Using Yammer & SharePoint Intranets to Drive Employee Engagement

Driving Employee Engagement With Yammer and Enterprise Social

Rich Wood

Perficient is a leading information technology consulting firm serving clients

throughout North America.

We help clients implement business-driven technology solutions that integrate

business processes, improve worker productivity, increase customer loyalty and create

a more agile enterprise to better respond to new business opportunities.

About Perficient

• Founded in 1997• Public, NASDAQ: PRFT• 2012 revenue of $327 million• Major market locations throughout North America

• Atlanta, Austin, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, New York, Northern California, Philadelphia, Southern California, St. Louis, Toronto, and Washington, D.C.

• Global delivery centers in China, Europe and India• ~2,000 colleagues• Dedicated solution practices• ~85% repeat business rate • Alliance partnerships with major technology vendors• Multiple vendor/industry technology and growth awards

Perficient Profile

Business Solutions• Business Intelligence• Business Process Management• Customer Experience and CRM• Enterprise Performance Management• Enterprise Resource Planning• Experience Design (XD)• Management Consulting

Technology Solutions• Business Integration/SOA• Cloud Services• Commerce• Content Management• Custom Application Development• Education• Information Management• Mobile Platforms• Platform Integration• Portal & Social

Our Solutions Expertise

Our Microsoft Practice

Rich Wood, Director of Web & Social Collaboration Practice at Perficient

Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms.

Our Speaker

Agenda: Engaging Employees with #ESN

• A Quick Overview – Definitions and Context• User Engagement/Adoption: What is it?• How we do it:

–Get In–Get Engaged–Get Advanced

Definitions and Context

• Enterprise Social Network (#ESN)• Yammer• User Adoption & Engagement

Enterprise Social Networks (#ESN)

Yammer

Yammer is a cloud-based service for enterprise social.

Yammer is a cloud-based service for enterprise social.

Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”

Yammer

Yammer

Yammer is a cloud-based service for enterprise social.

Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”

Yammer is Microsoft’s direction for #ESN.

Yammer

Yammer is a cloud-based service for enterprise social.

Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”

Yammer is Microsoft’s direction for #ESN.

Yammer breaks down communication silos.

Yammer

Yammer is a cloud-based service for enterprise social.

Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”

Yammer is Microsoft’s direction for #ESN.

Yammer breaks down communication silos.

Yammer is disruptive (and that’s good).

Yammer

Yammer is a cloud-based service for enterprise social.

Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”

Yammer is Microsoft’s direction for #ESN.

Yammer breaks down communication silos.

Yammer is disruptive (and that’s good).

Yammer is fun, but more importantly, it drives value.

Yammer

Yammer is a cloud-based service for enterprise social.

Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”

Yammer is Microsoft’s direction for #ESN.

Yammer breaks down communication silos.

Yammer is disruptive (and that’s good).

Yammer is fun, but more importantly, it drives value.

Yammer pricing is really, really good right now.

Mobile Accessibility

Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.

USER ADOPTION & ENGAGEMENT

User Adoption: What is it?

• We hear the term a lot, but…

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

• People using a tool to get their jobs done

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

• People using a tool to get their jobs done• Example: Email is 100% adopted by users

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others• And now you want me to do what…?!

OrganicAdoption

OrganizationalMandate

Credit: http://www.discoversharepoint.com

Organic Adoption

Will only succeed with IT support

Will only succeed with people buy in

OrganizationalMandate

Credit: http://www.discoversharepoint.com

45%Organic

AdoptionWill only succeed with IT support 52%

OrganizationalMandateWill only succeed with people buy in

Credit: http://www.discoversharepoint.com

45%Organic

AdoptionWill only succeed with IT support 52%

OrganizationalMandateWill only succeed with people buy in

‘Learning from Coworkers’ is among the most common (35%) & most effective learning methods (40% are Rating it as ‘Very Helpful’).

Training is Vital for Increasing Adoption But is

Very Rare – Only 21% Are Trained Today.

