1. Consumerism in the DR: The Auto Industry ADV400 01/14/10 YewandeAwolola, Jessica Leyden, Erica Mckinney, Jennifer Noinaj
2. Agenda Introduction Consumer Behavior Product Environment Observations Conclusion 3. When youthink of the DR, you think about this 4. but you never think about this. 5. Consumer Behavior Avg disposable household income: US$14,287 Santo Domingo: 30.1% households, US$21,413 Santiago: 18% of households, US$8,813 National: US$10,261 6. Disposable Income, Expenditure and Savings 7. Proportion of Total Spending by Income Deciles 8. Product
