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VITALITY OF RETAIL IN NOLENSVILLERETAIL MARKET RESEARCH, ANALYSIS, AND STRATEGYJANUARY 2017
WE RECRUIT RETAIL.SERVING 400+ COMMUNITIES IN 30 STATES OVER THE PAST 17 YEARS
AGENDATHE NUMBERS: Researching and Marketing the Town of Nolensville
MARKET INSIGHT + STRATEGY:Nolensville’s Niche in the Market
The Numbers:Researching + Marketing the
Town of Nolensville
Who is Nolensville?Who makes up Nolensville’s consumer base?
NOLENSVILLE’S PRIMARY RETAIL TRADE AREACITY LIMITS VS. RETAIL TRADE AREA
NolensvillePRIMARYRETAILTRADEAREA
NOLENSVILLE’S PRIMARY RETAIL TRADE AREACELL PHONE STUDY- MARTIN’S BBQ
NOLENSVILLE’S PRIMARY RETAIL TRADE AREACELL PHONE STUDY- MARTIN’S BBQ
NOLENSVILLE’S PRIMARY RETAIL TRADE AREADEMOGRAPHICS- 2016
34.2$98,370 76.4%
27,978
57,343
70,30978,704
$1.238 BILLION
NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016
NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016
37.3% of Nolensville’s RTA is made up of Professionals! combination of Enterprising Professionals and Bright Young Professionals
NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016
NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016
NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016
NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016
NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016
NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016
NOLENSVILLE’S PRIMARY RETAIL TRADE AREASALES LEAKAGE- 2016
Retail Opportunity in Nolensville:• The 70,309 people who live in the RTA of Nolensville will spend
approximately $1.3 BILLION on retail goods & services in 2016. (Estimated Potential Sales)
• Estimated Annual Actual Retail Sales for Nolensville’s RTA in 2016 is $31.0 million.
• Nolensville has the opportunity to capture a portion of the $1.2 billion of Retail Sales that are currently occurring outside of Nolensville’s RTA.
Categories for Growth:• Furniture and Home Furnishings
• Electronics and Appliances• Building Materials, Garden Equipment • Food and Beverage (Grocery Stores, Specialty Grocery)• Health and Personal Care Stores
• Clothing and Clothing Accessory Stores • Sporting Goods, Hobby, Book, Music Stores• General Merchandise (Department Stores)
• Restaurants (all types)
NOLENSVILLE’S PRIMARY RETAIL TRADE AREAWORKPLACE POPULATION- 2016
Market Insight + Strategy:Town of Nolensville’s Niche in the Market
What is the Recruitment Strategy?How does Nolensville capitalize on it’s Opportunity?
• BOOKSTORES• ELECTRONICS&VIDEOSTORES- EXTINCTALREADY• DO-IT-YOURSELFHOMESTORES• MID-PRICEDAPPAREL• MID-PRICEDGROCERY• OFFICESUPPLIES
2017 RETAIL TRENDS & FACTORS NATIONAL STORE GROWTH + CONTRACTION
RETAIL GROWTH 2016-2017• FITNESS/HEALTH/SPACONCEPTS• DRUGSTORES• THRIFTSTORES• GROCERY(SMALLERFORMAT- ESPECIALLYGROCERYANCHOREDCENTERS)
-DISCOUNT,ETHNIC,ORGANIC,UPSCALE• FASTFOOD• FASTCASUALDINING• TRENDY,”COOLSTREETS”BRANDS
RETAIL CONTRACTION 2016-2017
2017 RETAIL TRENDS & FACTORS “COOL STREETS FACTOR”
EXPERIENTIAL RETAIL
SHINOLAIs it a bicycle store?Is it a watch store?Is it a furnishings store?
It’s a Lifestyle Store.It’s Unique.It’s Popular.
And it’s Interesting!
Source: CUSHMAN & WAKEFIELDRETAIL TRENDS TO WATCH 2016
2017 RETAIL TRENDS & FACTORS “COOL STREETS FACTOR”
EXPERIENTIAL RETAILKING OF “THE COOL STREETS”
WHOLE FOODS 365 CONCEPTSmaller Concept with Record Stores, Tattoo Parlors, and Hipster Apparel
URBAN OUTFITTERS / PIZZERIA VETRIOffering an Interactive Shopping Experience while snacking on a piece of pizza and a cold beer
Source: CUSHMAN & WAKEFIELDRETAIL TRENDS TO WATCH 2016
2017 RETAIL TRENDS & FACTORS “COOL STREETS FACTOR”
EXPERIENTIAL RETAIL
Source: CUSHMAN & WAKEFIELDRETAIL TRENDS TO WATCH 2016
NOLENSVILLE’S NICHE MARKET:RETAIL RECRUITMENT STRATEGY
• MIXED-USE- URBANCOREDEVELOPMENT
NOLENSVILLE ROAD FOCUS:
NOLENSVILLE’S NICHE MARKET:RETAIL RECRUITMENT STRATEGY
NOLENSVILLE ROAD FOCUS:• NOLENSVILLE’S“OLDTOWN”COREDEVELOPMENT
NOLENSVILLE’S NICHE MARKET:RETAIL RECRUITMENT STRATEGY
MARKETING AND PROACTIVE RECRUITING:• REGIONAL,INDEPENDENT,ANDNATIONALRECRUITMENT
c) 662.231.1682o) 662.844.2155
800.851.0962
SCOTT EMISONVICE PRESIDENT- OPERATIONS
