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Optimize your Sourcing using Facebook & LinkedIn Martin Warren Director HCMS/Insidejob Melbourne, Australia [email protected] @MartinWarren www.linkedin.com/in/martinwarren

Optimize your Sourcing using Facebook & LinkedIn

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Facebook Graph search can be a powerful tool, that can unlock a pool of candidates you may miss in your regular searches. They key to undering this tool effectivly, is knowing how to hack it to do your bidding. In this session Martin show you, step-by-step how to unlock the power of graph search to assist you in filling your current requisitions.

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Page 1: Optimize your Sourcing using Facebook & LinkedIn

Optimize your Sourcing using

Facebook & LinkedIn

Martin Warren

Director HCMS/Insidejob

Melbourne, Australia

[email protected]

@MartinWarren

www.linkedin.com/in/martinwarren

Page 2: Optimize your Sourcing using Facebook & LinkedIn

More information and registration details at www.atcevent.com

Page 3: Optimize your Sourcing using Facebook & LinkedIn

• Access to so many channels and tools - where

do you start

• There is so much data online how do you cut

through all the noise quickly

• The haystack is getting bigger as we speak

• What works today may not work tomorrow

We need to be part :

• Data Scientist; and

• Artist

Challenges when sourcing!

Page 4: Optimize your Sourcing using Facebook & LinkedIn

330M

1.2B+ Globally

NZ 2.4M

1.1B 1.3B

If Facebook was a country...

330M Globally

NZ 1.25M

Page 5: Optimize your Sourcing using Facebook & LinkedIn
Page 6: Optimize your Sourcing using Facebook & LinkedIn

Search Plan

Keyword Search

Plan

Job Titles

Who they Work/

Interact with

Conversations What They Do

Professional & Social

Networks

Source Companies

Associations Conferences

User Groups Memberships

Universities Qualifications

Locations

Technical Skills

Industries (or similar)

Industry/ Domain

Experience

Think about what may be misspelt

or abbreviated especially Job

Titles, ever done a search for

Manger or Snr in LinkedIn?

Page 7: Optimize your Sourcing using Facebook & LinkedIn
Page 8: Optimize your Sourcing using Facebook & LinkedIn

LinkedIn – Every Search Works, Right!

• Are We All Finding The Same Candidates?

• Go Beyond Basic Search

• Use Boolean

• People Search

1. By Job Title

2. By Location

3. By Keywords

4. By Company

Page 9: Optimize your Sourcing using Facebook & LinkedIn
Page 10: Optimize your Sourcing using Facebook & LinkedIn

• Need to set your Language to English America

• Uses Natural Language Search (NLS), doesn’t support Boolean

• Huge potential, limitation currently low percentage have professional info on profile

• Some Example NLS Facebook Graph Searches

People who like sourcing

People who live nearby and are Engineers

People who have lived in Christchurch, New Zealand and are Engineers

People who studied at The University of Auckland

Fulton Hogan employees who are Engineers

Jetstar Australia employees who live in New Zealand

People who have lived in Auckland, New Zealand and are Bankers

Facebook – Graph Search

Page 11: Optimize your Sourcing using Facebook & LinkedIn

Thank you it’s been fun!

Martin Warren

Director HCMS/Insidejob

[email protected]

@MartinWarren

www.linkedin.com/in/martinwarren