About InboundID

InboundIDindonesia #1 inbound marketing agency

http://www.inboundid.com


InboundID (PT AMARTA ZWARA GUNA)

full services inbound marketing consultant founded in 2009, 40+ talents, 30+ running campaigns across verticals in south east asia

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about



clients

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more clients

technology & partnerkenshoo is the global leader in predictive marketing software. get to know more here http://www.kenshoo.com

moz is a top notch seo and inbound marketing platform. get to know more here http://www.moz.com

the most powerful tools to build high conversion landing pages get to know more here http://www.unbounce.com

visual website optimizer is the most comprehensive conversion rate optimization tools. get to know more here http://www.vwo.com

http://www.kenshoo.com

http://www.moz.com

http://www.unbounce.com

http://www.vwo.com

InboundID is a certified Google Partner. In June 2014, Google announced InboundID as the #1 winner of Google Partner All Stars Challenge in Indonesia. A prestige awards for Google partner agency around the globe.

behaviour & opportunities

THE MARKET

“Of the South East Asian countries, Indonesia was the only to top a global ranking by B2C E-‐commerce growth, ranking second after China.”

the market!indonesia’s unique market

71M+!internet user in indonesia

#1!google is number 1 visited site in indonesia (alexa)

69M+!active facebook users

Multi-Screen Worldindonesian unique market required multi screen optimization for maximum result. your website needs to be on the top of the competition on desktop, mobile and tablet to be the winner.

the future strategy

INBOUND MARKETING

Inbound MarketingWe believe in God and

STRANGERS VISITORS LEADS CONSUMERS PROMOTERS

MEASUREMENT

ATTRACT CONVERT CLOSE DELIGHT

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STRANGERS VISITORS

ATTRACT

from to

objectiveimprove brand reach and awareness

metrics!• search ranking, queries & impression • social & content reach

!generate high quality traffics

metrics!• website engagement (time on site, page per

visit, and content consumption) • social engagement (like, comment, and

share)

VISITORS LEADSfrom to

CONVERT CLOSE

CONSUMER&

objectiveconvert more visitors to consumers, members or other valuable goals

metrics!• conversion rates • revenue

DELIGHT

CONSUMER PROMOTERSfrom to

objectiveextend the lifetime value of each consumers and making sure that each and every consumers receive the value they are looking for.

metrics!• returning visitors • repeat sales • content virality


the channels

• search marketing

• organic search

• paid search !

• social media marketing !

• display advertising

• user behaviour analysis !

• conversion rate optimization

• display retargeting

• display retargeting

• email marketing

search marketing

how search marketing works with inbound marketing

STRANGERS VISITORS LEADS CONSUMERS PROMOTERS


general high demand keywords, increase reach, generate more traffics

target people that might already knew the product, brand or type.

focus on keywords with action word or specifics characteristic

detailed keywords related to enhancement of the products or supports.

volume conversion

organic search

the process

keyword research competitive research market research

technical optimization (crawl-ability, navigation) content creation & optimization

preparation on-page

contextual content creation, distribution & amplification social authority+

off-page

analytics

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research

search competitiveness of your business vs yours competitors, including rankings, search queries, search impressions, etc

in-‐depth compe--ve research

how your website communicates with the search engine

technical research

including user behaviour analysis and content analysis.

audience research

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keywords

keyword research

• Brand, Head & Tail • Valuable keywords only, keywords that doesn’t

deliver value will be replaced • Based on agreed-on metrics

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contents

identify and understand persona

key-understanding • interest • reach-able channels

create content that contextually relevant and engaging.

content distribution and amplification (backlinks)

amplification • social media • content network • news & press

release network

premium tailor made contents per month for both on-page & off-page use

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social authority+

-! The social authority optimization started by creating personas that represents the target market.!

-! The personas will then be translated in to live accounts (newly created or suitable existing account).!

-! Each personas will create and post tailor made article on their blog.!

-! The post will be amplified through social media account including but not limited to Twitter, Facebook, Instagram, Pinterest, Slideshare, YouTube & Tumblr.!

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main goals : !• improve keywords ranking on search engine • drive sales conversions

success metrics

iden-fied goals

user indicators :!• organic traffics (branded / non branded) • page per visit • time on site

key performances indicators :!• ranking on relevant keywords • search queries & impressions growth • website engagement & content consumption

target kpi's

10% Minimum search queries growth MoM

10% Minimum search queries impression growth MoM

15% Minimum organic traffics growth MoM

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100% Target keywords on the 1st page of SERP

reportingmonthly reporting includes

• executive summary • campaign activities • performances • market & competitive

insights • target vs achievement • next campaign plan

insightful reporting dashboard

http://search.inbound.id

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http://search.inbound.id

paid search

campaign strategy by devices

mobileshort head keywordsactionable keywordslocalize keywords

desktopbrand keywordstail spesific keywordslocalize keywords

audience targeting

keywords location language devices

success metrics

main goals : !• drive high quality traffics and sales conversion

iden-fied goals

user indicators :!• page per visit • time on site

key performances indicators :!• search market share • click through rates • conversion rates • cost per click / conversion

