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B2B in Emerging Markets (BRIC and
Turkey);
Mr. Michael Mang
Alibaba.com Business Intelligence Series – B2B, C2C vs Emerging Markets?
14:30 – 17:30, Thursday, 19 JULY 2012, 26/F Tower One, Times Square, 1 Matheson Street, Causeway Bay,
Hong Kong; 28 ppl participated;
2
Self Introduction
• Academic background in engineering and business administration;
• Experience working in SMEs and sourcing and supplier development in multinational companies;
• From traditional business environment to e-commerce digital world.
An E-commerce Ecosystem
Taobao MarketplaceChina’s leading C2Conline marketplace
China Yahoo!Chinese Internet portal
Alibaba Group
Alibaba.com
Global leader in small business e-commerce
AlipayThird-party online payment platform
Affiliate
Alibaba.com
International sites China domestic sites
Alibaba CloudComputing
Data-centric cloud computing services
eTaoComprehensive shopping
search engine
JuhuasuanComprehensive group
shopping platform
Tmall.comB2C online shoppingplatform for quality,brand name goods
Key Messages
1. Trade with emerging markets.
2. From offline to online (O2O);
3. B2B2C;
5
111th Canton Fair – April 2012
6
非洲通讯产品商机
非洲有 6亿手机用户 ,比欧洲和英国多 ,大部分是智能手机
去年本港出口非洲的总货值中 , 电讯产品占 42.4%, 行业商机大 ;
非洲当地较少电子生产商 , 有待外商开拓 ; 尼日利亚电脑渗透率低 , 居民多依赖智能手机上网 ;]
Samsung, Nokia等手机较 iPhone受欢迎 ; 周边产品也受欢迎 ,本港产品在质量上具优势 .
资料来源 :香港统计处 , 综合受访者意见 . 7
BRIC GDP Forecast
2006 2010 2015 2020 2030 2040 2050 US US US US China China China
Japan China China China US US US
Germany Japan Japan Japan India India India
China Germany Germany Germany Japan Brazil Brazil
UK UK UK UK Russia Russia Mexico
France France France India Germany Japan Russia
Italy Italy Italy France Brazil Mexico Indonesia
Canada Canada Russia Russia UK Germany Japan
Brazil Russia India Italy France UK UK
Russia Brazil Brazil Brazil Mexico France GermanySource: Global Insight World Service and Goldman
Sachs
India Channel
9
India – Geography & Industries
Mumbai
New Delhi
Kolkata
Chennai
• Key SME Clusters in India
Challenges of doing business in India
• Corruptive system
• Weak sense of standards and execution (Jugaad)
• Good at bargaining
• Poor infrastructure
• Tech Savvy but believe in face to face
• talk talk talk…Overpromising under delivery
Turkey
Turkey Channel
16
Top 10 Supplier Markets for Turkish Buyers
Q1 2012
Market % of total inquiries
China 66%
India 4%
Turkey 2%
Hong Kong 2%
South Korea 2%
Malaysia 2%
Taiwan 2%
United States 2%
Ukraine 1%
Pakistan 1%
17
Top 10 Industries for Turkish Businesses
18
Q1 2012
Industry category % of total inquiries
Machinery 11%
Agriculture 9%
Food & Beverage 8%
Construction & Real Estate 7%
Apparel 7%
Minerals & Metallurgy 6%
Textiles & Leather Products 6%
Beauty & Personal Care 6%
Chemicals 4%
Automobiles & Motorcycles 3%
Country Profile - China
Supply Distribution
20
Source: Alibaba
International Trades
22
Important Trading Hubs
Buyer Markets
Manufacturing and Trading Regions
The Importance of Sourcing Channels to Buyers
53
52
50
46
40
39
27
26
47
39
48
42
30
35
24
24
56
57
50
48
44
41
28
27
Internet-Search engine
Internet-B2B e-commerce
platforms/portals
Local trading markets/wholesale
centers
Recommendation from others
Trade shows/exhibitions
Association
Yellow pages
Magazines and newspapers
Importance of various channels to buyers
Overall International Sourcing
Online channels
Offline channels
Traditional channels
• International buyers prefer sourcing through multi-channels, but the online channel is the most important one for them.
Local Sourcing
Source: The Nielsen Company
BRIC e-Commerce Potential
US$10.6m in online retail Sales
largest in Latin America
online market will expand over 12% a year
60mil internet users
15mil online shoppers
largest online population in Europe
grow 12% a year
e-commerce transaction reaches $100 billion
Indian middle class of 288 million people = the entire U.S. consumer base
growing at 29% a year
Manage Your Digital Content - Catch Audiences’ Attention in a Few Seconds
Top 3 Considerations When Buyers Choose Suppliers
What concerns the buyers most in dealing with new suppliers?
Range <1 1-2 3-5 6-7 >7
Satisfaction Rate
Number of Days
Response Time Expectation from SME buyers （ Source: Alibaba.com Internal
Survey）
2. Facebook1. LinkedIn 3. Youtube 4. Meetup 5. Pinterest
SNS
Mention Frequency (Importance)
Other Online Marketing Platforms
Professional Sourcing Club(PSC)
Supporting by Alibaba.com, PSC (Professional Sourcing Club) is an online and offline networking group aiming to gather trading, sourcing and supply chain experts from various industries and regions to share market intelligence and creative ideas, search for talents and encourage more interactions between members such as organizing professional seminar, networking, leisure activities, sourcing tours, visiting trade shows etc. to contribute the industry as a whole and benefit mutually.。
To join, please click herePlease contact Mr. Michael Mang at [email protected] for more information
Sourcing Hub Service
Meeting with Suppliers
Package A: Meeting with suppliers in local office
Package B: Meeting with suppliers & factory visit
Market Intelligence
Acquire sourcing tips from our expert team on:- Market information;- Sourcing tips;
Pre-trip Arrangement
Leave all transportation arrangements to us:- hotel pick up;- Alibaba.com local office;
More Information: http://www.alibaba.com/sourcinghub
please apply here
Meet pre-screened suppliers in one day in one of the 17 Asian industrial Zones (Sourcing Hubs)
Conclusions
Alibaba.com makes doing business easier anywhere
Thank you!
Buyer Service & Development [email protected]
Copyright NoticePlease note:Michael Mang & Alibaba.com retain the right of copyright of all material in this presentation. No part of it is to be copied or published or circulated to any third parties without permission from Michael Mang or Alibaba.com
