93

LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

IN

DISTT. - SRI GANGANAGAR AND HANUMANGARAH(RAJASTHAN)

SUBMITTED TO LOVELY PROFESSIONAL UNIVERSITY

In partial fulfillment of the

Requirements for the award of Degree of

Master of Business Administration

FACULTY GUIDE MR. VISHWAS CHAKARNARYAN

SUBMITTED BY:

AMULDEEP SINGH S1901A08

93

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY

PHAGWARA

CONTENTS PAGE NO.

Acknowledgement 3. Certificate 4.Executive Summary 5.

1) Introduction (6 – 13).

a) Pepsi in India 7.b) Pepsi in Rajasthan 8.c) Features of Pepsi Product 9.d) Hierarchy and Reporting System 11.e) Human Resource 12.f) Competitive Brand 12.

g) Achievements and Awards 13.

2) Purpose of the Study (14 – 15).

3) Literature Review (16 – 22).

4) Research Methodology (23 – 44).

a) Objectives of Research 24.b) Scope of the Study 24.c) Data Collection 25.

5) Data Analysis and Data Interpretation (45 – 87).

6) Findings and Recommendations (88 – 92).

a) Findings 89.b) Recommendation 90.c) Limitations of Study 91.d) Conclusion 92.

Bibliography (93 – 94).Annexure 95.

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ACKNOWLEDGEMENT

For fulfilling M.B.A. summer course training I had to work in an organization for which that opportunity was

given to me by Varun Beverages Ltd.

I express my profound gratitude to the Varun Beverages Ltd. Sri GangaNagar It’ s unit manager Mr.Parkesh

Chopra who has been very kind to allow me to undergo summer training in this esteemed organization

I convey my hearty thanks to Mr. Vipul Varma (TDM) and Mr. Pushpander Choudhary (Area Development

Co-ordinator) for giving me constant guidance, support and cooperation with discussions of various points from

time to time.

This acknowledgement will not be complete without special thanks to Mr. Ranjeet Tiwari (Marketing Executive)

and my university Faculty guide Mr. Vishwas Chakranayan who gave me guidance and courage during my

project.

Lastly I express my thanks to friends and my family members.

SRIGANGANAGAR (RAJASTHAN) AMULDEEP SINGH

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Executive Summary

I have completed my summer training in VARUN BEVERAGES LTD. SRIGANGANAGAR. My summer training topic

is Market Share Analysis of Pepsi in Sriganganagar(Rajasthan). The objective of the study is to find out market share of

Pepsi and Coke in Sriganganagar and Hanumangarah district and to find out customer perception about Pepsi and Coke.

Primary research is use for this study and a questionnaire also filled from 40 customers by me. The study covers 139

retailers from Sriganganagar City, Karanpur, Sadulshahar, Padampur and Hanumangarah junction in Rajasthan. The

study also explains the different brands of Pepsi and Coke. Mainly primary data is use for this study in the form of

questionnaire. After the completion of the study it is find out that in main market of Sriganagnagar the market share of

Pepsi is 62% and the market share of coke is 38% and in Jawhar Nagar the market share of Pepsi is 72% and the market

share of coke is 28% In Karanpur the market share of Pepsi is 79% and the market share of Coke is 21%. In Sadulshahar

the market share of Pepsi is 78% and the market share of Coke is 22%. In Padampur the market share of Pepsi is 74%

and the market share of Coke is 26%. In Hanumangarah Jn. The market share of Pepsi is 68% and the market share of

Coke is 32%.

It also find out that 73% average premier customers like Pepsi and 27% premier customers like coke and 69% non

premier customers like Pepsi and 31% non premier customers like coke.

The study also helps in to identify the key counters. In the end of the study the recommendations for Pepsi is that they

should reduce their advertisement cost so their products can be cheaper, home delivery of their products and 150 ml pack

should be launch.

