audio, and video in a
standardized format. An RSS document (which is called a "feed," "web feed," or "channel") includes full or summarized text plus metadata such as publish
dates and authors. Web feeds benefit publishers by letting them syndicate
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dates and authors. Web feeds benefit publishers by letting them syndicate
content quickly and automatically. They benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds
from many sites into one place.
Cool tools
Who has RSS Feeds?
� Everyone!
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Cool tools
Innovative ways to use them
� Mobile Phones
� Igoogle
� Yahoo feeds
� Yahoo Pipes
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Cool tools
iGoogle
� So using RSS feeds from BBNC and adding these to Google (or creating easy links to add the feeds to Google, Bebo, Facebook etc gives the organisation a
way to get their info onto millions of homepages.
� iGoogle Demo
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Cool tools
Yahoo Feeds
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Cool tools
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Cool tools
Yahoo Pipes
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� Incredibly powerful tool
� Useful for building up RSS feeds from disparate sources
� Webcasts on labs.blackbaud.com
Cool tools
Useful RSS Feeds
� Blackbaud Labs
� http://labs.blackbaud.com/NetCommunity/feed.rss?id=1
� Netwits
� http://forums.blackbaud.com/blogs/netwits/rss.aspx
� Steve Maclaughlins Blog
http://forums.blackbaud.com/blogs/connections/rss.aspx
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Cool toolsPhoto Sharing
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Cool tools
Photo Sharing
� Flickr, OVI, Vox
� Linked to Blogs
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Cool tools
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Cool tools
Facebook Integration.
� Build a Facebook App?
� Why?
• More than 150 million active users
• More than half of Facebook users are outside of Higher Education
• The fastest growing demographic is those 30 years old and older
• Average user has 100 friends on the site
• More than 3 billion minutes are spent on Facebook each day (worldwide)
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• More than 3 billion minutes are spent on Facebook each day (worldwide)
• More than 13 million users update their statuses at least once each day
• More than 3 million users become fans of Pages each day
• More than 800 million photos uploaded to the site each month
• More than 5 million videos uploaded each month
• More than 20 million pieces of content (web links, news stories, blog posts, notes,
photos, etc.) shared each month
• More than 2 million events created each month
• More than 20 million active user groups exist on the site
Cool tools
What if you could have a presence on Facebook?
So that you could…
• Publish your News and Events
• Acquire Constituents
• Collect Donations
• Leverage Facebook friendships and features to spread the word ?
And what if while this was all happening on Facebook…
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And what if while this was all happening on Facebook…
• Constituents were captured
• Donations were downloaded
• And new users were added to your CRM?
Cool tools
What might this look like?
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Cool tools
Benefits of building a Facebook App
� Gives you a ‘PLACE’ on Facebook
� Can organise your supporters to one place.
� Excellent viral marketing potential
� Sponsorship possibilities
� Encourages traffic to your own site – In fact is your own site.
� Engaging your users
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� Tracking Analytics
Cool toolsApplications on Facebook
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Cool toolsFreeCause Toolbar
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Cool tools
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Cool tools
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Cool tools
Twitter Tips
� Update your Bio
� Post often but keep it relevant
� Make it easy to find you
� Comment on others
� Follow others
� Link it into overall fundraising efforts
Followers, 48
0
10
20
30
40
50
60
Monday Tuesday Wednesday Thursday Friday
Followers
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• Don’t rely on Twitter alone.
� Publicise
� Inform
� Update
Monday Tuesday Wednesday Thursday Friday
Cool tools
Twitter tools
� Tweetlater
� Twitpic
� Twitterholic
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Cool tools
Twitter Search
� Track your brand on Twitter.
� Creates an RSS feed
� Can be used to create a Widget
� Widget can be inserted on your website
� Held on your desktop
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Cool tools
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Source: NFPSynergy Virtual Promis 2008
Cool tools
Finally
Try New Things
But not all at once.
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Cool tools
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Cool tools
Finally
Try New Things
But not all at once.
Test
Test
Test again.
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Test again.
Optimise Content
Analytics!!
Cool tools
Questions?
Robert McAllen
Programme Manager
www.blackbaud.co.uk/thetranslator
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www.blackbaud.co.uk/thetranslator
www.twitter.com/robmcallen
