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AIRC 2016 Will the Insurance Industry Survive the New Branding Age? Wednesday 29th June 2016

Tom Sitati MCIM Chartered Marketer Partner - Brand Integrated Consulting

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It is not all about technology

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The sands are shifting… fast!Are you prepared?

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transparency in an opaque

industry

10

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financial institutions still facing a “crisis of confidence”

9

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demand for simplicity

8

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the instant gratification generation

7

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a selfish world 6

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the power of peer to peer 5

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the rise of activism 4

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african fatalism still with us

3

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new media and society 2

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you can’t discount technology any more 1

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It is still not all about technology though

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