Credit: http://www.discoversharepoint.com

The Adoption Formula

User Adoption Variables

SharePoint drop

adoption

FocusPick up specific business problems to solve. Grow it from here.Don’t go “all in”

ExcitementInvolve Corporate Communications.

EducationProvide resources that matter.Tailor your language for users.

EngagementBring IT & End Users together,Identify future projects to implement,Make SharePoint open . . . but provide a safety net,Give a voice to the users and identify sponsors.

2

14

3PlanDefine your vision.0

time

Credit: http://www.discoversharepoint.com

Looks A Lot Like…

• Focused

• Systematic

• Proven

• Iterative

Focused

Systematic

Proven

Iterative

Yammer: The Social Journey

Credit: http://success.yammer.com

Adoption & Engagement Resources

• http://office.microsoft.com/en-us/sharepoint/• http://www.discoversharepoint.com • http://success.yammer.com

GET IN

#ESN: First Impressions Matter

Getting into enterprise social the old fashioned way:

– Using SharePoint– A little clumsy, even for experienced users– Not bad, just not an easy path to social

Introducing Users is the First Step

Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.

Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.

Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.

Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.

Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.

Another Way In: Yammer and Office

+

Familiarity = Usability

Groups

Global Nav

SuggestionsNewsfeed

Search

Notifications

Post updates

Familiarity = Usability

Familiarity = Usability

Groups

Global Nav

Suggestions

Newsfeed

Search

Notifications

Post updates

How About Office? Everyone Uses That.

How About Office? Everyone Uses That.

And Once You’re In, Just Go Backstage.

MetadataSave to SharePoint

Security

SocialVersioning

Harnessing That Disruption

People can and will get to SharePoint this way.

But who are these early adopters?• Group creators?• Bold, fearless collaborators?• Pathologically oversharing extroverts?

These are your CHAMPIONS. And you should be using them.

GET ENGAGED

Planning

Planning is key – Our secret sauce

45%

top down

everyone else

Plan: Cloud Infrastructure

• Directory Sync for Profiles / Identity• Internal, External? Admins and Governance• What about SharePoint?

–Online–On-premise

• Pilot with key user groups–We suggest at least 250 users for a good sampling–It will grow organically–Which groups? Funny you should ask

Plan: Social Strategy Workshop

• Identify your stakeholders• Identify your key communities• Then ask two key questions:

–What’s in it for the team? –What’s in it for me?

• Identify quick wins and advanced use cases

Excitement

• Involve corporate communications• Utilize email templates from Yammer Success (or

bring your own – we do)• Create a communication plan• Identify audiences, channels and schedules

Communication Plan

• Answer key questions – for audiences – on a schedule

Communication Plan

• Answer key questions – for audiences – on a schedule

GET ADVANCED

Focus

• These are your advanced use cases• Integrations – should be high value to a specific

community–Sales and CRM–HR: Hiring and job applications–Et cetera

• Start small, grow big. No big bangs!

• Training materials still matter – remember– Only 21% are Trained– 35% love learning from coworkers

• Focus on those early adopters (Champions!)

• Provide materials on call for the masses• http://discoversharepoint.com• http://success.yammer.com• https://about.yammer.com/moments/

Focus

Engagement

• Bring IT & End Users together–Communities and groups–Steering team

• Steering and the strategic roadmap• Keep #ESN open . . . but provide that safety net of

education and guided use cases

Thank You

Rich Wood, Perficient312.589.2041rich.wood@perficient.com@richOthewood

Follow us on Twitter@Perficient_MSFT@richOthewood

Win an Xbox OnePerficient.com/SharePointXbox

Our Microsoft blogblogs.perficient.com/microsoft

On DemandWebinarPerficient & Forrester on CIO & CMO Convergence: Microsoft for Cloud, Social & Mobile ESNsbit.ly/1cVMoir

Webinar1/29/14Power BI for Office 365: Using SharePoint to Deliver Self-Service BIbit.ly/1hvK3Mi

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