Embed Size (px)
DESCRIPTION
Jenny Halasz President of JLH Marketing presentation on Search Engine and Landing Page Optimization from Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Citation preview
SEO AND USABILITY
@jennyhalasz
Experienced. Ethical. Elemental.
@jennyhalasz
Agenda
Assumptions Basic SEO User-Centered Design Best Practices Friction/Unsupervised Thought Personas Motivation/Value Proposition
@jennyhalasz
Basic SEO “Musts”
Must be seen Must be relevant Must motivate a click
@jennyhalasz
Keyword Research
http://searchengineland.com/the-keyword-research-rabbit-hole-110489
@jennyhalasz
Search for “keyword research”
@jennyhalasz
Personalized
@jennyhalasz
Push vs. Pull
@jennyhalasz
F-Shaped Pattern
@jennyhalasz
F-Shaped Pattern
@jennyhalasz
Short and Sweet
@jennyhalasz
Make it Fast
@jennyhalasz
Friction
@jennyhalasz
Friction
@jennyhalasz
Friction
@jennyhalasz
Unsupervised Thought
@jennyhalasz
Supervised Thought
@jennyhalasz
Supervised Thought
@jennyhalasz
Personas
Name Picture Backstory
@jennyhalasz
Motivation
@jennyhalasz
Value Proposition
@jennyhalasz
Motivation
@jennyhalasz
Value Proposition
@jennyhalasz
Calls to Action
@jennyhalasz
Calls to Action
@jennyhalasz
If you remember nothing else…User-centered design is ROI!
Reduce Friction and Unsupervised Thought
Obvious Motivation and Value Proposition
Interact with a Clear Call to Action
@jennyhalasz
Recommended Reading