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CHAPTER-1

INTRODUCTIONPepsi In IndiaPepsi In RajasthanFeatures Of Pepsi ProductHierarchy And Reporting SystemHuman ResourceCompetitive Brand Achievements And Awards

PEPSI IN INDIA

Pepsi is us Based MNC entered in Indian market in 1989 as PEPSI Foods India Ltd. After the liberalization policy on

India Govt. it entered in India with the corporate mission.

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The mission of PEPSI is to Increase the value of the share holders investment is through sales growth cost control &

wise investment of resources. The company thinks that the commercial success depends on quality & customer

orientation that include safe products, economically efficient & environmentally sound.

The started there operations in India by setting up its first bottling plant at Phillaur (Punjab) & first launch was made in

the markets of Ludhiana in the year 1990.

By entry in Indian market PEPSI had faced lot of debate endless questions & even fierce count battles in Bombay &

Calcutta high courts even in the supreme court that debate was on whether to allow Pepsi Co. in to the Indian market as

part of larger fruit & food product venture in partnership with Volta’s & Punjab agro Industries. Several claims were also

made by some of the top officials of Pepsi that it well helps India’s agriculture progress. This also generates employment

& economic opportunity in Punjab to a degree that well even solve the terrorist problem. Export prospects were so large

that helps to solving Indian foreign exchange problem & so on.

Because of this the country would earn nearly 200Cr. Foreign exchange over 10Yr When the new joint venture export

fruit juice & other food product New, today Pepsi foods in a fully company having a name Pepsi Co Indian Holding Ltd.

with its headquarters at Gurgaon. The total No. of bottling plants have increased up to 28 out of which 16 plants are on

franchise basis & the remaining 12 plants are owned by the company.

PEPSI IN RAJASTHAN

Pepsi started its functions & operations in Rajasthan in the Year of 1990 by appointing Jai drink in Jaipur. It’s

franchisee in the year 1992; the franchisee was Rajasthan Beverage Pvt. Ltd. It was a marketing company.

For Rajasthan market Pepsi Co. pays its full attention to cater the need & wants of the customer by starting “VARUN

BEVERAGE LTD.” In June 1995 this is the bottling plants of Pepsi the estimated project cost come out to be Rs. 50Cr.

Out of which, 20Cr. Is the cost of Land, Building & Plant & Rest 30Cr is the cost of marketing equipment’s eases

delivery van. empty bottles & laboratory etc.

PRODUCTION:

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The production capacity of this plant has 320 bottles per minute (300ml.) the average production is about to 10,000

cases per day ass after every 6 hours of continuous operation. Plant has to be shut down for 2 hours for the purpose of

sanitation.

FEATURES OF PEPSI PRODUCTS

Physical features according to their packing taste (flavour) and size which are available to the customers.

PRODUCT SIZE PACAKAGE FLAVOUR

PEPSI 200 ML GLASS BOTTLE COLA

300 ML GLASS BOTTLE

330 ML TIN PACK

500 ML PET BOTTLE

1000 ML PET BOTTLE

1500 ML PET BOTTLE

2000 ML PET BOTTLE

MIRANDA 200 ML GLASS BOTTLE ORANGE

300 ML GLASS BOTTLE

330 ML TIN PACK

500 ML PET BOTTLE

1000 ML PET BOTTLE

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1500 ML PET BOTTLE

2000 ML PET BOTTLE

MIRANDA 200 ML GLASS BOTTLE LEMON

300 ML GLASS BOTTLE

500 ML PET BOTTLE

1500 ML PET BOTTLE

2000 ML PET BOTTLE

7 UP 300 ML GLASS BOTTLE CLEAR LEMON

330 ML TIN PACK

500 ML PET BOTTLE

1000 ML PET BOTTLE

2000 ML PET BOTTLE

DEW 200 ML GLASS BOTTLE NEON

300 ML GLASS BOTTLE

330 ML TIN PACK

500 ML PET BOTTLE

1000 ML PET BOTTLE

2000 ML PET BOTTLE

SLICE 200 ML GLASS BOTTLE MANGO

250 ML TETRA PACK

600 ML PET BOTTLE

1200 ML PET BOTTLE

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HIERARCHY AND REPORTING SYSTEM

Before we really go into individual’s role and responsibilities we must be first clear about hierarchy and reporting system

which has been shown under by charts.

