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MaxiMise value for you and your custoMer. Part-tiMe Modular PrograMMe
executive Master class in Business-to-Business Marketing & sales
for whoM?
• AsaMarketing&Salesprofessional,youarelookingforacomprehensiveB2BMarketingcoursewhichdevelopsatlengththemostcurrenttopicsinB2BMarketing.
• YouareaMarketingManagerorDirector,(Group)ProductorBrandManager,Salesor(Key)AccountManagerorDirector.
• YouareaManagerinaprofessionalserviceorganisation.• YouareaGeneralManagerand/orEntrepreneur.• Youhaveatleast3years’relevantworkexperience
andauniversitydiploma(orequivalentthroughworkexperience).
added value for you and your coMPany
• Youwillworkonanin-companyprojectwhichtacklesanimportantstrategicchallengeforyouandyourcompany.
• Youwillacquireup-to-date,broadandthoroughknowledgeandpractice-basedinsightsinB2BMarketing&Sales.
• YouwillshareexperiencesofbestpracticeinB2BMarketing&Saleswithseasonedcolleaguesfromwithinandoutsideyoursector.
Create,communicateanddelivercustomervalue:inrecentyearsthismultiplegoalhasbecomeextremelyimportantinB2Bmarketingthinking.Yet,thistaskisfarfromeasy.Indeed,fewhavetheknowledgeortheskilltoassesscustomervaluecorrectlyandachieveafairreturnontheproducedvalue.
Asamarketingandsalesprofessional,howshouldyouformulateyourstrategiesintermsofcustomervalue?Inpractice,howdoyouimplementthemtoachieveyourmarketshareandmargintargets?
TheExecutiveMasterClassinBusiness-to-BusinessMarketing&Salesbringsyouthesolution.Designedasaninternational,module-basedprogramme,itwillanswerallyourquestionsusingprovenconceptsandinsights.
dare to Be different
" The Executive Master Class has taught me to approach the campaigns of our competitors/colleagues in a different way. Today’s successful marketing actions will already be obsolete tomorrow. “Be a target in constant motion,” “Dare to be different,” “Translate properties into advantages,” and “Be a market driven organisation” have become our daily mottos at New Holland! I greatly benefited from the faculty’s knowledge, the shared experiences and the entrepreneurial spirit of the other participants. “
Lode Vande Vyvere - Marketing Manager Benelux, New Holland
www.vlerick.com/emcb2b
aPPly now!
PleaseseePracticalInfoonthefollowingpage,orvisit:
Meet your faculty
• Prof Steve Muylle focusesmainlyonB2BMarketing,hisexpertfieldformanyyears.
• Prof Marion Debruyne isanexpertinMarketStrategyandInnovation.
• Prof Deva Rangarajan isHeadoftheVlerickSalesExpertiseCentre.
Practical info
Dates and venues15days20-23February2013:Bruges24-27April2013:Ghent19-22June2013:Leuven18-20September2013:InternationalModule
LanguageEnglish
Fee€12,345+€1,500seminarcosts(excl.21%VAT).Flightsandhotelcostsnotincluded.
PrograMMe design
Inthisprogrammeyouwilllearnwhatyouhaven’tbeenabletolearnanywhereelse.Ourtheoreticalcomponentissupportedbynumerousexamplestakenfromday-to-daypractice.Youwillhavetheopportunitytoworkindividuallyonyourin-companyprojectwhilereceivingcoachingfromourexperiencedfaculty.
Giventheresidentialnatureofthisprogramme,therewillbemorethanampleopportunityforyoutocomparenoteswiththeotherparticipants.
Module 1: BluePrint for custoMer value
• Howdoyoucreate,protectandrenewcustomervalue?• Whichstrategictoolscanyouimplementtobeatthecompetition?
Module 2: custoMer value iMPleMentation (Part 1) - custoMer value, Purchasing, distriBution, e-Business
• Howdoyouassessthevalueofyourcompanyoffering?• Howdoyoumanagecustomervalue,andhowdoyoudealwithpurchasing,
distributionande-business?
Module 3: custoMer value iMPleMentation (Part 2) - Pricing, sales, services
• Howcanyoureinforceyourcompetitiveadvantagethrougheffectivesales,pricingandbybuildingupstrongcustomerrelations?
• Aligningpricingandsalestoleadaserviceorganisation.
Module 4: Marketing creativity and ‘iMagination’
• Howdoyoucreatenewmarketopportunities?• Whichskillsandcompetencesdoyouneedtoestablishcreativeand
sustainablemarketingactivitiesonthemarket?
in-coMPany Project
Module 1 custoMer value BluePrint
coMPrehensive B2B knowledge & insights
Module 2 value iMPleMentation i
exchange of exPeriences and Best Practices
Module 3 value iMPleMentation ii
strategic and tactical Marketing Plan
Module 4 Marketing iMagination
custoMer value & Marketing creativity
+ + =
Practical info
registration
Action!Registeronline.
Questions?Pleasecontact:GhitaGreefGroupProductManagerT:+3292109894F:[email protected],Belgium
your certificate
Ifyoutakepartinoneofourprogrammes,youareentitledtoacertificatefromVlerickBusinessSchool.
