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You can view the whole 10-video series of "Secrets to Facebook Success" here: http://www.youtube.com/user/social4bizdotcom/videos
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Video 3:
20 Content & Engagement Strategies (Part 1 of 2)
Good content
Engagement
Visibility
SALES
Happy Days!
Trust
Nobody wants to talk to a brand – be real
Be appreciative
Conversation is key
Be humerous
Sign off with your name
Never post as someone else
Amateurs sell product features
Pros sell the benefits
Social marketers sell the dream
Your product/service can make their dreams come true
Which of these are your customers looking for? How does your product help them achieve it? Ref: briancarteryeah.com
What makes you different & interesting?
Brainstorm with customers/customer service Dept.
Refer to it often!
Internet users want to be educated, informed, entertained and have problems solved.
Be helpful, clear, structured & use screenshots.
Link to Blog posts in Facebook.
Accompany with a short description and/or call-to-action.
Share case studies
Breaking news
Infographics
“How-to” articles
www.socialmediaexaminer.com
Content
Expert interviews
1) Most “liked” content
2) High Edgerank
3) Draws the eye
Relevant
Show achievements, products, customers
Get user submissions
Hold an event, hire a photographer, post photos for tagging
Other Peoples Content (OPC):
1) Subscribe to Blogs
2) Make Facebook “Interest Lists”
3) Newsletter subscriptions
Ensure it is relevant to your audience
Include a short description, opinion or call-to-action
Link 50:50 to your content and others
Use PROVEN methods
Learn from others mistakes
Make improvements
Add an innovative twist
1) Formal interviews, presentations, product demos, how-to videos, video testimonials, short recordings of real-time events
Upload to Youtube & link to it
Audio much more important than visual
<€200/$200: Flip HD Camcorder, Kodak zi8, video-capable iPhone or android device
1) Create screencasts (Camtasia)
2) Do online interviews - (Up to 12 people with Tinychat.com or Google + hangout) (record with Camtasia)
3) Stream live video (Livestream or Ustream)
KISS: ≤ 80 characters
Frequency: 1-3 times daily
Experiment with time of the day & week
Out-of-office hours & weekends – less competition
Tag other Pages & People using the @ key
Post shows on the Wall of that Page
Max. 10 tags per Post
Consider if brand will appreciate it.
The End!
Come back for Part 2! www.youtube.com/user/social4bizdotcom/videos