Barilla Spa 1

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Barilla SpA (A) N9670004 N9670007 N9670008 N9670018

Barilla JITD

SWOT

Barilla 1875 Barilla 1968 60 200% Parma

Barilla 1971 Grance Inc. Grance Mulino Biance 70 Grance 1979 Barilla Grace 1980 Barilla 21%

Barilla 1960 ~ 1991 1960 1970 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 +

(10 )15 47 344 456 609 728 1,034 1,204 1,381 1,634 1,775 2,068 2,390

10.8 41.5 57.5 67.6 76.9 84.4 93.2 100.0 99.9 102.0 106.5 121.7 126.0

1990

1,198 = 1.00 1990

1990 Barilla 35% 22% Barilla Barilla 32% 3% Voiello Braibanti

Barilla Barilla 29% BCG 18%

10 %

2 % 10

1

0.1

(cash cow): SBU

SBU (building)

1990 Barilla

CDC 3 CDC 1

Barilla

1 2 3 4 5 6 7 8 9 10 11 12 13

Bribanti Cagliari Foggia Matera Pedrignano Viale Barilla Caserta Grissin Bon Rubbiano Milano Pomezia Mantova Melfi

14 15 16 17 18 19 20 21 22 23 24 25

Ascoli Rodolfi Altamura Castelplanio Ferrara Matera Termoli Milano Milano Altopascio Padova Torino

Tortellini Rusks Rusks Panettone

SKU (shop keeping unit) Barilla 75%

Barilla 65% TL Barilla CDCs 90% TL GD DO 35% TL 10% TL LTL LTL LTL 18 Barilla

TL=

LTL=

Grande distribuzione GDs Distribuzione organizzata DOs

Barilla

GDs DOs Barilla CDCs Barilla DC 24~48

10~12 4~5

DO 90% Barilla GD

1980 Barilla Cortese Pedrignano CDC

( )

=300( ) =227( )

Cortese Pedrignano CDC

( )

Cortese

( )

Cortese ( )

Cortese 1989

1987 Brando Vitali Barilla ( )

JITD JITD JITD JITD DO

SWOT Strength ( )

Weakness

Opportunity ( )

Threat WTO

Barilla ? ? JITD ? Barilla JITD ? ? VMI Barilla ? ?

Barilla

Barilla JITD

STEP 1

STEP 2 Effective Forecasts

STEP 3 VMI

STEP 4 Cross Docking

JITD

JITD (Just-in-Time Distribution) Barilla

Barilla JITD JITD Barilla 18 JITD Barilla

VMI Barilla VMI (Vendor Managed Inventory) VMI

( ) ( ) ( ) ( )

Barilla Barilla Barilla ( ) 3PL( )

CASE

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