Chapter 5 Retail Market Strategy BY CHARISSA HITCHCOCK

- Good Quality Great Quality Above and beyond

Specialty Store

Best Buy

Online Store

Frys.com Dell.com Apple.com

Discount Store

Affordable Computer Solutions

Computer Village

Chris Supply

Wal-Mart Sam’s Club

Off-Price Store

Rent - A - Center

Office Depot

• Low Prices• Little selection • Limited customer service

• This list makes for little customer advantage.

Wal-Mart markets to low end customers who are interested in low prices and not customer loyalty.

Wal-Mart has customer loyalty for its prices. Customers who shop at Wal-Mart are more interested in the price they are getting the product for. Not so much in the customer service or the quality of the product.

Apple.com has many things that make it above and beyond.

Competitive advantages that apple have are:

All of their products available at the touch of a button. Name recognition In store locations available Customer service available threw and on-line chat and in store customer service is exceptional. Easy returns and exchanges Very knowledgeable staff