target kpi's

10% Minimum conversion rates growth MoM

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5% Minimum cost efficiency on MoM

conversion rate optimization process must be included


• executive summary • campaign activities • performances • market & competitive

insights • target vs achievement • next campaign plan • transparent real cost

sharing

unified dashboard


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social media marketing

facebook for business

highly targeted audienceSample Audience Targeting!Location - Living In: • Indonesia Age: • 18 - 40 Gender • Male & Female Behaviors: • Online spenders • Smartphones and tablets, New

smartphone and tablet owners, Smartphone Owners, Tablet Owners

Placements: • on News Feed and right column on

desktop computers, Mobile Feed and Third-party Apps

ad strategy

brand reach & awareness

Page Post Engagement

Page Like

drive traffics & conversions

Click to Website Offer Claim

loyalty & retentions

success metrics

main goals : !• brand awareness & engagement • drive high quality traffics and sales conversion

iden-fied goals

user indicators :!• like / comments / share • page per visit • time on site

key performances indicators :!• click through rates • conversion rates • cost per click / conversion

target kpi's

10% Minimum conversion rates growth MoM

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5% Minimum cost efficiency on MoM

20% Minimum brand reach growth MoM

conversion rate optimization process must be included


• executive summary • campaign activities • performances • target vs achievement • next campaign plan • transparent real cost

sharing

unified dashboard


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display advertising

performances based display campaign

networkgoogle display network &partner sites

improving customer lifetime value with retargeting

audience segmentation

creative development

based on audience

segmentation

ad testing and optimisation

segmentation based on interest / last visited page / last purchased items

creative ads are tailored to each and every segmentation. e.g. user who was

persistent ad testing based on the users responses.

how retargeting works

Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

key advantages

show the right ads to the right people at the right place and time by learning the user behaviour and interest

success metrics

main goals : !• brand awareness & engagement • drive high quality traffics and sales conversion

iden-fied goals

user indicators :!• visits • time on site • page per views

key performances indicators :!• competitive impressions share • click through rates • conversion rates • cost per click / conversion

target kpi's

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5% Minimum cost efficiency MoM

10% Minimum impression share

15% Minimum brand reach growth MoM


• executive summary • campaign activities • performances • target vs achievement • next campaign plan • transparent real cost

sharing

unified dashboard


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conversion rate optimization

user behaviour analysis

conversion funnel analysis

user behaviour analysis

a/b testing & multivariate

testing

understand how users interact with the website interface. !output: behaviour report

• heatmap • clickmap • behaviour flow • initial hypotesis

understand the user journey to conversions. !output: testing hypotesis

test the hypothesis by testing pages on conversion funnel !output: optimized pages for conversion funnel

the process

target kpi's

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9-12% Growth on conversion rate optimization

case studies

the challenges -‐ brand posi,oning through keyword posi,ons in SERP. Targeted keywords includes “hotel Bandung”, “hotel Jakarta”, “,ket pesawat”, etc.

-‐ generate high quality traffics through organic search and improve conversion rates for organic traffics.

our solutions-‐ change the keywords focus to keywords with business value for branding & conversion to sales

-‐ improve the online authority by running effec,ve content marke,ng campaigns

-‐ we analyze the user behaviour and implement the content op,misa,on based on the results

the results Improved average keywords ranking from 28.95 to 2.45

Keywords Rank Ranked URL Ini,al Rank

hotel jakarta 3 hUp://www.pegipegi.com/hotel/jakarta/ 54

,ket pesawat 5 hUp://www.pegipegi.com/,ket-‐pesawat/ 16

hotel di bali 2 hUp://www.pegipegi.com/hotel/bali/ 27

hotel bandung 3 hUp://www.pegipegi.com/hotel/bandung/ 10

hotel yogyakarta 3 hUp://www.pegipegi.com/hotel/jogja/ 33

air asia 6 hUp://www.pegipegi.com/,ket-‐pesawat/air-‐asia/ 101

,ket pesawat murah 2 hUp://www.pegipegi.com/,ket-‐pesawat/ 13

ci,link 2 hUp://www.pegipegi.com/,ket-‐pesawat/ci,link/ 18

lion air 2 hUp://www.pegipegi.com/,ket-‐pesawat/lion-‐air/ 101

garuda indonesia 5 hUp://www.pegipegi.com/,ket-‐pesawat/garuda-‐indonesia/ 44

hotel bali 2 hUp://www.pegipegi.com/hotel/bali/ 59

airasia 2 hUp://www.pegipegi.com/,ket-‐pesawat/air-‐asia/ 101

Improved organic traffics revenue by up to 78.9%

the results

thank youlet’s discuss over coffee, shall we?

ridho putradi s’gara founder & ceo

[email protected] +62-‐811-‐830-‐1984

diah widiardini account manager [email protected] +62-‐812-‐9167-‐6585

Business

About InboundID