Alignment Njsla Caputo102009 Rev

Special Libraries AssociationConnecting People and Information

Creating the FutureSLA at 100: Changing and Realigning

New Jersey and

Princeton-Trenton Chapters of SLA7 October 2009

Anne Caputo, President-Elect SLA


“There are some things you learn best in calm, and some in storm.”

~Willa Cather


“If you don't know where you are going, any road will get you there.”

~Lewis Carroll


“Just lie down on the floor and keep calm.”

~John Dillinger


The best time to change your business model is when you have momentum propelling you forward.

~Seth Godin

Tribes


We live in a time of….

Information and Knowledge Explosion


Did You Know 3.0 and 4.0? ~ YouTube

• There are 31 billion searches in Google every month, in 2006 this number was 2.7 billion

• Time it took to reach a market audience of 50 million• Radio – 38 years• Television – 13 years• Internet – 4 years• iPod – 3 years• Facebook – 2 years


Did you Know 3.0 and 4.0? ~ YouTube

The computer in your cell phone today is 1 million times cheaper 1 thousand times more powerful 100 thousand times smaller

Than MIT’s most powerful computer in 1965

What used to fit in a building now fits in your pocket.

What used to fit in your pocket will fit inside a blood cell in 25 years



• Number of Internet devices in use• 1984 – 1,000• 1992 – 1,000,000• 2008 – 1,000,000,000

• One week’s worth of content in The New York Times contains more information than a person was likely to come across in a lifetime in the 18th century

• There were more video uploads to YouTube in the last 2 months than content on ALL network television since 1948



• Last year Americans had access to• 1,000,000,000,000 web pages• 1,000,000+ new books • 65,000 iPhone apps • 10,500 radio stations • 5,500 magazines• 200+ cable television networks • 240,000,000 televisions

• Of which 2,000,000 are in bathrooms

Source: Media Convergence Forum

Rome in 2008 and New York in 2009


What does this mean?• Snap out of it!• We live in a time when

– Change is constant– Flexibility matters– Attitude is everything

• We need to be• Positive• Interesting• Inventive• Persistent


What we call it What others might call it

• Acquisitions• Collection Development• Cataloging• Taxonomy & Metadata• Reference• Library Instruction• Online Searching• Information Analysis

• Purchasing• Selection • Organization• Classification• Customer assistance• Teaching/Training• Research• Market Intelligence

What does this mean?


Monster.com Job DescriptionQualifications:

Research experience with merchants, payments, financial services, and internet services

Demonstrated ability to formulate and deliver insights that have importantly impacted business results

Ability to quickly understand and use a variety of data to uncover a cohesive "story" that will help decision-makers take action; ability to

summarize and "bottom line" research results in crisp executive summaries and recommendations

Demonstrated experience and success managing large international research projects.

Deep experience doing research to support marketing organizations and/or agencies

Strong written, presentation and oral communication skills.

Strong vendor management skills and demonstrated experience

MA, MBA, in business, marketing, psychology or related field; BS considered with very strong experience. Ph.D. is a strong plus

•


Monster.com Job Description

• What company?

• What heading?

• What price?

• EBay-PayPal

• Research

• $115,000


We are learning how to communicate our value

We are building our information tribe

It is Align in ‘09 timeand

It is a GAME CHANGE

For the entire Information Profession



































Getting your first job

1969 Volkswagen BeetleTaken in 1976 at

Lockheed Missiles & Space Corp.in

Palo Alto, California


Godin from Tribes

• One person with persistent vision can make change happen

• Cannot support the status quo, we need to move forward

• Growth & success are linked to breaking the old rules

• Only fear holds us back


• Imagine what an association can do!

• Imagine what an entire profession can do!

Are you part of the Tribe?

Will you Align in ’09?


THANK YOUANNE CAPUTO

[email protected]

Business

Alignment Njsla Caputo102009 Rev