PSR PSR PSR PSR

CE CE CE

ADC ADC ADC

TDM TDM TDM

UM

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HUMAN RESOURCE

As nature of soft drink Industry is a seasonal Industry the No. of employees keeps on changing. The 80 permanent

employ staff in the company. During the peak season when the demand of drinks is high the No. of employees increases

up to a total of 400.

The division are made for Rajasthan market namely:

Total market of Rajasthan is divided in to 8 divisions namely Jaipur, Ajmer, Udaipur, Alwar, Kota, Sikar, Sri

Ganganagar, Jodhpur.

There are 220 distributors all over Rajasthan. Jaipur market is taken over by two C&F Agents and 5 distributors. Jaipur

is enjoying a major market share of 25% of the total Rajasthan Markets followed by Jodhpur division with 15%.

COMPETITIVE BRAND

The Brand which are in direct competition-

Product Co. Brand Competitor BrandBrand Company

Flavour

1.Pepsi2.Pepsi Aha3.Miranda4.Slice5.Miranda6.7-up7.Lehar8.Aquafina

Coca- colaThumbs upLimcaMaazaFantaSpriteKinleyKinley

Coca- colaCoca- colaCoca-colaCoca-colaCoca-colaCoca-colaCoca-colaCoca-cola

ColaColaLemonMangoOrangeClearSodaWater

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ACHIVEMENTS AND AWARDS

Pepsi India Bottle gets International Bottle of the Year Awards

First Indian Entrepreneur to get this Prestigious Awards:-

New Delhi, Feb 19,1998; Pepsi’s franchisee bottle in India , Mr. Ravi Jaipuria who owns M/S. Agra Beverages

Corporation associate companies Deviyani beverages (Noida) and Varun Beverages Ltd.(Alwar) received the

Donald M. Kendall Bottle of the year 1997 . This prestigious trophy was presented to Mr. Ravi jaipuria at a glitterig

award ceremony at PepsiCo’s continental year celebrations at Hawaii, USA recently. The award was presented by Mr.

Donald M.K Kendall, founder of Pepsi Co. Inc. in the presence of Mr. George Bush. {The president of USA}, Mr.

Roger, A. Enrico. Chairman of the Board & chief Executive Officer, President of Pepsi cola Company.

Mr. Ravi Jaipuria, (44) has been a Pepsi franchisee bottler for the seven years, Mr. Jaipuria’s franchisee are recorded

a very high growth in 1997 over the previous year and has also gained market leadership has three territories. The group‘

s 3 Plants at Noida, Agra, and Jaipur has consistently ranked among the top 5 plants in quality scores.

Mr. Jaipuria started the Pepsi bottling operations at Agra in 1991. Since then he has set up two bottling plants, one in

Noida (Devyani Beverages) in 1995.

And the second plant (Varun Beverage ) in 1996, catering to the Requirements of East Delhi , Western Up., State of

Haryana and Rajasthan and this is for the first time that an Indian bottler has won this prestigious trophy, which keenly

contested by all Pepsi bottlers worldwide.

CHAPTETR-2

93

PURPOSE OF THE STUDY

PURPOSE OF THE STUDY

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Soft drink in India is growing very fast it has a very good growth prospects so that the soft drink companies targets the

home segments with attractive scheme and contests and discounts. This kind of service conducted by many of the soft

drinks companies for knowing there position in the market. That’s why the study of retailer survey in Sri

GangaNager and Hanumangarah is done.

CHAPTETR-3

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LITERATURE REVIEW

Literature Review

Feasibility Study to Identify the Opportunities for Selling Soft Drinks in Educational InstitutionsSubhasis Ray, Sanjukta Roy. IUP Journal of Marketing Management. Hyderabad: May 2009. Vol. 8, Iss. 2; pg.

