Kantar Retail

Credentials

We live in extraordinary times

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The CPG industry has seen unprecedented

disruption driven by slow growth, 3G capital impact,

change in consumer preferences and a continued

shift to online shopping and smaller formats

Organizational capability is even more important

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BETTER

STORYTELLING

INTEGRATED

COMMERCIAL

PLANNING

CAT MAN 2.0

OMNICHANNEL

AND

ECOMMERCE

GRANULAR

ANALYTICS

REVENUE

MANAGEMENT

Kantar Retail is here to help

We are The Retail and Shopper Specialists

Our purpose

We help you sell more effectively and profitably

How we do it

We connect a world class set of retail and

shopper capabilities and assets with pragmatic,

solution-orientated people to grow client businesses

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With a more complex business environment

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+ + =Growth PressureIncrease Costs

of TradeMore Competition

Increased

Pressure on

Margins

Growth will come from uncomfortable places

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NEW

CONSUMERS

NEW

BUSINESS

MODELS

NEW

MARKETS

NEW

COMPETITORS NEW MEDIA

NEW

CHANNELS

3 specialist practice areas

INSIGHTSCONSULTING

AND ANALYTICS

TECHNOLOGY

SOLUTIONS

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World-class capabilities

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INSIGHTSCONSULTING

AND ANALYTICS

TECHNOLOGY

SOLUTIONS

Shopper Insights

Retail, Market and Channel Insight

Go to Market

Category Growth Strategy

Shopper Marketing

Organisational Capabilities

Retail Analytics — Assortment

Price, Promotion, Shopper Marketing

Sales Force Automation

Trade Promotions Management

Trade Promotions Optimisation

Retail Virtual Reality

Image Recognition for Retail Execution

We combine our capabilities to help our clients sell more effectively and profitably

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Category Strategy

and Growth Drivers

Market, Channel, Customer

and Shopper Insights Integrated Business Planning

Customer Planning

TPM / TPO

Assortment, Pricing

and Shelving Tool

Virtual Reality

SFA

Predictive Testing —

In-store Execution

TPO and Shopper Based

Measurement

Instore Compliance

Go To Market / Sales Strategy

Retail and Shopper

Execution Principles

INSIGHTS

AND STRATEGY

PLANNING

AND EXECUTIONMEASUREMENT

Organizational Benchmarking and Capability Building

Thought Leadership, Methodologies, Technology

A WPP company

WPP is the world’s largest

communication services group

with over 190,000 people in over

3,000 offices in 112 countries

worldwide.

The group includes many of the

best known brands in the industry.

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ADVERTISING

PUBLIC RELATIONS

AND PUBLIC AFFAIRS

MEDIA INVESTMENT

MANAGEMENT

BRANDING

AND IDENTITY,

HEATHCARE AND

SPECIALIST

COMMUNICATIONS

DATA INVESTMENT

MANAGEMENT

WPP DIGITAL

Kantar Retail sits within in the consulting segment within Kantar

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Our industry expertise

CPG / FMCG RETAIL PHARMACEUTICAL CONSUMER ELECTRONICS

B2B

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Our people

Our people have global experience working at senior levels within

and for the worlds best marketing and sales organizations.

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Kantar Retail global network

We operate in more than 50 countries from our network of offices around the globe.

Bologna

London

Madrid

Milan

Moscow

Paris

Johannesburg

Dubai

Delhi

Mexico City

São Paulo

Bentonville

Boston

Chicago

Cincinnati

Minneapolis

Norwalk

Portland

Toledo

Tokyo

Beijing

Guangzhou

Shanghai

Singapore

Sydney

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Acknowledged industry leaders

Business and trade media look to us for commentary and insight around the world.

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Our thought leadership

We produce a number of market leading reports and publications including:

‒ PoweRanking® (US, UK and China)

‒ Digital Power Study (US and China)

‒ Category Leadership Study (US)

‒ Trade Promotion Study (US)

‒ Breakthrough Insights

‒ Reconfigure Retail / Redeploy Resources Frameworks

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