Passage A Think About ItThink About ItThink About ItThink About It Read About ItRead About ItRead About ItRead About It Talk About ItTalk About ItTalk

Embed Size (px)

Text of Passage A Think About ItThink About ItThink About ItThink About It Read About ItRead About ItRead...

  • Slide 1

Slide 2 Passage A Think About ItThink About ItThink About ItThink About It Read About ItRead About ItRead About ItRead About It Talk About ItTalk About ItTalk About ItTalk About It Write About ItWrite About ItWrite About ItWrite About It Slide 3 1.What is a bathtub battleship referred to in this passage? Reference: A bathtub battleship is a toy battleship made of Ivory Soap that children play in a bathtub. Slide 4 2.Why is Ivory Soap so popular among Americans? Reference: It is pure and it floats. Slide 5 3.How did Proctor & Gamble succeed in promoting Ivory Soap? Reference: It took advantage of a successful nationwide advertising campaign. Slide 6 Read About It Language PointsLanguage PointsLanguage PointsLanguage Points Content AwarenessContent AwarenessContent AwarenessContent Awareness Language FocusLanguage FocusLanguage FocusLanguage Focus Slide 7 Bathtub Battleships from lvorydale American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory SoapAmerican mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap (a registered trademark of the Proctor & Gamble Company). This is because its reputation for being safe, mild, and reputationmild pure is as solid and spotless as the marble of the Lincoln Memorial. It doesnt even taste all that bad. And should you drop it into a tubful of cloudy, child-colored water, not to worry it floats.spotlessLincoln MemorialAnd should you drop it into a tubful of cloudy, child-colored water, not to worry it floats. Slide 8 Ivory Soap is an American institution, about as widely recognized as the Washington Monument and far more well respected than Congress. It had already attained this noble status when Theodore Roosevelt was still a rough-riding cowboy in North Dakota. Introduced in 1879 as an inexpensive white soap intended to rival the quality of imported soaps, it was mass marketed by means of one of the first nationwide advertising campaigns. People were told that Ivory was so pure that it floats, and the notion took hold. As a result, at least half a dozen generations of Americans have gotten themselves clean with Ivory.Washington MonumentstatusTheodore Rooseveltrivalimportedby means ofnotionAs a result Slide 9 So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination. Not even Proctor & Gamble knows how many billions of bars of Ivory have been sold. The company keeps a precise count, however, of the billions of dollars it earns. Annual sales of Ivory Soap, Ivory Snow, Crest toothpaste, Folgers coffee, and the hundreds of other products now marketed under the Proctor & Gamble umbrella exceed thirty billion dollars.bars The company keeps a precise count, however, of the billions of dollars it earns.exceed Slide 10 The company has grown a bit since it was founded in 1837 in Cincinnati, Ohio, by a pair of immigrants named William Proctor and James Gamble, each of whom pledged $3 596.47 to the enterprise. For decades Proctor & Gamble manufactured candles and soap in relatively modest quantities. It took more than twenty years for sales to top one million dollars, which they did shortly before the Civil War. The companys big break came with the introduction of its floating soap and the realization that an elaborate advertising campaign could turn a simple, though high-quality, product into a phenomenon. The soaps brand name was lifted from out of ivory palaces, a phrase found in the Bible. So successful was this new product and the marketing effort that placed it in the hands of nearly every American that the company soon built an enormous new factory in a place called Ivorydale.manufacturedmodestIt took more than twenty years for sales to top one million dollars, which they did shortly before the Civil War.elaboratephenomenon Slide 11 Proctor & Gamble never forgot the advertising lessons it learned with Ivory. For instance, it was among the first manufacturers to use radio to reach consumers nationwide. In 1933 Proctor & Gambles Oxydol soap powder sponsored a radio serial called Ma Perkins, and daytime dramas were forever after known as soap operas. Over the years the company added dozens of new product lines such as Prell shampoo, Duncan Hines cake mixes, and the ever-present Tide, new and improved many a time. To this day, however, Ivory Soap remains a Proctor & Gamble backbone product.sponsored Slide 12 Ivory remains a favorite among consumers, too, and no wonder. With a bar of Ivory Soap in your hand, you are holding a chunk of American history. If you like, you can even wash your hands and face with it and be assured that it is ninety-nine and forty-four-one- hundredths percent pure. And it floats.assured The latter quality of