38, 19 pgs

The soft drink industry is yet to find its niche market in India. Despite strong marketing efforts, the penetration level of

soft drinks industry in India is still below par, even when compared to its neighbouring countries, like Pakistan,

Thailand, Sri Lanka, let alone the US or the UK. The factors that are instrumental in making India a lucrative destination

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include an emerging economy with continuously increasing 1. gross domestic product, 2. annual disposable income, 3.

population and 4. literacy rate (ensuring more education, more job opportunity and more purchasing power). All these

factors offer a great prospect for any company to flourish. This paper explores the feasibility of selling soft drinks

through the channel of educational institutions by examining one of Kolkata's most densely populated areas. The paper

concludes that in India, there is a huge potential for this industry to flourish through the channel of educational

institutions.

Pepsi versus Coke: an unhealthy obsession?; They are global, but are they relevant?

Anonymous. Strategic Direction. Bradford: 2008. Vol. 24, Iss. 1; pg. 6

This paper reviews the latest management developments across the globe and pinpoints practical implications from

cutting-edge research and case studies. There was a time when a feature article on Pepsico or Coca-Cola, or preferably

them both, would stir the blood; they represented the cutting edge of business, particularly marketing, and their global

reach was simply breathtaking. Name a country that you could hardly find on a map and, guess what, both cola giants

were already on the ground and fighting hard for market share. Strategic insights and practical thinking that have

influenced some of the world's leading organizations are provided.

PepsiCo keeps the fizz in its brand equity

Anonymous. Strategic Direction. Bradford: Oct 2002. Vol. 18, Iss. 10; pg. 15, 3 pgs

After entering the Indian market in 1989, PepsiCo finally looks set to break even. However, this is something of an

achievement for any US organization considering the numerous brands that fail to penetrate the market of the world's

second most populous country. This success can only have been helped by PepsiCo's innovative brand equity

measurement model that was developed last decade. Brand equity can be used as a platform upon which to build a

competitive advantage, future earning streams and shareholder wealth. Nevertheless, the measurement of brand equity,

including its sources and outcomes, remains a challenge.

India Food & Drink Report - Q3 2010

93

India Food & Drink Report. London: Third Quarter 2010. pg. 1

India's economy is booming and looks set to continue its strong growth, with real GDP growth accelerating from 7.0% to

7.8% in the coming fiscal year. This in turn will financially empower more and more citizens thus creating an

ever-growing middle- and upper-class consumer base which will drive up food, drink and mass grocery retail (MGR)

sales in the country. As a result a number of the country's food and drink manufacturers as well as its retailers announced

investments in Q210 as they seek to take advantage of the opportunities presented by India's sustained economic growth;

these are discussed in BMI 's recently published India Food and Drink Report for Q310. US beverage behemoth PepsiCo

is one such company seeking to exploit the favourable demographics and strong economic growth formula that buoys

India's fast-moving consumer goods industry, announcing in April that it is to form a soft drinks joint venture (JV) with

local major Tata Tea . At present both parties have only signed a Memorandum of Understanding and specific details of

the JV are still to be announced. However, if the JV goes ahead it will go some way towards improving PepsiCo's ability

to compete with fierce rival The Coca-Cola Company (TCCC), with Tata Tea being able to provide a strong local brand

name and all-important local market knowledge as well as a vast distribution network. Soft drink sales in India are

forecast to increase an impressive 66.1% to 2014 and PepsiCo will want to ensure it is in a strong position to take

advantage of this, so a JV with Tata Tea should only benefit PepsiCo. Elsewhere, in the country's alcoholic drinks sector

reports started circulating in February 2010 that SABMiller , the country's number two brewer, was reconsidering its

emerging markets priorities and placing investments in Latin America, China and, in particular, Africa, above

investments in India. The brewer is said to have become increasingly frustrated by an ongoing supply dispute with the

authorities in the high-consumption state of Andhra Pradesh, which has seen the firm lose market share to its rival

United Breweries in recent months. However, while India may no longer be one of the brewer's major priorities it will

remain on its long-term radar thanks to low existing consumption levels and rapid economic and population growth.

