Presented by

D

* VIVEK JAIN

AMUL IN 1946 KARIA DISTRICT CO-OPRATIVE MILK PRODUCERS UNION LTD.

AMUL in 1954IN 1973 AMUL SET UP A MARKETING AGENCY NAMED GUJARAT CO-OPRATIVE MILK MARKETING FEDERATION.

Now AMUL

ABOUT AMUL

INTRODUCATION & HISTORICAL GROWTH OF AMUL

STRATEGY

Low price strategy

Maintain quality

Strong supply and distribution channel

Build good relationship

Follow new technology

UTTERLY BUTTERLY AMUL

AMUL GIRL.

THE BUTTER GIRL AND CHEESE BOY

UTTERLY BUTTERLT DELICIOUS AMUL.

Branding strategy

Umbrella brand strategy : common brand ‘AMUL’

: save huge budgets for positioning and promoting product

Campaign and contest program

Advertising strategy

CONCLUSION