Retail Office @ Retail Detail Shopper Experience Marketing

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Text of Retail Office @ Retail Detail Shopper Experience Marketing

  • 1. 12 fundamentalsfor an integrated and successfulretail story
  • 2. Luc Campoluc.campo@retailoffice.be
  • 3. 1010
  • 4. 10 year"We create retail success by turning theconsumer into an active shopper andbrand ambassador, and make your retailbrand a lovemark."www.retailoffice.be
  • 5. RETAILour passionour core businessSUCCES ARCHITECTSis what we pursue for our clients- attract more shoppers- stimulate and increase sales- optimize operating costs- reduce investmentswe create and implement structured andsales-oriented commercial environments
  • 6. A fiction story could have come true
  • 7. One day in Sophies life08:00
  • 8. 08:30Joepie, vandaag een dagje vrij! Ben je er klaar voor Kaat ? shoppeeuun!Om 9:30 koffietje op het gekend adreske?
  • 9. 09:00
  • 10. 09:00
  • 11. 09:15
  • 12. 09:35
  • 13. 09:40Check this! Ein einspannerbij the Bretel Brothers.
  • 14. 10:00
  • 15. 10:05
  • 16. 10:25
  • 17. 10:30
  • 18. 10:55
  • 19. 11:15
  • 20. 11:30
  • 21. 12:00
  • 22. 12:10
  • 23. 12:15
  • 24. 12:50
  • 25. 13:45
  • 26. 14:25
  • 27. 14:35
  • 28. 15:10
  • 29. 15:15
  • 30. 17:20
  • 31. 17:45
  • 32. 18:00
  • 33. 18:30
  • 34. 20:30
  • 35. 22:30
  • 36. Customer Contact CircleHOMEabribustelevisionmagazinesradioword-of-mouthwebsitecorporate identityfaadewindowthresholdproductpackagingstaffserviceafter sales serviceinformationoffersatisfactionbillproductkeeping the promiselocationpresentationtransparencyinternetinternetaccessibilityparkingvisibilitysocial mediasocial media
  • 37. The retail landscape ischanging rapidly dont miss the boat!
  • 38. 2020 ?2020
  • 39. 12 fundamentalsfor an integrated and successfulretail story
  • 40. 1. Faade and shop window2. First impression3. Architecture4. Routing, structure and overview5. Browse level6. Service7. Operational elements8. Communication9. Competence10. Uniqueness11. No detail is small12. Slow retail
  • 41. 1. Faade and shop window
  • 42. stopping powerrepetitionrelevanceassociative connections
  • 43. stopping power
  • 44. associative connections
  • 45. relevance
  • 46. 2. First impression
  • 47. welcome
  • 48. Overview and readability
  • 49. my place to be
  • 50. 3. Architecture
  • 51. is the story better than the storeor the store better than the story?the medium is the message
  • 52. light is a marketing tool
  • 53. design as a tool