Meanwhile, India's mass grocery retail sector continues to receive a lot of interest, not surprising given its present state of

immaturity and the growth opportunities this presents, the strongest growth is anticipated in the hypermarket sector, with

sales set to grow by an explosive 342.5% to reach INR314.6bn in 2014. In seeking to take advantage of this sales growth

Spar International and Aditya Birla Retail both announced in Q210 that they planned to increase the number of

hypermarkets in their networks. Quarterly industry activity suggests that India looks set to remain an attractive

investment opportunity.

Coke's Recession Boomlet.

Austin Ramzy. Time. New York: Sep 21, 2009. Vol. 174, Iss. 11; pg. GB.1

Coke has always measured its sales potential using the metric of bottles consumed per capita by country, and by that

93

calibration, China and India remain untapped gushers. While the average American drinks 412 bottles of Coke products

a year, it's just 28 in China and seven in India. With their billion-plus populations, "they're the future of the company,"

says Mark Swartzberg, an analyst with Stifel Nicolaus. "There is still a lot of economic development to happen for the

world, and China and India are clearly leading the way."

PEPSI: REPAIRING A POISONED REPUTATION IN INDIA; How the soda giant fought charges of tainted

products in a country fixated on its polluted water

By Diane Brady. Business Week. New York: Jun 11, 2007. , Iss. 4038; pg. 46

Indra K Nooyi says she still feels guilty filling a bathtub with water. It sounds far-fetched coming from the chief

executive of a major multinational corporation, until you consider her early years. Nooyi, the chief executive of PepsiCo

Inc, didn't get much water growing up during the 1960s in the Indian coastal city of Chennai. Nooyi left Chennai,

propelled by a dream to build a career in the US She headed to the prestigious Indian Institute of Management and later

Yale University before moving into the corporate sphere, eventually settling at PepsiCo in 1994. When she was named

CEO in October of last year, India's water again became a focus of her life. This time Nooyi was cast as part of the

problem. Villagers charged that PepsiCo--which has named India as a top strategic priority--consumes excessive

groundwater in their parched communities. Even worse was the repeated claim that the snack and beverage company,

along with rival Coca-Cola Co, were allowing pesticide residue from groundwater to get into locally made soda.

Corporate News: Pepsi Battles Coke in China --- Investment of $2.5 Billion Increases Competition With Main

Rival, Local Firms

Valerie Bauerlein. Wall Street Journal. (Eastern edition). New York, N.Y.: May 22, 2010. pg. B.6

Both beverage giants are expanding aggressively in China, India and Russia, among other emerging markets, where

growth is much faster than in the U.S. Soft-drink sales have declined for five years in the U.S. In an interview, Chief

Financial Officer Hugh Johnston said PepsiCo is building a "seed to shelf" approach in China, from growing its own

potatoes and introducing modern farming technology to coming up with localized teas and snacks and placing coolers in

stores.

How Pepsi is Turning Around The Cola Business Model

Cola companies have never been shy of splurging big money to buy growth or to fix their brand headaches. Even then,

no one was quite prepared for the surprise that PepsiCo’s Chief Executive Officer Indra Nooyi sprung on two of Pepsi’s

largest US bottlers and the world beverage industry. At a time when most companies are trying to conserve cash, she is

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offering a truck load of money—$7.7 billion to be precise—for full ownership of the two bottlers who control about 80%

of its bottling and distribution operations in North America. Put in perspective, Pepsi was willing to pay out almost a

fifth of its $43 billion revenues and 1.5 times its net profit for 2008 for control of the two bottlers. (Shashidhar, Ajit.

Chakraborty, Sharmistha. June 27, 2009

PepsiCo launches Pepsi Max in India

PepsiCo India expanded its product portfolio with the launch of Pepsi Max, a sugar-less cola brand with a stronger taste.

This is the company’s third cola brand after Pepsi Cola and Diet Pepsi. Targeted at the health-conscious consumers in the

25 to 35 years age group, the cola will initially be available in New Delhi and its suburbs before being rolled out in other

urban areas.

