Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Mobile Apps for Incentive Travel

Improving communication and collaboration

@crowdcompass | @MatthewDR

About me

Matthew Donegan-Ryan

‣ Joined the event industry in 2005

‣ Helped lead two event technology companies through successful acquisitions

‣ Experience with most of the major event technologies

Director of Mobile Strategy for CrowdCompass

@crowdcompass | @MatthewDR

‣Mobile growth and its impact on incentive travel

‣Selecting a vendor to meet your goals

‣ Inspiring fun, culture, brand and commitment

‣ROI: statistics and beyond

Today’s presentation

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Mobile usage

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Mobile is growing quickly

2 Billionsmartphones / tablets will be sold in 2014

7Xthe number of PCs expected to be sold

that’s

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Constantly connected

150x a day

or, once every

smartphone users check their phones…

6.5 minutes

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Smartphone growth drives app downloads

2012 64 billion app downloads

2013 102 billion app downloads

2017 Gartner predicts…

268 billion app downloads!

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It’s an app eat app world out there…

Mobile Apps

Mobile Web

the web just lives in it.

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Mobile apps are more popular

Mobile apps Mobile web

vs.

vs.

2013

2012

85% 15%

64% 36%

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We use apps for everything

Weather updates 73%

Social networking 60%

Games 57%

Videos / photos 55%

Navigation 55%

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Mobile isn’t all fun and games

Nearly 70% of employees who own a smartphone or tablet use it for business

Source: Ovum Research

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Source: ShoreTelSky

Using mobile for business

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Encourage productivity

Apps can increase employee productivity by

45%

Source: Aberdeen survey

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How will you engage employees?

More than 1 in 10 incentive planners are

now using a mobile app

Source: MeetingsNet

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What can yourapp do?

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Mobile apps can help you…

Connect

Communicate

Engage

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Connect and collaborate

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Communicate and engage

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Inspire and motivate

Higher employee engagement =

Higher work performance and company loyalty

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Enhance their experience

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Know what’s happening

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Know where to go

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Know who’s there

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Selecting amobile app

provider

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What are your objectives?

Strengthening company culture?

Sharing information?

Relaxation? Fun?

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What will you need?

Notifications and surveys

Social sharing

Agendas and maps

A photo-based game

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Understand the “why”

Notifications and surveys

Agendas and maps

Strengtheningcompany culture

Sharing information

Relaxation

Fun Social sharing

Photo-basedgame

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Polls

Surveys

Push

Multi-event app

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Integrate social media

more than 1 billion users with 751 million of them on mobile

over 500 million users with 60% of them on mobile

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Make it social

Sign in with your Facebook, Twitter, LinkedIn or Google+ account

Share experiences across all social media platforms

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Design fun picture challenges and give prizes

Project leaderboard and get everyone involved

Build camaraderie

Create a memorable experience

Gamify your app

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Decide who’s #1

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Technology + service

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One platform for all your needs

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Inspiring culture, brand and commitment

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Basic spreadsheets

API personalization

Gamificationfeatures

Data for stakeholder engagement

Branding CultureCommunity commitment

Year-round Engagement

Tactical

Strategic

2011 2012 20132010

Think Strategic, Act Tactical

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Promote the app

Gather

Reinforce

Prepare your promotional materials(email, social media, website banners)

PromoteCreate your promotion calendar andfigure out the “who, what and when”(emails, website, communications)

Encourage your attendees to download the app(staff trained, welcome letters)

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Inspiring Commitment

‣ Individual learning‣ Content

‣ Sharing

‣ Year roundengagement

‣ Multi-event app‣ Push notification

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ROI: Statistics and beyond

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Valuable metrics‣ Total app downloads

‣ Number of people who used app per platform

‣ Number of times people opened the app

‣ Number of sessions opened

‣ Number of banner views and taps

‣ Number of times an exhibitor’s profile is viewed

‣ Number of times users share contact info

‣ Number of page views within the app

‣ Number of external page views

‣ Top 10 favorited activities and organizations

‣ Top 10 rated activities and organizations

‣ Number of times an item is bookmarked

‣ Total number of notes taken

‣ Number of scheduled items per user

‣ Number of checkins

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Non-Clickable Metrics

For your brand?

For your culture?

For the overall experience?

Recruiting and longevity?

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‣Meet mobile expectations

‣Make it fun & build your culture

‣Evaluate early and often

‣Bet on a winner

‣Platform play is key

Summary

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Questions?

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