Ivory Soap is especially attractive to children. Generations of little boys armed with toothpicks, miniature flags, or leftover parts from model ships there are always a few have converted bars of Ivory Soap into bathtub battleships. A note of warning for any small boys who may be reading this: Mothers tend to frown on the practice.latterminiature frown on (613 words) Slide 13 naughty a. (esp. of children) behaving badly and not being obedient; (of behavior) bad(esp. of children) behaving badly and not being obedient; (of behavior) bad Examples Tom used to be a naughty boy and get into lots of trouble.Tom used to be a naughty boy and get into lots of trouble. It was rather naughty of you to deceive the tax inspector.It was rather naughty of you to deceive the tax inspector. American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap. More to learn More to learn Slide 14 American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap. Translate Slide 15 Examples Massachusetts Institute of Technology has a good academic reputation.Massachusetts Institute of Technology has a good academic reputation. Bills love affair ruined his reputation.Bills love affair ruined his reputation. reputation n. an opinion held about someone or something, esp. by people in general; the degree to which one is trusted or admiredan opinion held about someone or something, esp. by people in general; the degree to which one is trusted or admired Slide 16 mild a. gentle, not violent gentle, not violent Examples She cant accept even mild criticism of her work.She cant accept even mild criticism of her work. I prefer a mild cigar if you dont mind.I prefer a mild cigar if you dont mind. Slide 17 spotless a. extremely cleanextremely clean Examples Even in the most spotless homes, carpets need regular vacuuming to keep them looking good.Even in the most spotless homes, carpets need regular vacuuming to keep them looking good. She seemed the perfect match for the prince young and pretty with a spotless reputation.She seemed the perfect match for the prince young and pretty with a spotless reputation. Slide 18 The Lincoln Memorial is a tribute to President Abraham Lincoln and the nation he fought to preserve during the Civil War (1861-1865). The Lincoln Memorial was built to resemble a Greek temple. It has 36 Doric columns, one for each state at the time of Lincolns death. A sculpture by Daniel Chester French of a seated Lincoln is in the center of the memorial chamber. Lincoln Memorial Slide 19 And should you drop it into a tubful of cloudy, child-colored water, not to worry it floats. Translate Slide 20 Of all the Presidents of the United States, George Washington is the most celebrated. Efforts to commemorate his legacy began during his lifetime and continue to this day. Down through the years they have taken on many forms. But none have captured the imagination of the people world-wide like the Washington Monument. Slide 21 Examples Nurses are undervalued, and they never enjoy the same status as doctors.Nurses are undervalued, and they never enjoy the same status as doctors. The status of black Americans was not admitted until 1965 when the Voting Act was passed.The status of black Americans was not admitted until 1965 when the Voting Act was passed. status n. 1)high social position; recognition and respect by others1)high social position; recognition and respect by others 2)ones legal position, or condition Slide 22 Theodore Roosevelt (18581919) 26 th President (1901-1909) of the US. He first came to North Dakota badlands in September 1883 on a hunting trip. While here he became interested in the cattle business. He returned the next year and established a ranch. Here in the North Dakota badlands, where many of his personal concerns first gave rise to his later environmental efforts, Roosevelt is remembered with a national park that bears his name and honors the memory of this great conservationist. Slide 23 Examples No computer can rival a human brain.No computer can rival a human brain. Cassette recorders cannot rival CD players in sound quality.Cassette recorders cannot rival CD players in sound quality. She and I are rivals for the swimming prize.She and I are rivals for the swimming prize. rival 1) v. to equal; to be as good as or reach the same standard as1) v. to equal; to be as good as or reach the same standard as 2) n. one who attempts to equal or surpass another; a competitor. 2) n. one who attempts to equal or surpass another; a competitor. Slide 24 import v. to buy or bring in from another country to buy or bring in from another country Examples After entering into WTO, China will import more agricultural products.After entering into WTO, China will import more agricultural products. To import from Russia, a firm needs Russian rubles.To import from Russia, a firm needs Russian rubles. What is the antonym of import ? Keyexport Slide 25 by means of by using by using Examples The fore