The product will be available in cans, bottles and plastic bottles. The branded beverages market in the country is

estimated to be Rs10,000 crore. This is for the generations who are going to grow up and are look for variety of cola taste

and that with healthier options,” said Punita Lal, executive director, marketing, PepsiCo India. “We are creating the cola

of the future. We have seen a transition in consumers and as they grow old they drink less and less of cola. This will

make his stay in the cola net longer.” (Bailay, Rasul. August 2, 2010)

PepsiCo India launches packaged lemon juice Nimbooz

Leading food and beverages company PepsiCo India Thursday announced its packaged lemon juice — Nimbooz.

“We estimate the market share of ‘Nimbooz’, India’s national drink, to be at least twice the total market share of

packaged soft drinks in the country,” PepsiCo executive vice president (Flavours) Alpana Titus said, while unveiling the

product here.

The company has planned an intensive campaign to popularise the product in the country, she said.

“A special ‘Nimbooz Highway Gadi´ will be stationed on the major highways connecting New Delhi to Lucknow,

Jaipur, Dehradun and Agra, for three months as part of our sampling drive to popularise its taste among people,” Titus

said. (www.livemint.com. March 5, 2009)

PepsiCo has a plan to reduce the harmfulness of its junk foods by 2020

PepsiCo has announced a worldwide plan to decrease its contribution to poor health through widespread changes to its

product line, drawing both praise and skepticism.

The company has committed to reduce the sodium content of "key foods" by 25 percent by 2015, the saturated fat

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content of "key foods" by 15 percent by 2020, and the added sugar content in "key drinks" by 25 percent by 2020. It

plans to incorporate more fruits, vegetables, nuts, whole grains and low-fat dairy into its product line and to develop new

artificial salts and low- or no-calorie sweeteners. Pepsi also plans to expand and triple the sales of its healthier product

lines, including Naked juice, Tazo tea, Tropicana and Quaker. (Gutierrez, David. July 22, 2010)

PepsiCo net income slumps 3% despite revenue gain

Foreign currency fluctuations pushed down PepsiCo's (PEP) second-quarter net income 3%, even though revenue soared

because of the purchase of its largest bottlers and improving sales of snacks overseas. (Fredrix, Emily. July 20, 2010)

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CHAPTER-4

RESEARCH METHDOLOGY Objective Of Research Scope Of The Study Data Collection

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OBJECTIVES OF REASEARCH

To knowing the products position in market. it gives an important feedback for any organisation. By this survey (retailer

survey in Sri Ganganagar and Hanumangarah market) that was conducted by Varun Beverages ltd. By this organisation

bonds to know what is the Present position of their market in Sri Ganganagar and Hanumangarah. There objective to

know market share of Pepsi and Coke in Sriganganagar and Hanumangarah Distt and customer perception about Pepsi

and Coke.

SCOPE OF THE STUDY

This study covers only Retailer of Ganganagar and Hanumangarah Distt.

This study covers only 139 Retailers.

To identify key counters.

This study Provide helps to know the market trend.

This study tells about the product position of the brand in the market.

It is useful to take feedback from Retailer

The necessary data for the present study has been collected from the primary sources. The primary source mainly

includes the personal talks & the questionnaires. The research methodology has been divided into following section:-

Types of Research- Primary Research

Sample Size:- In total dealer in Sri Ganganagar and Hanumangarh . Out of this I covered 139 dealers from

different locations.

Data Collections:-

The success of the research depends to the great extent, upon the method of data collection. If poor data is collected

naturally poor conclusion will be forth coming. Keeping in view the nature of the present study, I collected data from 139

retailers and with the help of questionnaire.

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In this survey I collected data from 139 retailers from Sriganganagar and Hanumangarah market and questionnaire filled

by 40 customers. I covered following route-

1) MAIN MARKET, SRIGANGANAGAR

2) JAWHAR NAGAR, SRIGANGANAGAR

3) KARANPUR (SRIGANGANAGAR DISTT.)

4) SADULSHAHAR (SRIGANGANAGAR DISTT.)

5) PADAMPUR (SRIGANGANAGAR DISST.)

6) HANUMANGARAH JN.

