5 Tips for Landing Page Optimization

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    08-May-2015

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You have 4 seconds to get their attention. We have 5 tips to make it happen. View the Guide to Effective Landing Page Optimization slideshare to learn: How testing and optimization can improve your campaign ROI How to engage online customers in the critical first four seconds How to share results across your organization

Transcript

  • 1.LANDING PAGE OPTIMIZATIONCONVERSION Best Practices to Lift ConversionOPTIMIZATION PRESENTATION

2. A landing page exists toconvert site trac intosales prospects. 2013 WEBTRENDS INC.2 3. You have 4 seconds to get a customers attention, and hold it. 2013 WEBTRENDS INC. 3 4. THE KEY TO 4-SECOND SUCCESSMessaging thatresonates with thecustomer. 2013 WEBTRENDS INC.4 5. THE WAY TO ACHIEVE IT: Testing messaging and designs, so you can optimize landing pages eectively. 2013 WEBTRENDS INC. 5 6. Landing pages are the most vulnerable to customerabandonment. 2013 WEBTRENDS INC.6 7. Only 3% of visitors make a purchase. 2013 WEBTRENDS INC. 7 8. Testing + optimizing landingpages helps you get beyond 3% 2013 WEBTRENDS INC. 8 9. Test your messaging in a controlledenvironment:Immediatelyprove ROI. 2013 WEBTRENDS INC. 9 10. There are 5 best practices to help5 you optimize a landing page. 2013 WEBTRENDS INC. 10 11. There are 5 best practices to help you optimize a landing page.Choose one simple page with aclear call-to-action1 2 3 4 5 2013 WEBTRENDS INC. 11 12. There are 5 best practices to help you optimize a landing page. Focus on one metric, such as click-through or conversion rate.1 2 3 4 5 2013 WEBTRENDS INC. 12 13. There are 5 best practices to help you optimize a landing page.Have a sense of your baseline.1 2 3 4 5 2013 WEBTRENDS INC.13 14. There are 5 best practices to help you optimize a landing page.Determine which page elements to test.1 2 3 4 5 2013 WEBTRENDS INC. 14 15. There are 5 best practices to help you optimize a landing page.Develop a hypothesis.1 2 3 4 5 2013 WEBTRENDS INC. 15 16. Learn more best practices in our white paper. DOWNLOAD 2013 WEBTRENDS INC.16