IfyousuccessfullycompleteanExecutiveMasterClass,youcanjointheVlerickAlumniNetwork,aworldwidenetworkofover16,000alumniin100countries.
cancellation
Consultourcancellationconditionsat:www.vlerick.com/conditions
our teaM is here for you
online registration: quick & easy!
Registeronlinevia:
www.vlerick.coM/ MarketingPrograMMes
financial Benefits for you?
• 10%discountforpayingmembersofVlerickAlumni• SMEportfolio:subsidiesforFlemishSMEs.• VlerickSocialProfitGrantsfororganisationsactivein
thesocialprofitsector.
You’llfindmoreinfoat:www.vlerick.com/benefits
further iMProve your retail exPertise:
• Vlerick Retail Platform 4afternoonsforandbyretailers www.vlerick.be/retailplatform
• Vlerick Conversation Management Platform BecomeasuccessfulConversationManager: 4afternoonsfilledwithinterestingconceptual
frameworksandpractice-basedexamples. www.vlerick.com/conversationplatform
RianDeBruyckerProgrammeAdvisorT:[email protected]
GhitaGreefGroupProductManagerT:[email protected]
Your contact details will be stored in a database of Vlerick Business School for the purpose of keeping you updated on our activities. Pursuant to the Belgian Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you are entitled to inspection and correction of data related to you as kept by Vlerick Business School.
Yes,Iwouldliketostayup-to-dateabouttheactivitiesofVlerickBusinessSchoolviae-mail. No,IdonotwanttoreceiveinformationabouttheactivitiesofVlerickBusinessSchoolviae-mail.
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IampayingmemberofVlerickAlumniandenjoya10%reductiononthisprogramme
Date - - Signature
Yes,Iwishtoapplyforthefollowingprogramme(s):
IntroductiontoMarketingManagement ProductManagement Retail&TradeMarketing StrategicB2BMarketing BrandManagement&Communication ExecutiveMasterClassinB2BMarketing&Sales
Inaddition,Iwishtoreceivemoreinformationonthemanagementprogrammesof VlerickBusinessSchoolthatIhavetickedonthereversesideofthisform.
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
MARKETING & SALES
ENGLISH
Please return this forM By fax or Post to:
VlerickBusinessSchool,attn.GhitaGreef,Reep1,9000Ghent,Belgium,fax+3292109728ghita.greef@vlerick.comYoucanalsoapplyonlineatwww.vlerick.com/marketingprogrammes
aPPlication forMMarketing & sales
Iwouldliketoreceiveinformationonthefollowingprogrammes(pleasetick).Pleasereturnyourcontactingdetailstousbyfax,e-mailorpost.
general ManageMent AdvancedManagementProgramme e
InternationalManagementProgramme e
MiddleManagementProgramme d
YoungManagementProgramme d & e
accounting & financial ManageMent UnderstandingAnnualReports d & e
MasteringCostsandBudgets d & e
FundamentalsofFinancialManagement d & e
StrategicCostManagement e ValuationofCompanies e ExecutiveMasterClassinControllership e
ExecutiveMasterClassinCorporateFinance e
ExecutiveMasterClassinFinancialAnalysis andAssetManagement e
huMan resource ManageMent HRMwithImpact d
Compensation&Benefits d
ExecutiveMasterClassinHumanResourceManagement d
ict & Business Process ManageMent ICT-Management d
BusinessProcessManagementWorkshop d & e
ExcellenceinBusinessProcessImprovement e
ExecutiveMasterClassinBusinessProcessManagement e
BusinessIntelligenceWorkshop e
innovation ManageMent StrategisingforInnovation e
EntrepreneurialInnovation e
CorporateInnovationManagement e
ExecutiveMasterClassinInnovation&Entrepreneurship e
Marketing & sales IntroductiontoMarketingManagement d
Retail&TradeMarketing d
BrandManagement&Communication d
ProductManagement d
StrategicBusiness-to-BusinessMarketing d
ExecutiveMasterClassinB2BMarketingandSales e
oPerations & suPPly chain ManageMent ProjectManagement d PurchasingManagement e
OperationalExcellence e
ExecutiveMasterClassinSupplyChainManagement e
entrePreneurshiP KMOChallenge d
KMOExcellence d
EntrepreneurshipforManagers d
PeoPle ManageMent & leadershiP ThePeopleManager d
ExecutiveDecisionMaking d HowtoImproveYourEmotionalIntelligence d
InspiringforChange d
NegotiatingtoCreateValue d & e
Self-mastery d
Bestsellersreadforyou d
strategy StrategyinAction e
executive Master classes ExecutiveMasterClassinB-to-BMarketingandSales e
ExecutiveMasterClassinBusinessProcessManagement e
ExecutiveMasterClassinControllership e
ExecutiveMasterClassinCorporateFinance e
ExecutiveMasterClassinFinancialAnalysis andAssetManagement e
ExecutiveMasterClassinHumanResourceManagement d
ExecutiveMasterClassinInnovation&Entrepreneurship e
ExecutiveMasterClassinSupplyChainManagement e
MBas Full-timeMBA e
ExecutiveMBA e
ExecutiveMBAinFinancialServices&Insurance e
Masters MastersinFinancialManagement e
MastersinGeneralManagement e
MastersinMarketingManagement e
d ProgrammeinDutch e ProgrammeinEnglish
More inforMation on www.vlerick.coM
the PrograMMes of vlerick Business school
