5 Steps to Sourcing Like a Pro on LinkedIn

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5 Steps to Sourcing Like a Pro on LinkedIn


Jean O’Brien Customer Success Consultant LinkedIn

Rob Leach Media Solutions Consultant LinkedIn


Agenda What we’ll cover in the next 30 minutes: • How to get Smart on the Talent Pool

• Mastering Boolean and Other Search Techniques

• The Golden Rules of InMails

• Managing Prospects with Talent Pipeline

• Measuring Your Success

• What our most successful clients do

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

93M+ UNITED STATES OF AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

15M+ UNITED KINGDOM

7M+ FRANCE

6M+ ITALY

1M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

4M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

300M+ Members

worldwide

+2 New members per second

187M Monthly unique visitors

How to get Smart on the Talent Pool


Quotes

– For an exact phrase, enclose it in quotation marks (e.g. "product manager") – Narrows your search

NOT – To exclude a particular term, type NOT before it (e.g. NOT recruiter) – Narrows search

AND

– To get results that must include 2 or more terms in a list, use AND as a separator (e.g. manager AND director) – Narrows search

OR

– To include at least 1 term, separate 2 or more with OR (e.g. sales OR marketing). Great for common spellings or synonyms of a word

– Broadens search Parentheses

– To do a complex search, combine terms using parentheses. For example, if you are looking for a number of different job titles bracket them (manager OR supervisor OR director OR VP)

– Narrows search

Mastering Boolean and Other Search Techniques Master the Art of Boolean


Mastering Boolean and Other Search Techniques Other Search Techniques

Search Alerts

Similar Profiles and People Also Viewed

Refinement and Custom Filters

Groups


InMailing The Golden Rules of InMailing

Do: Start a conversation Be brief and to the point Personalize the message Be authentic Emphasize growth Leverage shared connections Ask for referrals Include next steps

Don’t: Make it feel like a template Focus on the job Include the job title in the

subject line Ask for a resume Don’t send the job description


Managing Prospects with Talent Pipeline

Source

Identify where you know the lead from

Status

Track the progress of a lead through the pipeline

Tags

Add skills, experience,

job roles, attributes

Activity

View activity on a lead ________

Add

reminders

Contact

Access to personal contact

information


Measuring Your Success

Recruiter Usage • Searches Performed • Saved Searches and Search

Alerts • Profiles Viewed

Job Analytics • Number of Views • Number of Applies • Number of Shares • Deeper Dive into each Job

Posted

Pipeline Analytics • Most used status • Sources – where are you getting

the best talent from • Most used tags among the team

InMail Analytics • Number Sent • Number Accepted • Number Declined • Response Rate • Percentage of Templates Used


Review: 5 Steps to Sourcing Like a Pro on LinkedIn

Get smart on the Talent Pool

Mastering Boolean and Other Search Techniques

The Golden Rules of InMails



What our most successful clients do

What do our most successful clients do?


Three core components work together to drive recruiting effectiveness

Proactive Sourcing

Automated Engagement

Strategic Sourcing and Pipelining

Metrics and Analytics

Personalized Job Targeting

Talent Brand Development


Meet Tom

Your ideal passive candidate

Tom Harris

500+ Connections

2nd

Software Engineer

Has 500+ connections – primarily in IT

He is a tech geek and follows all the high profile gurus and keeps up to date in groups

He follows his favourite software companies to hear about projects. He also sees their jobs.

He is a typical passive candidate with 6 years in an IT consultancy.

He is comfortable in his company but is open to opportunities


Recruitment messaging appears in front of your targeted members

Picture yourself with a career in

Reach your ideal audience wherever they go on LinkedIn

Tom Harris

Monarch Recruitment Ltd Picture Yourself at


Tom Harris

500+ Connections

2nd

Software Engineer

As seen by:


Follow your target audience wherever they go on LinkedIn

Your Recruitment

Message Here

Your Recruitment

Message Here

Your Recruitment

Message Here


Connections posting, liking and sharing content


Tom Harris

500+ Connections

2nd

Software Engineer

As seen by:


The number one activity on LinkedIn is viewing member profiles


Tom Harris

500+ Connections

2nd

Software Engineer

As seen by:

Tom Harris

Monarch Recruitment Ltd Picture Yourself at


When members research your company, engage them with branding and personalised jobs

• 20% of visitors click the top banner and/or links

• A third of visitors go on to click on a job


Tom Harris

500+ Connections

2nd

Software Engineer

As seen by:


One size does not fit all. Relevant content increases engagement with a passive audience.

Audience: Oil & Gas

Audience: IT Audience: Refer a Friend


Increased engagement with talent doubles the effectiveness of your proactive outreach

Likelihood to accept an InMail

No previous engagement APPROX.

20%

30% OR MORE

40% OR MORE

Only one previous touchpoint

Fully Engaged: Researching your company Following your company Viewing relevant jobs and media


Tom Harris

500+ Connections

2nd

Software Engineer


11%

34%

0%

10%

20%

30%

40%

Clients who invest in branding on LinkedIn can more successfully hire passive and active candidates

Clients on LinkedIn (Recruiter + some Jobs)

Clients who have invested in talent brand on LinkedIn

(The LinkedIn Solution)

Percent of all hires/placements impacted on LinkedIn

“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2013 These averages include companies in all regions and account sizes


Review: 5 Steps to Sourcing Like a Pro on LinkedIn

Get smart on the Talent Pool

Mastering Boolean and Other Search Techniques

The Golden Rules of InMails



What our most successful clients do

Business

5 Steps to Sourcing Like a Pro on LinkedIn