• Age: 16+

• Gender: Women

• Rebellious

• Outgoing

• Interests:

• Creative writing

• Reading

• Indie/pop music

• Life style:

• Likes their own company

• Cares highly about their appearance

• Shops in clothes shops such as Topshop, New look and River island.

• Owns a smartphone and laptop/computer.

• Would usually download music but sometimes buys albums.

• Prefer music that illustrates a certain message.

• Uses the internet regularly/daily

• Age: 16+

• Gender:

• Women 90%

• Male 10%.

• In education 70%

• Working 30%