Lee Hopkins

social media 15th September 2010

advanced communication strategies and tools

Anglicare and

What is it and how do we do it effectively?

of what you think you know

about life online is wrong

!

connect

keep in touch

around the world

Social media

! Where we currently are

1.China 1.34 billion

2.India 1.19 billion

3.Facebook 0.5 billion

4.USA 0.3 billion

Australian Population Clock 22,459,291

95 short paragraphs that changed business on the internet for ever

the first website to be turned into a book – cluetrain.com

3Ts + A = Social Media Ethos

Truth

Trust

Transparency

Accountability

It’s all about the conversation

¾ of Australian consumers use social technologies

¼ create their own content

Average Australian Social Networker earns $73,876

Bolster a company’s

Reputation

Correct inaccurate Rumours

Provide correct

Information

Tell the company’s

Story

Address unhappy

Customers

Source: Hopkins & Magee, 2009

ROI

Return on Investment

Return on Involvement

non-involvement = Cost Of Inaction (courtesy of Laurel Papworth)

Two definitions

2.0 It is... A 5,000 piece puzzle?

Web2.0 5 components

blogs

microblogs

social networks

podcasts

videos

1 blogs

2 Twitter

? WTF Twitter?

3 Social networking

4 Podcasting

podcast listen anywhere

podcast listen anywhere

au

dit

ory

kin

esth

etic visu

al

1. Interviews

2. Speeches

3. Presentations

4. Team/product updates

5. Novelty!

video

http://www.youtube.com/watch?v=VSdxqIBfEAw

What’s the world’s favourite search engine?

What’s the second-favourite search engine?

Which site is the world’s largest video site?

“YouTube leads video sites at nearly 144 million

videos. Users upload over 65,000 videos per

day” Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/

“Facebook receives some 415,000 260,000

video uploads per day” Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/

What you need to be aware of

1. Have something they can get excited about

2. Go where they are

3. Always be personal in your approach

4. Learn to relinquish control

5. Let others tell your story for you

!@#!

• Truth, Trust, Transparency & Accountability

3T&A communication

universe:

• The Internet

• 9/11

• PC

• Harry Potter

Black Swan moments in

history

Conclusions

of what you think you know

about life online is wrong

of all statistics in presentations are made up