Group Members

NAMES ROLL NO.

PRIYANKA GHARAT

BHAVINI PANDYA

ASHISH SHAH

LAXMAN YADAV

(8)

(25)

(37)

(45)

Co-operative Society

Meaning

Definition

INTRODUCTION

1.1 History of Amul

1 . 2Amul Fi le Members: 13 district co-op milk producers'

Union No. of Producer Members: 2.9 million No. of Village Societies: 15,322 Total Milk handling capacity: 13.07 million litres

per day Milk collection (Total - 2009-10): 3.32 billion litres Milk collection (Daily Average 2009-10): 9.10

million litres Milk Drying Capacity: 647 Mts. per day Cattlefeed manufacturing Capacity: 3740 Mts

per day

1 .3 Amul Plants

1 s t Anand Plant 2n d Mogar Plant

3 r d kanjari Plant & 4 t h khatraj

Amul Success

2.1 C’S MODEL

SUCCESS

CUSTOMERCOMPETITOR

COMPANY

2.2 Sales TurnoverSales Turnover Rs (mi l l ion)

US $ ( in mi l l ion)

1996-97 15540 450

1997-98 18840 455

1998-99 22192 493

1999-00 22185 493

2000-01 22588 500

2001-02 23365 500

2002-03 27457 575

2003-04 28941 616

2004-05 29225 672

2005-06 37736 850

2006-07 42778 1050

2007-08 52554 1325

2008-09 67113 1504

2009-10 80053 1700

2 .3 Achievements

4 P’s of Marketing3.1 Product

4 P’s of Marketing

Market Share of Amul Products

4 P’s of Marketing

STP of Amul Segmentat ion

1.CONSUMER TYPE

2.INDUSTRY TYPE

Target ing

Pos i t i on ing

4 P’s of Marketing3.2 Promotion

4 P’s of Marketing 3 . 3 P l a c e

4 P’s of Marketing

3.4 Pricing Cost of milk. Labour cost. Processing cost. Packaging cost. Advertising cost. Transportation cost. Sales promotion costs. Taxes etc.

Taste Of Compet i t ionProducts/Brands CompetitorsBut te r B r i tann ia

Baby Food Nes t le , Hen i z

Da i ry Wh i tene r Segment

B r i tann ia

I ce C reams HUL

Choco la tes & Con fec t i onar ies

Cadbury , Nes t l e

Curd Nes t le , Mo the r Da i ry

U l t ra H igh Trea ted M i l k B r i tann ia , Nes t l e

Sweet Condensed M i l k Nes t le

Paneer M i l k Nes t le

M i l k Add id i t i ves B r i tann ia

F lavo red M i l k B r i tann ia ,Nes t le

Finance Matters1.Capital Structure

2.Working Capital3.Source of Capital

Federation gives them dairy amount decided by union.

Fix deposit of society is major source of finance.

Interest of fix deposit of bank like SBI, BOB, GEB Bond, and Sardar

Sarovar Bond etc. is one of the sources of finance.

share Capital of AMUL. Share of AMUL is not for public but only for the

society members. Net profit of AMUL during the year

2007 – 2008 is 451.51 lakh.

Bankers:-U.T.I bank: - For the salary related Transaction.Kaira District co – operative bank: - For the payment of society.State Bank of India.Bank of Baroda.Bank of Maharastra.State Bank of Saurastra.Corporation Bank.

Swot Analysis

Strength

Weakness

Opportunities

Threats

Conclusion

Product Improvisation Advertisement in Rural Areas Liquidity And Working Capital Must

be High Supply Chain Must Be Strengthen Venture In Fruits & Vegetables Nullifying Threats & Weakness

Thank you