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6 th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014 Roberto Ciati Scientific Relations & Sustainability Director, Barilla Workshop: INSIDE REPORTING - Company experience: BARILLA

Company experience Barilla - Roberto Ciati

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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe. The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops. This is Scientific Relations and Sustainability Director at Barilla Roberto Ciati's presentation.

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Page 1: Company experience Barilla - Roberto Ciati

6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014

Roberto Ciati

Scientific Relations &

Sustainability Director, Barilla

Workshop:

INSIDE REPORTING -

Company experience:

BARILLA

Page 2: Company experience Barilla - Roberto Ciati

Roberto Ciati

Scientific Relations & Sustainability Director

Page 3: Company experience Barilla - Roberto Ciati

Barilla’s Reporting System 2014

The Barilla Group “Good for You, Good for the Planet” accountability has

been structured as a system of documents and web pages

Summary Annual Results Performance Indicators

Page 4: Company experience Barilla - Roberto Ciati

GYGP Digital Platform www.goodforyougoodfortheplanet.org

Page 5: Company experience Barilla - Roberto Ciati

Share your tastes with us…

Page 6: Company experience Barilla - Roberto Ciati

A Special Digital Magazine for our Stakeholders

Page 7: Company experience Barilla - Roberto Ciati

Dedicated Newsletters on 3 Topics

Page 8: Company experience Barilla - Roberto Ciati

Internal Communication Plan GYGP 2014 Global Communication Toolkit

Internal Launch in all Barilla’s geographies:

o Dedicated Newsletter

o Report Distribution to GLT + SC

o Leaflet Distribution

o New Posters / Banner in the offices

o Special Lunch in Canteens

Page 9: Company experience Barilla - Roberto Ciati

Thank you!

Page 10: Company experience Barilla - Roberto Ciati

6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014