STUDY OF DIFFERENT ROUTES & OUTLETS OF SRI GANGANAGAR AND HANUMANGARAH

MARKET

I Studied of Sri Ganganagar and Hanumanagarh Market all the data are collected from retailer of Sri Ganganagar and

Hanumangarah Market. The conclusion of survey given bellow in detail these are:

ROUTE NO. OF RETAILERS

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SRIGANGANAGAR(MAIN MARKET) 35

SRIGANGANAGAR(JAWHAR NAGAR) 36

KARANPUR 19

SADULSHAHAR 15

HANUMANGARAH JN. 15

PADAMPUR 19

TOTAL 139

STUDY OF MAIN MARKET SRIGANGANAGAR

S.N

O.

SIGN

BOA

RD

SHOP

NAME

ADDRESS PH. NO. VISI WARM

STOCK

COLD

STOCK

PC

I

CC

X

PC

I

CC

X

PC

I

CC

X

1 N.A ASHOK

BAKERS

RAILWAY

STATION ROAD

09352315

500

50 NIL 80 NIL 30 NI

L

93

SRIGANGANAG

AR

2 N.A AGARWA

L

RESTORE

NT

RAILWAY

STATION ROAD

SRIGANGANAG

AR

01542440

376

NI

L

NIL 35 NIL 70 NI

L

3 N.A KATARIA

VARIETY

STORE

RAILWAY

STATION ROAD

SRIGANGANAG

AR

09414537

096

NI

L

40 NI

L

100 NI

L

NI

L

4 N.A MOHANL

AL

PROVISI

ON

STORE

RAILWAY

STATION ROAD

SRIGANGANAG

AR

09214711

081

NI

L

NIL 2 75 NI

L

50

5 N.A FAUJI

VARIETY

GENERA

L

RAILWAY

STATION ROAD

SRIGANGANAG

AR

09462400

512

NI

L

80 4 118 NI

L

NI

L

6 IRON

RAK

MANCHA

NDA

VARIETY

STORE

RAILWAY

STATION ROAD

SRIGANGANAG

AR

N.A 85 NIL 10

0

NIL NI

L

NI

L

7 N.A SHIVSHA

NKAR

PAN

BHANDH

AR

RAILWAY

STATION ROAD

SRIGANGANAG

AR

015475685

845

NI

L

70 NI

L

120 NI

L

NI

L

8 N.A SHRIBAL

AJI

RAILWAY

STATION ROAD

SRIGANGANAG

AR

N.A NI

L

60 NI

L

100 NI

L

NI

L

93

9 N.A SHIVSHA

NKAR

LASSI

RAILWAY

STATION ROAD

SRIGANGANAG

AR

01542444

058

80 NIL 50

0

NIL NI

L

30

10 IRON

RAK

MITTAL

SWEETS

RAVINDRA

PATH

SRIGANGANAG

AR

09829254

936

10

0

NIL 25 NIL NI

L

NI

L

11 N.A RAVI

JUICE

BAR

RAVINDRA

PATH

SRIGANGANAG

AR

N.A NI

L

NIL 20 30 8 40

12 N.A GULMAR

G

ICECREA

M

RAVINDRA

PATH

SRIGANGANAG

AR

09462175

718

10 NIL 50 10 NI

L

NI

L

13 IRON

RAK

KASISH

MANGO

BAR

RAVINDRA

PATH

SRIGANGAN

AGAR

N.A 140 NI

L

25

0

NI

L

NI

L

NI

L

14 N.A SHIV

DAIRY

RAVINDRA

PATH

SRIGANGAN

AGAR

09352253

527

NI

L

110 NI

L

432 NI

L

NI

L

15 N.A GULSHAN

MANGO

BAR

GOLE BAZAR

SRIGANGAN

AGAR

09314940

361

NI

L

NI

L

NI

L

186 NI

L

20

16 N.A POOJA

PAN

GOLE BAZAR

