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Automobile Industry in the DR

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Text of Automobile Industry in the DR

  • 1. Consumerism in the DR: The Auto Industry
    ADV400 01/14/10
    YewandeAwolola, Jessica Leyden,
    Erica Mckinney, Jennifer Noinaj

2. Agenda
Introduction
Consumer Behavior
Product
Environment
Observations
Conclusion
3. When youthink of the DR, you think about this
4. but you never think about this.
5. Consumer Behavior
Avg disposable household income: US$14,287
Santo Domingo: 30.1% households, US$21,413
Santiago: 18% of households, US$8,813
National: US$10,261
6. Disposable Income, Expenditure and Savings
7. Proportion of Total Spending by Income Deciles
8. Product

  • Insurance

9. Gas prices 10. Public transportation