SRIGANGAN

01542443

943

NI

L

NI

L

30 NI

L

100 NI

L

93

BHANDHA

R

AGAR

17 N.A KANAHA

VARIETY

STORE

DAYANAND

MARG

SRIGANGAN

AGAR

09887865

585

100 NI

L

19

0

NI

L

50 NI

L

18 N.A MODI PAN

BHANDHA

R

GOLE BAZAR

SRIGANGAN

AGAR

01542445

624

100 NI

L

30 NI

L

NI

L

NI

L

19 N.A MANOJ

JUICE BAR

GOLE BAZAR

SRIGANGAN

AGAR

N.A NI

L

50 NI

L

40 NI

L

NI

L

20 N.A ROZILLA

HOTEL

GOLE BAZAR

SRIGANGAN

AGAR

01542441

157

100 NI

L

21

4

55 NI

L

60

21 N.A RAJ MANO

BAR

GOLE BAZAR

SRIGANGAN

AGAR

01542440

671

NI

L

25 14

0

150 NI

L

NI

L

22 N.A SARDARJI

JALEBIWA

LA

GOLE BAZAR

SRIGANGAN

AGAR

N.A 110 90 11

5

90 NI

L

NI

L

23 N.A JAIN

SWEETS

GOLE BAZAR

SRIGANGAN

AGAR

N.A NI

L

70 NI

L

20 NI

L

NI

L

24 N.A NARULA

PANEER

GOLE BAZAR

SRIGANGAN

AGAR

09649941

999

120 80 45

0

300 NI

L

NI

L

25 N.A COOL

POINT

GOLE BAZAR

SRIGANGAN

AGAR

N.A 90 NI

L

20 NI

L

NI

L

NI

L

26 N.A YUMMY

ROLLS

GOLE BAZAR

SRIGANGAN

N.A NI

L

70 NI

L

20 NI

L

NI

L

93

AGAR

27 N.A JHAMB

BROTHERS

GOLE BAZAR

SRIGANGAN

AGAR

01542423

594

NI

L

100 NI

L

80 NI

L

NI

L

28 N.A SHRI

GANESH

TEA

STALL

GOLE BAZAR

SRIGANGAN

AGAR

N.A NI

L

NI

L

NI

L

30 NI

L

40

29 N.A DAMRU

SWEETS

SADAR

BAZAR

SRIGANGAN

AGAR

N.A 100 NI

L

15

0

NI

L

NI

L

NI

L

30 N.A DURGA

KIRYANA

STORE

BIRBAL

CHOWK

SRIGANGAN

AGAR

N.A 80 20 13 20 NI

L

NI

L

31 N.A NARESH

PROVISIO

N STORE

BIRBAL

CHOWK

SRIGANGAN

AGAR

N.A NI

L

90 NI

L

60 NI

L

NI

L

32 N.A BASANT

MANGO

BAR

GOLE BAZAR

SRIGANGAN

AGAR

N.A 200 NI

L

30

0

NI

L

NI

L

NI

L

33 N.A VIJAY

PANEER

HOUSE

GOLE BAZAR

SRIGANGAN

AGAR

N.A 250 NI

L

36

5

NI

L

300 NI

L

34 N.A PAGODA

HOTEL

GOLE BAZAR

SRIGANGAN

AGAR

N.A 250 200 10

0

90 NI

L

NI

L

35 N.A NAGPAL

MANGO

BAR

GOLE BAZAR

SRIGANGAN

AGAR

N.A 300 125 13

0

100 NI

L

NI

L

93

TOTAL 226

5

128

0

331

3

222

6

558 24

0

NOTE:-

VISI PCI – PEPSI STOCK IN PEPSI’S REFRIGERATOR

VISI CCX – COCA COLA STOCK IN COCA COLA’S RFRIGERATOR

WARM PCI- PEPSI STOCK NOT IN REFREGERATOR

WARM CCX- COCA COLA STOCK NOT IN REFREGERATOR

COOL PCI- PEPSI STOCK IN RETAILER’S OWN REFRIGERATOR

COOL CCX- COCA COLA STOCK IN RETAILER’S OWN REFRIGERATOR

STUDY OF JAWHARNAGAR, SRIGANGANAGAR